Dynamic in-page advertising
View Patent ↗Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.
1. A method for providing advertisements in a dynamic web page, comprising:
receiving a first set of one or more advertisements for display on a dynamic web page;
providing the first set of one or more advertisements to be displayed on the dynamic web page;
receiving at least one event notification indicating a modification to a context of the dynamic web page;
generating, by a processor, a second request for one or more advertisements for display on the dynamic web page based on the at least one event notification;
receiving a second set of one or more advertisements; and
providing the second set of one or more advertisements to be displayed on the dynamic web page in place of at least one advertisement of the first set.
2. The method of claim 1 , wherein said receiving at least one event notification indicating a modification to a context of the dynamic web page comprises:
receiving a plurality of event notifications indicating a plurality of modifications to the context of the dynamic web page; and
aggregating the plurality of modifications to the context of the dynamic web page indicated by the plurality of event notifications to generate an aggregated modification to the context of the dynamic web page.
3. The method of claim 2 , wherein said generating, by a processor, a second request for one or more advertisements for display on the dynamic web page based on the at least one event notification comprises:
generating the second request when the aggregated modification reaches a predetermined threshold.
4. The method of claim 1 , wherein said generating, by a processor, a second request for one or more advertisements for display on the dynamic web page based on the at least one event notification comprises:
generating the second request due to receiving an event notification corresponding to a trigger event.
5. The method of claim 1 , wherein said receiving at least one event notification indicating a modification to a context of the dynamic web page comprises:
receiving a request from the dynamic web page for data from a web service; and
storing information related to the received request for data from the web service as a first event notification.
6. The method of claim 5 , wherein said receiving at least one event notification indicating a modification to a context of the dynamic web page further comprises:
transmitting the request for data to the web service;
receiving response data from the web service; and
storing the response data as a second event notification.
7. The method of claim 5 , further comprising:
transmitting the request for data to the web service;
receiving response data from the web service; and
providing the response data to enable display of the dynamic web page to be modified based on the response data.
8. A system for providing advertisements in a dynamic web page, comprising:
an advertisement request module (ARM), at least partially implemented by a processor, configured to generate a first request for one or more advertisements for display on a dynamic web page, to receive a first set of one or more advertisements based on the first request, and to provide the first set of one or more advertisements to be displayed on the dynamic web page; and
a page event listener module (PELM) configured to receive at least one event notification indicating a modification to a context of the dynamic web page, and to provide the received at least one event notification to the ARM;
wherein the ARM is configured to generate a second request for one or more advertisements for display on the dynamic web page based on the at least one event notification, to receive a second set of one or more advertisements based on the second request, and to provide the second set of one or more advertisements to be displayed on the dynamic web page in place of at least one advertisement of the first set.
9. The system of claim 8 , wherein the PELM comprises:
a context modification aggregator configured to receive a plurality of event notifications indicating a plurality of modifications to the context of the dynamic web page, and to aggregate the plurality of modifications to the context of the dynamic web page indicated by the plurality of event notifications to generate an aggregated modification to the context of the dynamic web page.
10. The system of claim 9 , wherein the ARM is configured to determine whether the aggregated modification has reached a predetermined threshold, and if the aggregated modification is determined to have reached the predetermined threshold, to generate the second request.
11. The system of claim 8 , wherein the PELM comprises:
a trigger event generator configured to determine whether a received event notification corresponds to a trigger event; and
wherein the ARM is configured to generate the second request if the received event notification is determined to correspond to a trigger event.
12. The system of claim 8 , wherein the PELM is configured to receive a request from the dynamic web page for data from a web service; and
wherein the context modification aggregator is configured to store information related to the received request for data from the web service as a first event notification.
13. The system of claim 12 , wherein the PELM is configured to transmit the request for data to the web service and to receive response data from the web service; and
wherein the context modification aggregator is configured to store the response data as a second event notification.
14. The system of claim 12 , further comprising:
a web service interface configured to transmit the request for data to the web service, to receive response data from the web service, and to provide the response data to enable display of the dynamic web page to be modified based on the response data.
15. A method for dynamically updating a dynamic web page, comprising:
receiving at least one event notification indicating a modification to a context of a dynamic web page that displays a set of one or more advertisements;
determining, by a processor, a received event notification that corresponds to a trigger event; and
providing the at least one event notification to enable one or more alternative advertisements to be obtained and displayed on the dynamic web page in place of at least one advertisement of the first set.
16. The method of claim 15 , wherein said receiving at least one event notification indicating a modification to a context of a dynamic web page that displays a set of one or more advertisements comprises:
receiving a request from the dynamic web page for data from a web service; and
storing information related to the received request for data from the web service as a first event notification.
17. The method of claim 16 , wherein said receiving at least one event notification indicating a modification to a context of a dynamic web page that displays a set of one or more advertisements further comprises:
transmitting the request for data to the web service;
receiving response data from the web service; and
storing the response data as a second event notification.
18. A system for dynamically updating a dynamic web page, comprising:
a context modification aggregator configured to receive at least one event notification indicating a modification to a context of a dynamic web page that displays a set of one or more advertisements; and
a trigger event determiner, at least partially implemented by a processor, configured to determine whether a received event notification corresponds to a trigger event;
wherein the context modification aggregator is configured to provide the at least one event notification if a received event notification is determined by the trigger event determiner to correspond to a trigger event, to enable one or more alternative advertisements to be obtained and displayed on the dynamic web page in place of at least one advertisement of the first set.
19. The system of claim 18 , wherein the context modification aggregator is configured to receive a request from the dynamic web page for data from a web service, and to store information related to the received request for data from the web service as a first event notification.
20. The system of claim 19 , further comprising:
a web service interface configured to transmit the request for data to the web service and to receive response data from the web service; and
wherein the context modification aggregator is configured to store the response data as a second event notification.