Discreet packaging for personal care products
View Patent ↗A packaging system for personal care products is provided including a package including an external surface and a package circumference, and a concealment element circumscribing the package at the package circumference and being positionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system is substantially bereft of product-identifying graphics. Also provided is a packaging system including a package including an external surface including a first portion with a desired nondescript aesthetic configuration that is generally not indicative of the personal care products within the package and a second portion with product-identifying graphics, a concealment element variably positionable on the external surface of the package, and necessary purchasing indicia provided on one of the package and the concealment element at a location such that the purchasing indicia are visible when the concealment element is in the second position.
1. A packaging system for personal care products, the system comprising:
a package configured for receipt of personal care products therein, the package comprising an external surface and a package circumference; and
a concealment element circumscribing the package at the package circumference and being repositionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system is substantially bereft of product-identifying graphics, wherein the concealment element circumscribes the package in the first and second positions and at all intermediate positions while being repositioned between the first and second positions, wherein the concealment element is a skirt foldably affixed to the package at the package circumference to form a package circumference fold, and wherein the skirt is positionable by inversion around the package at the package circumference fold.
2. The system of claim 1 , wherein the skirt includes a handle.
3. The system of claim 1 , wherein the package circumference is vertical.
4. The system of claim 1 , wherein the package circumference is horizontal.
5. The system of claim 1 , wherein the packaging system exhibits a nondescript aesthetic surface configuration in the second position.
6. The system of claim 5 , wherein the package includes a nondescript aesthetic surface configuration that generally conforms to that of the second position.
7. The system of claim 1 , wherein the packaging system exhibits decoy product-identifying graphics in the second position.
8. The system of claim 1 , further comprising necessary purchasing indicia provided on one of the package and the concealment element at a location such that the purchasing indicia is visible when the concealment element is in the second position.