IP Library Patent Application 12220914
Patent Application
App. No. 12/220,914

System and method for alternative brand affinity content transaction payments

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Quick Facts
Patent No.
US None
App. No.
12/220,914
Abstract

An economic exchange system and method where a request is received to make a non-advertising site use of one or more media assets. The system and method comprising a vault and offering, as a basis for a grant of receiving a request, to allow the non-advertising site use in exchange for a receiving of at least one advertising opportunity on the site, and exchanging, in accordance with an agreement to an offering, of the non-advertising site use for the at least one advertising opportunity on the site.

Claims (14)

1 . An economic exchange method, comprising:

receiving a request to make a non-advertising site use of one or more media assets comprising at least one vault;

offering, as a basis for a grant of said receiving a request, to allow the non-advertising site use in exchange for a receiving of at least one advertising opportunity on the site; and

exchanging, in accordance with an agreement to said offering, of the non-advertising site use for the at least one advertising opportunity on the site.

2 . The method of claim 1 , wherein the at least one advertising opportunity is a banner advertisement location.

3 . The method of claim 2 , further comprising:

filling the banner advertisement location with an advertisement comprising at least one other media asset from the at least one vault.

4 . The method of claim 1 , further comprising presenting at least one counteroffer in accordance with said offering.

5 . The method of claim 4 , wherein the counter offer is presented only if no agreement is reached with said offering.

6 . The method of claim 1 , further comprising collecting at least one metric of the at least one advertising opportunity by a recommendation engine.

7 . The method of claim 1 , wherein said exchanging occurs without payment changing hands.

8 . The method of claim 1 , wherein the media assets comprise at least meta data.

9 . The method of claim 1 , wherein the at least one advertising opportunity comprises an advertising time.

10 . The method of claim 1 , wherein the at least one advertising opportunity comprises an advertising space.

Assignments (6)
RELEASE OF SECURITY INTEREST Recorded Nov 19, 2025
From: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
To: VERITONE, INC.
Reel/Frame 073634/0333 →
SECURITY INTEREST Recorded Dec 13, 2023
From: VERITONE, INC.
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
Reel/Frame 066140/0513 →
MERGER Recorded Jul 16, 2014
From: ROIM ACQUISITION CORPORATION
To: VERITONE, INC.
Reel/Frame 033351/0750 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 14, 2014
From: BRAND AFFINITY TECHNOLOGIES, INC.
To: ROIM ACQUISITION CORPORATION
Reel/Frame 033319/0294 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 31, 2012
From: STEELBERG, CHAD; STEELBERG, RYAN
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 028681/0780 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 12, 2008
From: STEELBERG, RYAN; STEELBERG, CHAD
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 021821/0252 →