SYSTEM AND METHOD FOR REAL TIME MONITORING OF DIGITAL CAMPAIGNS
A system method and apparatus for providing a presentation of a status and progress of a digital campaign to a user. Information pertaining to a plurality of digital campaigns may be obtained from a plurality of advertising or publishing objects. A plurality of delta parameters may be computed according to such information. A plurality of KPI parameters may be computed based on the delta parameters and may further be used to provide a graphical representation of various aspects pertaining to a plurality of digital campaigns. Other embodiments are described and claimed.
1 . A method for monitoring digital advertising campaigns, the method comprising:
receiving from a plurality of advertising objects information pertaining to a plurality of digital campaigns;
computing a plurality of delta parameters according to said information;
computing a plurality of key performance indicators (KPI) parameters according to said delta parameters; and
providing a graphical representation of said digital campaigns according to said plurality of KPI parameters.
2 . The method of claim 1 , wherein said graphical representation further comprises displaying at least one parameter selected from the group consisting of: a click through rate, a delivery rate, an interaction rate, a return on investment (ROI) measure, an actual start time of a campaign, an approval of content by a publisher and an accumulated number of delivered impressions.
3 . The method of claim 1 , wherein said graphical representation is updated according to a predefined time interval.
4 . The method of claim 1 , wherein said graphical representation comprises presenting aspects pertaining to a plurality of digital campaigns.
5 . The method of claim 1 , wherein said graphical representation comprises providing an indication pertaining to a detection of an event.
6 . The method of claim 5 , wherein said event comprises a crossing of a predefined threshold by a value associated with a predefined parameter.
7 . The method of claim 6 , further comprising adjusting said thresholds.
8 . The method of claim 1 , further comprising selectively including some of said KPI parameters in said graphical representation of said digital campaigns.
9 . The method of claim 1 , wherein said graphical representation is non-linear.
10 . A system for monitoring digital advertising campaigns comprising:
a first module to receive from a plurality of advertising objects information pertaining to a plurality of digital campaigns and to compute a plurality of delta parameters according to said information;
a second module to use said plurality of delta parameters to compute a plurality of key performance indicators (KPI) parameters according to said delta parameters; and
a graphical user interface (GUI) module to generate a graphical representation of a digital campaign according to said plurality of KPI parameters.
11 . The system of claim 10 , wherein said graphical representation further comprises displaying at least one parameter selected from the group consisting of: a click through rate, an impression rate, a delivery rate, an interaction rate, a return on investment (ROI) measure, an actual start time of a campaign, an approval of content by a publisher, an accumulated number of click through events, an accumulated number of impressions, an accumulated number of deliveries and an accumulated number of interactions with delivered content.
12 . The system of claim 10 , wherein said graphical representation is updated according to a predefined time interval.
13 . The system of claim 10 , wherein said graphical representation comprises presenting aspects pertaining to a plurality of digital campaigns.
14 . The system of claim 10 , wherein said graphical representation comprises providing an indication pertaining to a detection of an event.
15 . The system of claim 14 , wherein said event comprises a crossing of a predefined threshold by a value associated with a predefined parameter.
16 . The system of claim 10 , wherein said second module is configured to generate an indication upon detecting a predefined condition.
17 . The system of claim 16 , wherein said condition comprises a crossing of a predefined threshold by a value associated with a predefined KPI parameter.
18 . The system of claim 16 , wherein said condition comprises a crossing of a predefined threshold by a value associated with a predefined delta parameter.
19 . The system of claim 15 , further configured to enable a user to define said thresholds.
20 . The system of claim 10 , wherein said GUT module is configured to provide a non-linear representation of a digital campaign.
21 . The system of claim 10 , wherein said GUT module is further configured to selectively include some of said KPI parameters in a graphical representation of a digital campaign.
22 . The system of claim 10 , wherein said first module is executed on a first computing device and said second and third modules are executed on a second computing device.
23 . The system of claim 10 , wherein said first and second modules are executed on a first computing device and said third module is executed on a second computing device.