APPARATUS AND METHOD FOR DISPLAYING SEARCH RESULTS WITH VARIOUS FORMS OF ADVERTISING
A graphical user interface includes a document retrieved by processing a query. The graphical user interface further includes an advertisement selected based upon the document. The advertisement may include an image, text or an icon.
1 . A graphical user interface, comprising;
a document retrieved by processing a query; and
an advertisement selected based upon the document, wherein the advertisement is selected from an image, text and an icon.
2 . The graphical user interface of claim 1 wherein the advertisement is placed adjacent to a specified concept associated with the document.
3 . The graphical user interface of claim 1 further comprising advertiser criteria defined in a menu.
4 . The graphical user interface of claim 1 further comprising advertiser criteria specified in a query refinement in a sponsored tab.
5 . The graphical user interface of claim 1 further comprising advertiser criteria specified in a tab.
6 . The graphical user interface of claim 1 further comprising a tab provided by an advertiser.
7 . The graphical user interface of claim 1 further comprising a sponsored tab visually differentiated from a non-sponsored tab.
8 . The graphical user interface of claim 1 further comprising a link between a tab and an advertiser's web page.
9 . The graphical user interface of claim 1 further comprising a refining search tem and associated sponsored advertisement link.
10 . The graphical user interface of claim 1 further comprising a drill down menu with advertisement content.
11 . The graphical user interface of claim 1 further comprising a drill down menu with a link to a sponsored tab.
12 . The graphical user interface of claim 1 further comprising a drill down menu with a link to a search results page with an advertising link and organic results.
13 . The graphical user interface of claim 1 further comprising a drill down menu with a link to an advertiser web page.
14 . The graphical user interface of claim 1 further comprising a drill down menu with a link to non-sponsored domains and sponsored domains.
15 . The graphical user interface of claim 1 further comprising a drill down menu with a link to a sponsored action.
16 . The graphical user interface of claim 1 wherein the advertisement is retrieved from an advertiser web site.
17 . The graphical user interface of claim 1 further comprising an advertisement with a link to a search results page.
18 . The graphical user interface of claim 17 wherein the search results page includes sponsored and non-sponsored content.
19 . The graphical user interface of claim 1 wherein the advertisement includes a link to a sponsored action.
20 . The graphical user interface of claim 1 wherein the advertisement is visually differentiated from content in the document.
21 . The graphical user interface of claim 1 wherein selecting a tab creates a link to advertiser information configured in accordance with criteria specified by the graphical user interface.
22 . The graphical user interface of claim 1 wherein selecting a tab creates a link associated with the web site hosting the graphical user interface.
23 . The graphical user interface of claim 1 wherein selecting a tab creates a link to content including at least two of a tab, a stack and refining search terms.
24 . The graphical user interface of claim 1 further comprising a sponsored action link next to the advertisement.
25 . The graphical user interface of claim 1 further comprising a menu for a sponsored action.