Content personalization for web distributed content

1. A content customization method comprising:

selecting content in a retrieved page;

retrieving an applied customization from a source separate from a source of the retrieved page;

applying the applied customization to the selected content to modify a visual appearance of the selected content;

providing the selected content once modified for display in a content browser;

generating a bookmark referencing both the modified selected content and the retrieved applied customization;

storing the bookmark for subsequent retrieval; and

sharing the bookmark with other end users.

2. The method of claim 1 , further comprising:

retrieving the bookmark;

loading the selected content and the applied customization referenced in the bookmark;

re-applying the applied customization to the selected content to again modify a visual appearance of the selected content; and,

providing the selected content once again modified for display in the content browser.

3. A content distribution system comprising:

a content browser;

content customization logic comprising program code enabled to select content in a retrieved page, retrieve an applied customization from a source separate from a source of the retrieved page, apply the applied customization to the selected content to modify a visual appearance of the selected content, and provide the selected content once modified for display in the content browser; and

a bookmark server communicatively coupled to the content browser, the bookmark server comprising a bookmark data store of bookmarks, each of the bookmarks comprising a reference to both modified selected content in a page retrievable from one source over a computer communications network, and also an applied customization to be applied to the select content, the applied customization being retrievable from a different source over the computer communications network, wherein the bookmarks are shared amongst end users.

4. The system of claim 3 , wherein the applied customization is a script sorting the selected content in a table.

5. The system of claim 3 , wherein the applied customization is a script filtering the selected content in a table.

6. The system of claim 3 , wherein the applied customization is a script providing auto form filling for the selected content.

7. The system of claim 3 , wherein the applied customization is a script suppressing advertisements in the selected content.

8. The system of claim 3 , wherein the applied customization is a style sheet modifying a visual appearance of the selected content.

9. A computer program product comprising a computer usable storage medium storing computer usable program code for content customization, the computer program product comprising:

computer usable program code for selecting content in a retrieved page;

computer usable program code for retrieving an applied customization from a source separate from a source of the retrieved page;

computer usable program code for applying the applied customization to the selected content to modify a visual appearance of the selected content;

computer usable program code for providing the selected content once modified for display in a content browser;

computer usable program code for generating a bookmark referencing both the modified selected content and the retrieved applied customization;

computer usable program code for storing the bookmark for subsequent retrieval; and

computer usable program code for sharing the bookmark with other end users.

10. The computer program product of claim 9 , further comprising:

computer usable program code for retrieving the bookmark;

computer usable program code for loading the selected content and the applied customization referenced in the bookmark;

computer usable program code for re-applying the applied customization to the selected content to again modify a visual appearance of the selected content; and,

computer usable program code for providing the selected content once again modified for display in the content browser.