Implementing a Promotional Campaign Across a Plurality of Rewards Programs
Disclosed are methods, computer-program products, and systems for running a promotional campaign across a plurality of rewards programs offered by rewards-program owners. Each rewards program is associated with a rewards currency. In such a method, transactions of members of the rewards programs are monitored to identify a subset of members that performed a desired action. Then, the rewards currency of respective rewards programs is distributed to respective rewards-program owners for the subset of members that performed the desired action.
1 . A method for running a promotional campaign across a plurality of rewards programs, the method comprising:
selling universal rewards to a merchant, wherein the universal rewards are in a currency other than currencies of the plurality of rewards programs;
monitoring transactions of members of the plurality of rewards programs to identify a subset of members that performed a desired action, wherein the subset of members includes a first member of a first rewards program having a first rewards currency and a second member of a second rewards program having a second rewards currency; and
distributing the rewards currency of respective rewards programs to respective rewards-program owners for the subset of members that performed the desired action, wherein (i) an amount of the first rewards currency is distributed to a rewards-program owner of the first rewards program according to the desired action performed by the first member and (ii) an amount of the second rewards currency is distributed to a rewards-program owner of the second rewards program according to the desired action performed by the second member.
2 . The method of claim 1 , further comprising identifying members of the rewards programs for the merchant to target.
3 . The method of claim 2 , further comprising advertising to the members of the rewards programs.
4 . The method of claim 3 , wherein the advertising step comprises:
communicating one of a plurality of messages to respective members identified in the identifying step, wherein the message communicated to a respective member is based on the rewards program in which the respective member is enrolled.
5 . The method of claim 1 , further comprising:
reporting results of the promotional campaign to the merchant.
6 . The method of claim 1 , further comprising:
receiving information from respective rewards-program owners regarding the rewards programs in which respective members are enrolled.
7 . A computer-program product comprising a computer-readable storage medium having control logic stored therein for causing a computer to run a promotional campaign across a plurality of rewards programs, the control logic comprising:
first computer-readable program code for causing the computer to monitor transactions of members of the plurality of rewards programs to identify a subset of members that performed a desired action, wherein the subset of members includes a first member of a first rewards program having a first rewards currency and a second member of a second rewards program having a second rewards currency; and
second computer-readable program code for causing the computer to distribute the rewards currency of respective rewards programs to respective rewards-program owners for the subset of members that performed the desired action, wherein (i) an amount of the first rewards currency is distributed to a rewards-program owner of the first rewards program according to the desired action performed by the first member and (ii) an amount of the second rewards currency is distributed to a rewards-program owner of the second rewards program according to the desired action performed by the second member.
8 . The computer program product of claim 7 , further comprising:
third computer-readable program code for causing the computer to identify members of the rewards programs for a merchant to target.
9 . The computer program product of claim 8 , further comprising:
fourth computer-readable program code for causing the computer to generate a plurality of messages.
10 . The computer program product of claim 9 , further comprising:
fifth computer-readable program code for causing the computer to communicate one of the plurality of messages to a respective member based on the rewards program in which the respective member is enrolled.
11 . The computer program product of claim 7 , further comprising:
third computer-readable program code for causing the computer to prepare results of the promotional campaign.
12 . The computer program product of claim 7 , further comprising:
third computer-readable program code for causing the computer to receive information from respective rewards-program owners regarding the rewards programs in which respective members are enrolled.
13 . The computer program product of claim 7 , further comprising:
third computer-readable program code for causing the computer to receive a request from a merchant to run the promotional campaign.
14 . A system for running a promotional campaign across a plurality of rewards programs, the system comprising:
a database for storing information regarding the rewards program in which respective members are enrolled; and
a rewards module coupled to the database and configured to
(i) monitor transactions of members of the plurality of rewards programs to identify a subset of members that performed a desired action, wherein the subset of members includes a first member of a first rewards program having a first rewards currency and a second member of a second rewards program having a second rewards currency, and
(ii) distribute the rewards currency of respective rewards programs to respective rewards-program owners for the subset of members that performed the desired action, wherein an amount of the first rewards currency is distributed to a rewards-program owner of the first rewards program according to the desired action performed by the first member and an amount of the second rewards currency is distributed to a rewards-program owner of the second rewards program according to the desired action performed by the second member.
15 . The system of claim 14 , further comprising:
an advertising module configured to identify members of the rewards programs for a merchant to target in the promotional campaign.
16 . The system of claim 15 , wherein the advertising module is further configured to generate a plurality of message.
17 . The system of claim 16 , wherein one of the plurality of messages is communicated to a respective member of the rewards programs based on the rewards program in which the respective member is enrolled.
18 . The system of claim 14 , further comprising:
a module configured to report results of the promotional campaign to the merchant.
19 . The system of claim 14 , further comprising:
a module configured to receive information from respective rewards-program owners regarding the rewards programs in which respective members are enrolled.
20 . The system of claim 14 , further comprising:
a module configured to receive a request from a merchant to run the promotional campaign.