IP Library Patent Application 12220912
Patent Application
App. No. 12/220,912

System and method for brand affinity content distribution and optimization

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Quick Facts
Patent No.
US None
App. No.
12/220,912
Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Claims (20)

1 . At least one creative, comprising:

at least one asset backed media, comprising:

at least one vaulted asset obtained from a recommendation engine responsive to a request and governed by application of one or more vault asset rules;

at least one other media content;

a delivery to a consumer of one or more unions of the vaulted asset and the other media content.

2 . The creative of claim 1 , wherein said delivery comprises a late bind.

3 . The creative of claim 1 , wherein said delivery comprises a prebind.

4 . The creative of claim 1 , wherein said delivery comprises a delivery engine apart from the recommendation engine.

5 . The creative of claim 1 , wherein said delivery comprises a delivery of a union comprising the at least one other media content having a space for joinder of the at least one vaulted asset.

6 . The creative of claim 1 , wherein said delivery comprises a delivery of a union comprising the at least one other media content joined to the at least one vaulted asset.

7 . The creative of claim 1 , wherein said delivery comprises a sponsored page.

8 . The creative of claim 7 , wherein the other media asset comprises a web page.

9 . The creative of claim 7 , wherein the other media asset comprises a link.

10 . The creative of claim 1 , wherein said delivery comprises a union comprising a keyword association.

11 . The creative of claim 1 , wherein said delivery comprises a union comprising a URL search association.

12 . A method of generating at least one creative, comprising:

allowing at least one asset backed media, comprising:

applying one or more rules to a request for at least one vaulted asset requested to a recommendation engine;

receiving the request including at least one other media content;

delivering to a consumer of one or more unions of the vaulted asset and the other media content, wherein said delivering comprises at least one of a prebinding and a late binding.

Assignments (7)
RELEASE OF SECURITY INTEREST Recorded Nov 19, 2025
From: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
To: VERITONE, INC.
Reel/Frame 073634/0333 →
SECURITY INTEREST Recorded Dec 13, 2023
From: VERITONE, INC.
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
Reel/Frame 066140/0513 →
MERGER Recorded Jul 16, 2014
From: ROIM ACQUISITION CORPORATION
To: VERITONE, INC.
Reel/Frame 033351/0750 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 14, 2014
From: BRAND AFFINITY TECHNOLOGIES, INC.
To: ROIM ACQUISITION CORPORATION
Reel/Frame 033319/0294 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 31, 2012
From: STEELBERG, CHAD; STEELBERG, RYAN
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 028681/0780 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 2, 2011
From: STEELBERG, RYAN; STEELBERG, CHAD
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 026377/0737 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 12, 2008
From: STEELBERG, RYAN; STEELBERG, CHAD
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 021821/0267 →