METHODS AND SYSTEMS FOR DELIVERING PROMOTIONAL CONTENT FOR PRESENTATION IN AN INTERACTIVE MEDIA GUIDANCE APPLICATION
In some embodiments, methods for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device are provided, the methods comprising: receiving data corresponding to a plurality of user actions in a second interactive media guidance application; associating at least one of a plurality of weights with each of the plurality of user actions; based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, determining the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel; selecting promotional content for presentation in the first interactive media guidance application based on the determination; and transmitting the promotional content selected to the first user equipment device with program content.
1 . A method for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device, comprising:
receiving data corresponding to a plurality of user actions in a second interactive media guidance application;
associating at least one of a plurality of weights with each of the plurality of user actions;
based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, determining the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel;
selecting promotional content for presentation in the first interactive media guidance application based on the determination; and
transmitting the promotional content selected to the first user equipment device with program content.
2 . The method of claim 1 , wherein the data specifies at least one of user actions taken, the time at which user actions are taken, and programs associated with the user actions taken.
3 . The method of claim 1 , wherein the plurality of user actions include at least one of selecting a program, watching a program, configuring to record a program, and configuring a reminder for a program.
4 . The method of claim 1 , wherein the plurality of user actions include at least one of selecting a channel, watching a channel, configuring to record a channel, and configuring a reminder for a channel.
5 . The method of claim 1 , wherein the second interactive media guidance application is presented as a Web page.
6 . The method of claim 1 , wherein the promotional content includes images and/or video clips.
7 . The method of claim 1 , wherein the promotional content selected corresponds to programs presented within a window of time around the presentation time of a program corresponding to a user action.
8 . The method of claim 1 , wherein the promotional content selected corresponds to programs presented within a window of channels around the channel of a program corresponding to a user action.
9 . The method of claim 1 , wherein the promotional content and the program content are transmitted in an analog format.
10 . The method of claim 1 , wherein the promotional content and the program content are transmitted in a digital format.
11 . The method of claim 1 , wherein the promotion content and the program content are transmitted in the same signal.
12 . The method of claim 1 , wherein the first interactive media guidance application is an interactive program guide.
13 . The method of claim 1 , wherein the second interactive media guidance application is an interactive program guide.
14 . A system for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device, comprising:
at least one processor that:
receives data corresponding to a plurality of user actions in a second interactive media guidance application;
associates at least one of a plurality of weights with each of the plurality of user actions;
based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, determines the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel;
selects promotional content for presentation in the first interactive media guidance application based on the determination; and
causes the promotional content selected to be transmitted to the first user equipment device with program content.
15 . The system of claim 14 , wherein the data specifies at least one of user actions taken, the time at which user actions are taken, and programs associated with the user actions taken.
16 . The system of claim 14 , wherein the plurality of user actions include at least one of selecting a program, watching a program, configuring to record a program, and configuring a reminder for a program.
17 . The system of claim 14 , wherein the plurality of user actions include at least one of selecting a channel, watching a channel, configuring to record a channel, and configuring a reminder for a channel.
18 . The system of claim 14 , wherein the second interactive media guidance application is presented as a Web page.
19 . The system of claim 14 , wherein the promotional content includes images and/or video clips.
20 . The system of claim 14 , wherein the promotional content selected corresponds to programs presented within a window of time around the presentation time of a program corresponding to a user action.
21 . The system of claim 14 , wherein the promotional content selected corresponds to programs presented within a window of channels around the channel of a program corresponding to a user action.
22 . The system of claim 14 , wherein the promotional content and the program content are transmitted in an analog format.
23 . The system of claim 14 , wherein the promotional content and the program content are transmitted in a digital format.
24 . The system of claim 14 , wherein the promotion content and the program content are transmitted in the same signal.
25 . The system of claim 14 , wherein the first interactive media guidance application is an interactive program guide.
26 . The system of claim 14 , wherein the second interactive media guidance application is an interactive program guide.
27 . A system for delivering promotional content for presentation in a first interactive media guidance application on a first user equipment device, comprising:
means for receiving data corresponding to a plurality of user actions in a second interactive media guidance application;
means for associating at least one of a plurality of weights with each of the plurality of user actions;
means for determining, based upon the plurality of user actions and the at least one of the plurality of weights associated with each user action, the likelihood of a user watching at least one of a certain program, a certain type of program, and a certain channel;
means for selecting promotional content for presentation in the first interactive media guidance application based on the determination; and
means for causing the promotional content selected to be transmitted to the first user equipment device with program content.
28 . The system of claim 27 , wherein the data specifies at least one of user actions taken, the time at which user actions are taken, and programs associated with the user actions taken.
29 . The system of claim 27 , wherein the plurality of user actions include at least one of selecting a program, watching a program, configuring to record a program, and configuring a reminder for a program.
30 . The system of claim 27 , wherein the plurality of user actions include at least one of selecting a channel, watching a channel, configuring to record a channel, and configuring a reminder for a channel.
31 . The system of claim 27 , wherein the second interactive media guidance application is presented as a Web page.
32 . The system of claim 27 , wherein the promotional content includes images and/or video clips.
33 . The system of claim 27 , wherein the promotional content selected corresponds to programs presented within a window of time around the presentation time of a program corresponding to a user action.
34 . The system of claim 27 , wherein the promotional content selected corresponds to programs presented within a window of channels around the channel of a program corresponding to a user action.
35 . The system of claim 27 , wherein the promotional content and the program content are transmitted in an analog format.
36 . The system of claim 27 , wherein the promotional content and the program content are transmitted in a digital format.
37 . The system of claim 27 , wherein the promotion content and the program content are transmitted in the same signal.
38 . The system of claim 27 , wherein the first interactive media guidance application is an interactive program guide.
39 . The system of claim 27 , wherein the second interactive media guidance application is an interactive program guide.