Methods and apparatus to monitor advertisement exposure
View Patent ↗Methods and apparatus to monitor advertisement exposure are disclosed. An example method includes determining via a meter that a media content segment was presented at a media content presentation device and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment.
1. A method for monitoring media content, the method comprising:
determining via a meter that a media content segment was presented at a media content presentation device;
logging via an activity monitor different than the meter an occurrence of an activity on a computing device different than the content presentation device, wherein the computing device is not in communication with the media content presentation device; and
determining an association between the occurrence of the activity on the computing device and the presentation of the media content segment at the media content presentation device.
2. A method as defined in claim 1 , wherein the activity comprises at least one of a accessing a webpage, a software application, or a media storage device.
3. A method as defined in claim 1 , further comprising determining that the activity occurred within a period of time after presentation of the media content segment.
4. A method as defined in claim 3 , wherein the period is less than or equal to twenty-four hours.
5. A method as defined in claim 1 , further comprising:
outputting an indication of the association between the of the activity and the presentation of the media content segment; and
storing the indication in an electronic storage device.
6. A method as defined in claim 1 , wherein logging the occurrence of the activity includes executing a software application on the computing device to monitor activity at the computing device.
7. A method as defined in claim 6 , further comprising transmitting information about activity at the computing device to a home server.
8. A method as defined in claim 1 , wherein determining that the media content was presented includes monitoring media content transmitted from a media content receiver to the media content presentation device.
9. A method as defined in claim 1 , wherein the media content presentation device is at least one of a television or a radio.
10. A method as defined in claim 1 , wherein the computing device is at least one of a mobile computing device, a personal digital assistant, a cellular telephone, a laptop computer, or a desktop computer.
11. A method as defined in claim 1 , wherein determining the association between the occurrence of the activity on the computing device and the presentation of the media content segment includes comparing metadata associated with the occurrence of the activity to metadata associated with the presentation of the media content segment.
12. A method as defined in claim 1 , wherein determining the association between the occurrence of the activity on the computing device and the presentation of the media content segment includes comparing a code associated with the occurrence of the activity to a code extracted from the media content segment.
13. A method as defined in claim 1 , wherein determining the association between the occurrence of the activity on the computing device and the presentation of the media content segment includes:
obtaining a first image associated with the activity;
obtaining a second image in the media content segment; and
comparing the first image to the second image.
14. A system for monitoring media content, the system comprising:
an activity monitor to log an occurrence of an activity on a computing device;
a meter different than the activity monitor to monitor a media content presentation device different than the computing device and to determine that a media content segment was presented at the media content presentation device, wherein the media content presentation device is not in communication with the computing device; and
a central facility to determine an association between the occurrence of the activity on the computing device and the presentation of the media content segment on the media content presentation device, and to create a report based on the association.
15. A system as defined in claim 14 , wherein the activity comprises at least one of a accessing a webpage, a software application, or a media storage device.
16. A system as defined in claim 14 , wherein the central facility is to determine if the activity occurred within a threshold period of time after the presentation of the media content segment.
17. A system as defined in claim 14 , wherein the central facility is to store the report in an electronic storage device.
18. A system as defined in claim 14 , wherein the activity monitor is to indicate that the activity occurred by transmitting an indication to the central facility.
19. An apparatus for monitoring media content, the apparatus comprising:
a data receiver to receive monitoring information about a presentation of a media content segment at a media content presentation device from a meter and to receive activity information associated with a computing device different than the media content presentation device from an activity monitor different than the meter, wherein the computing device is not in communication with the media content presentation device;
a window selector to select a subset of the activity information associated with the computing device, wherein the subset excludes activity information that did not occur after the presentation of the media content segment at the media content presentation device;
a metadata comparator to determine, based on the subset of the activity information associated with the computing device, that an activity related to the media content segment occurred at the computing device; and
a report generator to indicate that the activity occurred.
20. An apparatus as defined in claim 19 , wherein the activity comprises at least one of a accessing a webpage, a software application, or a media storage device.
21. An apparatus as defined in claim 19 , wherein the window selector is further to exclude activity information that did not occur within a threshold period of time after the presentation of the media content segment.
22. A tangible machine readable medium storing instructions that, when executed, cause a machine to at least:
determine that a media content segment was presented at a media content presentation device;
log an occurrence of an activity on a computing device different than the content presentation device, wherein the computing device is not in communication with the media content presentation device; and
determine an association between the occurrence of the activity on the computing device and the presentation of the media content segment at the media content presentation device.
23. A machine readable medium as defined in claim 22 , wherein the instructions further cause the machine to determine that the activity occurred within a threshold period of time after the presentation of the media content segment.
24. A machine readable medium as defined in claim 22 , wherein the instructions further cause the machine to execute a software application on the computing device to monitor activity at the computing device.