Media playback apparatus and method for providing multimedia content using the same

1. A method for providing a multimedia content using a disk media playback apparatus, the multimedia content comprising video data, audio data and a data application, the method comprising steps of:

(a) reading a content reception information from a disk media storage by the disk media playback apparatus;

(b) after step (a), sending, by the disk media playback apparatus, the content reception information to a content providing apparatus, and then transmitting, by the content providing apparatus, the multimedia content to the disk media playback apparatus based on the content reception information that is received from the disk media playback apparatus by the content providing apparatus, wherein the disk media playback apparatus is different from the content providing apparatus;

(c) receiving the multimedia content from the content providing apparatus including the data application divided into a plurality of scene resource data independently executable scene-by-scene, wherein each of the plurality of the scene resource data includes an execution code and a resource data, wherein the data application is transmitted in a unit of the scene resource data to the disk media playback apparatus; and

(d) providing the video data and the audio data included in the multimedia content received in the step (c) and processing the data application included in the multimedia content received in the step (c) by independently executing the plurality of scene resource data scene-by-scene, the data application being executable by the disk media playback apparatus,

wherein the content reception information includes a viewer identification information to be used for statistics at the content providing apparatus when the multimedia content is provided to unspecific users,

wherein the disk media storage is distributed from the content providing apparatus,

wherein the viewer identification information is differentiated according to a distribution site of the disk media storage, and

wherein the content providing apparatus analyzes the viewer identification information to obtain the statistics on transmission of the multimedia content.

2. The method in accordance with claim 1 , wherein the content reception information includes a network identification information of the content providing apparatus, and

wherein the step (b) comprises establishing the communication connection with the content providing apparatus based on the network identification information.

3. The method in accordance with claim 1 , wherein the content reception information includes an authentication information,

wherein the step (b) comprises transmitting the authentication information to the content providing apparatus.

4. The method in accordance with claim 1 , wherein the content reception information includes a viewer identification information, and

wherein the step (b) comprises transmitting the viewer identification information to the content providing apparatus.

5. The method in accordance with claim 1 , further comprising (e) storing a device identification information or a user identification information of the disk media playback apparatus, and

wherein the step (b) comprises transmitting the device identification information or the user identification information to the content providing apparatus.

6. The method in accordance with claim 1 , wherein the content reception information includes a content identification information of the multimedia content, and

wherein the step (b) comprises transmitting the content identification information to the content providing apparatus.

7. The method in accordance with claim 1 , wherein the disk media storage supports one of a DVD specification, a Blu-ray specification and a HD-DVD specification.

8. The method in accordance with claim 1 , wherein the data application is a series of execution codes that is executable by the disk media playback apparatus.

9. The method in accordance with claim 4 , wherein the disk media storage supports one of a DVD specification and a Blu-ray specification.

10. The method in accordance with claim 4 , wherein the disk media storage is an optical recording medium.

11. The method in accordance with claim 6 , wherein the content providing apparatus stores an advertisement content from the content providing apparatus and provides the advertisement content when the content identification information corresponds to the advertisement content.

12. The method in accordance with claim 11 , wherein the content identification information is stored in the disk media storage.