Distributed Data System
Described herein are methods and systems for locating and aggregating data from disparate sources. Data related to an audience of media consumers is accessed from a plurality of sources. At least a portion of the data from the plurality of sources is aggregated into a unified data store, data from the unified data store is extracted at least partly based on significance information.
1 . A method of aggregating information related to advertising from a plurality of sources, comprising:
accessing data related to an audience of media consumers from a plurality of vendors;
combining at least a portion of the data from the plurality of vendors into a unified data store; and
extracting data from the unified data store at least partly based on significance information.
2 . The method as defined in claim 1 , wherein data from a first vendor is provided with a different significance weighting than that of a second vendor.
3 . The method as defined in claim 2 , wherein the weighting is performed using Bayesian probabilistic determination.
4 . The method as defined in claim 2 , wherein the weighting is performed using fuzzy logic.
5 . The method as defined in claim 1 , wherein data is accessed from a least one vendor in substantially real time.
6 . The method as defined in claim 1 , the method further comprising providing an advertisement spot buy recommendation at least partly based on the extracted data.
7 . The method as defined in claim 1 , the method further comprising receiving vendor data including a survey of experts.
8 . The method as defined in claim 1 , the method further comprising receiving vendor data including data related to observed user behavior.
9 . The method as defined in claim 1 , the method further comprising receiving vendor data including customer feedback.
10 . The method as defined in claim 1 , the method further comprising receiving vendor data including geospatial data
11 . The method as defined in claim 1 , the method further comprising receiving vendor data including census data
12 . The method as defined in claim 1 , the method further comprising receiving vendor data including a demographic survey.
13 . The method as defined in claim 1 , the method further comprising receiving vendor data including media consumption data.
14 . The method as defined in claim 1 , the method further comprising receiving vendor data including a psychographic survey.
15 . Programmatic code stored on a computer readable medium, that when executed is configured to:
access data related to an audience of media consumers from a plurality of vendors;
combine at least a portion of the data from the plurality of vendors into a unified data store; and
extract data from the unified data store at least partly based on significance information.
16 . The code as defined in claim 15 , wherein data from a first vendor is provided with a different significance weighting than that of a second vendor.
17 . The code as defined in claim 15 , wherein the weighting is performed using Bayesian probabilistic determination.
18 . The code as defined in claim 15 , wherein the weighting is performed using fuzzy logic.
19 . The code as defined in claim 15 , wherein data is accessed from a least one vendor in substantially real time.
20 . The code as defined in claim 15 , wherein the code is further configured to provide an advertisement spot buy recommendation at least partly based on the extracted data.
21 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including a survey of experts.
22 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including data related to observed user behavior.
23 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including customer feedback.
24 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including geospatial data.
25 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including census data.
26 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including a demographic survey.
27 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including media consumption data.
28 . The code as defined in claim 15 , wherein the code is further configured to receive vendor data including a psychographic survey.