Targeting messages
The invention generally relates to systems and methods for directing information to people and/or households likely to be receptive to the information. Systems and methods according to the invention can be used to target one or more marketing messages, such as various types of offers, to one or more consumers determined likely to be receptive to the message(s).
1. A non-transitory processor-readable medium storing code representing instructions that when executed cause a processor to:
receive a first purchase record associated with a first individual;
receive a second purchase record associated with a second individual different than the first individual;
receive contact information that is derived at least in part on information not included in the first purchase record or the second purchase record and associated with both the first individual and the second individual;
analyze the first purchase record and the second purchase record to associate consumer accounts identified in the first purchase record and the second purchase record with a single consumer entity;
aggregate the received contact information to derive combined contact information for the consumer entity;
define a consumer profile associated with consumer entity, the consumer entity including the first individual and the second individual, the consumer profile being based at least in part on the first purchase record, the second purchase record, and the combined contact information for the consumer entity;
determine that at least a portion of the consumer profile conforms to a set of one or more target criteria; and
send a marketing message directed to at least one of the first individual or the second individual.
2. The non-transitory processor-readable medium of claim 1 , wherein the marketing message is at least one of:
an electronic mail message;
an SMS text message;
a message sent to a mobile device;
a message sent to a telephone;
a television advertisement; or
a postal message.
3. The non-transitory processor-readable medium of claim 1 , wherein the marketing message includes an offer to the first individual to make a purchase at a discount.
4. The non-transitory processor-readable medium of claim 1 , wherein the consumer profile is defined based at least in part on a consumer identification datum included in at least one of the first purchase record or the second purchase record.
5. The non-transitory processor-readable medium of claim 1 , wherein the marketing message is a web-based advertisement, the web-based advertisement being sent based at least in part on a presence of a browser cookie associated with the first individual.
6. The non-transitory processor-readable medium of claim 1 , wherein the first purchase record is received from at least one of:
an offline retailer;
an online retailer; or
an offline and online retailer.
7. The non-transitory processor-readable medium of claim 1 , wherein the first purchase record is associated with a loyalty card purchase.
8. The non-transitory processor-readable medium of claim 1 , wherein the consumer entity comprises a household.
9. A system comprising:
a processor; and
a memory coupled with and readable by the processor and storing a set of instructions which, when executed by the processor, causes the processor to:
receive a first purchase record associated with a first individual;
receive a second purchase record associated with a second individual different than the first individual;
receive contact information that is derived at least in part on information not included in the first purchase record or the second purchase record and associated with both the first individual and the second individual;
analyze the first purchase record and the second purchase record to associate consumer accounts identified in the first purchase record and the second purchase record with a single consumer entity;
aggregate the received contact information to derive combined contact information for the consumer entity;
define a consumer profile associated with consumer entity, the consumer entity including the first individual and the second individual, the consumer profile being based at least in part on the first purchase record, the second purchase record, and the combined contact information for the consumer entity;
determine that at least a portion of the consumer profile conforms to a set of one or more target criteria; and
send a marketing message directed to at least one of the first individual or the second individual.
10. The system of claim 9 , wherein the marketing message is at least one of:
an electronic mail message;
an SMS text message;
a message sent to a mobile device;
a message sent to a telephone;
a television advertisement; or
a postal message.
11. The system of claim 9 , wherein the marketing message includes an offer to the first individual to make a purchase at a discount.
12. The system of claim 9 , wherein the consumer profile is defined based at least in part on a consumer identification datum included in at least one of the first purchase record or the second purchase record.
13. The system of claim 9 , wherein the marketing message is a web-based advertisement, the web-based advertisement being sent based at least in part on a presence of a browser cookie associated with the first individual.
14. The system of claim 9 , wherein the first purchase record is received from at least one of:
an offline retailer;
an online retailer; or
an offline and online retailer.
15. The system of claim 9 , wherein the first purchase record is associated with a loyalty card purchase.
16. The system of claim 9 , wherein the consumer entity comprises a household.
17. A method for targeting messages, the method comprising:
receiving a first purchase record associated with a first individual;
receiving a second purchase record associated with a second individual different than the first individual;
receive contact information that is derived at least in part on information not included in the first purchase record or the second purchase record and associated with both the first individual and the second individual;
analyzing the first purchase record and the second purchase record to associate consumer accounts identified in the first purchase record and the second purchase record with a single consumer entity;
aggregating the received contact information to derive combined contact information for the consumer entity;
defining a consumer profile associated with consumer entity, the consumer entity including the first individual and the second individual, the consumer profile being based at least in part on the first purchase record, the second purchase record, and the combined contact information for the consumer entity;
determining that at least a portion of the consumer profile conforms to a set of one or more target criteria; and
sending a marketing message directed to at least one of the first individual or the second individual.
18. The method of claim 17 , wherein the marketing message is at least one of:
an electronic mail message;
an SMS text message;
a message sent to a mobile device;
a message sent to a telephone;
a television advertisement; or
a postal message.
19. The method of claim 17 , wherein the marketing message includes an offer to the first individual to make a purchase at a discount.
20. The method of claim 17 , wherein the consumer profile is defined based at least in part on a consumer identification datum included in at least one of the first purchase record or the second purchase record.
21. The method of claim 17 , wherein the marketing message is a web-based advertisement, the web-based advertisement being sent based at least in part on a presence of a browser cookie associated with the first individual.
22. The method of claim 17 , wherein the first purchase record is received from at least one of:
an offline retailer;
an online retailer; or
an offline and online retailer.
23. The method of claim 17 , wherein the first purchase record is associated with a loyalty card purchase.
24. The method of claim 17 , wherein the consumer entity comprises a household.