System and method of filtered presentation of broadcast messages by mobile devices

1. A mobile electronic device, comprising:

a radio receiver to receive a plurality of messages broadcast in a television spectrum band, wherein each of the plurality of messages comprises content and a plurality of selection criteria, wherein the plurality of selection criteria comprises a plurality of age, gender, language, socioeconomic status, and buying habits;

an application that, when executed on the mobile electronic device,

selects at least one message from the plurality of messages broadcast in the television spectrum band for presentation on the mobile electronic device based on the corresponding plurality of selection criteria included in the at least one message, and at least one of a location of the mobile electronic device, a history based user profile associated with the mobile electronic device, and a selection criteria input into the mobile electronic device;

stores at least some of the plurality of messages broadcast in the television spectrum band on the mobile electronic device for a predetermined time duration in response to a determination that the plurality of selection criteria do not apply to the at least some of the plurality of messages,

re-evaluates the at least some of the plurality of messages against the plurality of selection criteria within the predetermined time duration,

in response to the re-evaluation resulting in the plurality of selection criteria applying to one of the at least some of the plurality of messages, presents the one of the at least some messages, and

in response to the reevaluation resulting in the plurality of selection criteria not applying to any of the at least some of the plurality of messages and the predetermined time duration lapsing, deletes the at least some of the plurality of messages; and

an output device to present the content in the at least one message.

2. The mobile electronic device of claim 1 , wherein the at least one message is broadcast in a mobile digital television spectrum band.

3. The mobile electronic device of claim 1 , further including a radio transceiver to communicate bi-directionally with a radio access network, wherein the mobile electronic device receives history based user profile information via the radio transceiver, wherein the application selects the at least one message for presentation based on the information.

4. The mobile electronic device of claim 1 , wherein the mobile electronic device is one of a mobile phone, a personal digital assistant, a laptop computer, a tablet computer, a portable navigation system, and a personal digital television.

5. A mobile electronic device, comprising:

a radio receiver to receive messages broadcast uni-directionally in a high definition television channel, wherein each of the messages comprises content and a plurality of selection criteria, wherein the plurality of selection criteria comprises a plurality of age, gender, language, socioeconomic status, and buying habits;

a radio transceiver to communicate bi-directionally with a radio access network and to receive each of the messages comprising the plurality of selection criteria broadcast uni-directionally in the high definition television channel, and

an application that, when executed by the mobile electronic device,

selects at least one of the messages broadcast uni-directionally in the high definition television channel for presentation on the mobile electronic device based on at least the corresponding plurality of selection criteria included in the at least one message received via the radio transceiver and a user profile associated with the mobile electronic device, wherein the corresponding plurality of selection criteria are determined by an application server in a wireless communication service provider network, and wherein the user profile comprises at least one of demographic information or past history of purchases;

stores at least some of the messages broadcast uni-directionally in a high definition television channel on the mobile electronic device for a predetermined time duration in response to a determination that the plurality of selection criteria do not apply to the at least some of the messages,

re-evaluates the at least some of the messages against the plurality of selection criteria within the predetermined time duration,

in response to the re-evaluation resulting in the plurality of selection criteria applying to one of the at least some of the messages, presents the one of the at least some messages, and

in response to the reevaluation resulting in the plurality of selection criteria not applying to any of the at least some of the messages and the predetermined time duration lapsing, deletes the at least some of the messages.

6. The mobile electronic device of claim 5 , wherein the messages are broadcast in an unused portion of the high definition television channel.

7. The mobile electronic device of claim 5 , wherein the user profile is built based on a history of messages received from the mobile electronic device by the wireless communication service provider network.

8. The mobile electronic device of claim 5 , wherein the content in the at least one message comprises an advertisement.

9. The mobile electronic device of claim 8 , wherein the content in the least one message further comprises an electronic coupon.

10. The mobile electronic device of claim 5 , wherein the application further selects at least one of the messages for presentation based on a location of the mobile electronic device, wherein the mobile electronic device determines its own location based on at least one of global positioning system information and cell sector information.

11. A method of content distribution, comprising:

receiving, by a first mobile device and a second mobile device, a plurality of content messages, wherein the content messages are wirelessly broadcast uni-directionally in a television channel, and wherein each of the content messages comprise content and a plurality of selection criteria, wherein the plurality of selection criteria comprises a plurality of age, gender, language, socioeconomic status, and buying habits;

selecting, by the first mobile device, a first content message of the content messages wirelessly broadcast uni-directionally in the television channel based on the plurality of selection criteria in the first content message and at least one of a location of a first mobile electronic device, a history based user profile associated with the first mobile electronic device, and a selection criteria input into the first mobile electronic device;

selecting, by the second mobile device, a second content message of the content messages wirelessly broadcast uni-directionally in the television channel based on the plurality of selection criteria in the second content message and at least one of a location of a second mobile electronic device, a history based user profile associated with the second mobile electronic device, and a selection criteria input into the second mobile electronic device;

presenting, by the first mobile device, the content in the first content message on the first mobile electronic device;

presenting, by the second mobile device, the content in the second content message on the second mobile electronic device;

storing, by the first mobile device, at least some of the plurality of content messages wirelessly broadcast uni-directionally in the television channel for a predetermined time duration in response to a determination that the plurality of selection criteria do not apply to the at least some of the plurality of content messages,

re-evaluating, by the first mobile device, the at least some of the plurality of content messages against the plurality of selection criteria within the predetermined time duration;

in response to the re-evaluation resulting in the plurality of selection criteria applying to one of the at least some of the plurality of content messages, presenting, by the first mobile device, the one of the at least some messages,

in response to the reevaluation resulting in the plurality of selection criteria not applying to any of the at least some of the plurality of content messages and the predetermined time duration lapsing, deleting, by the first mobile device, the at least some of the plurality of content messages; and

sending a report about presenting the first and second content messages to a wireless communication service provider computer system.

12. The method of content distribution of claim 11 , wherein the report comprises at least one of an identification of the selected content message presented on at least one of the first or second mobile electronic devices, the time the selected content message was presented on the first or second mobile electronic devices, where the first or second mobile electronic devices were located when the selected content message was presented on the mobile electronic device, and an identification of a user profile characteristic associated with selecting the selected content message for presentation on the first or second mobile electronic device.

13. The method of content distribution of claim 11 , wherein the first and second mobile electronic devices are one of a mobile phone, a personal digital assistant, a laptop computer, a tablet computer, a portable navigation system, and a personal digital television.

14. The method of content distribution of claim 11 , further including:

a wireless communication service provider calculating a bill for presenting the selected content message on the first or second mobile electronic devices; and

the wireless communication service provider sending the bill to an advertiser.

15. The method of content distribution of claim 11 , wherein the content in each of the plurality of content messages comprises at least one of an advertisement and a public service announcement.

16. The method of content distribution of claim 11 , wherein presenting the selected content message on the first or second mobile electronic devices comprises at least one of displaying video on a display screen of the first or second mobile electronic devices, displaying text on the display screen of the first or second mobile electronic devices, and playing audio on a speaker of the first or second mobile electronic devices.

17. The method of content distribution of claim 11 , wherein the plurality of content messages is wirelessly broadcast uni-directionally in a high definition television channel.

18. The method of content distribution of claim 1 , wherein the plurality of selection criteria is in a header portion of the at least one message.