IP Library Patent Application 12220916
Patent Application
App. No. 12/220,916

System and method for preemptive brand affinity content distribution

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Quick Facts
Patent No.
US None
App. No.
12/220,916
Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Claims (7)

1 . A brand affinity system, comprising:

a vault comprising a plurality of media assets;

a recommendation engine, wherein the recommendation receives a plurality of advertising criteria, comprising one or more of a requested advertisement time, a requested advertisement geographic location, and an advertised product or service; and

an output, wherein said recommendation accesses from said vault and outputs to said output one or more media assets having associated therewith a plurality of rules that allow for access to that one or more media assets as responsive to the plurality of advertising criteria.

2 . The system of claim 1 , wherein the plurality of advertising criteria comprises a request to place an advertising creative.

3 . The system of claim 1 , wherein the plurality of advertising criteria comprises a request to access an unspecified one of the one or more media assets.

4 . The system of claim 1 , wherein the plurality of advertising criteria comprises a request to access a specific one of the one or more media assets.

Assignments (6)
RELEASE OF SECURITY INTEREST Recorded Nov 19, 2025
From: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
To: VERITONE, INC.
Reel/Frame 073634/0333 →
SECURITY INTEREST Recorded Dec 13, 2023
From: VERITONE, INC.
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
Reel/Frame 066140/0513 →
MERGER Recorded Jul 16, 2014
From: ROIM ACQUISITION CORPORATION
To: VERITONE, INC.
Reel/Frame 033351/0750 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 14, 2014
From: BRAND AFFINITY TECHNOLOGIES, INC.
To: ROIM ACQUISITION CORPORATION
Reel/Frame 033319/0294 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 31, 2012
From: STEELBERG, CHAD; STEELBERG, RYAN
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 028681/0780 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 12, 2008
From: STEELBERG, RYAN; STEELBERG, CHAD
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 021820/0961 →