Methods and system of filtering irrelevant items from search and match operations using emotional codes

1. A method of filtering irrelevant items from a search operation using machine-readable emotional codes between a search entity and a plurality of database entities, wherein the search entity has an emotional code associated therewith, said method comprising the steps of:

(a) capturing emotional preferences from a plurality of users, said emotional preferences captured when each user selects at least one multimedia object from a plurality of multimedia objects, wherein each multimedia object represents an entity;

(b) generating emotional codes from said emotional preferences captured from said plurality of users;

(c) assigning at least one of said emotional codes to each of said database entities;

(d) obtaining said search entity from an operator who conducts said search operation on a first computer;

(e) using said emotional code associated with the search entity to define a peripheral region;

(f) connecting to a database on a second computer that comprises said plurality of database entities;

(g) retrieving a plurality of matched database entities, each of said matched database entities having an emotional code falling within said peripheral region; and

(h) presenting said plurality of matched database entities to said operator.

2. The method according to claim 1 wherein said first computer and said second computer are the same computer.

3. The method according to claim 1 , wherein said search entity emotional code is associated with a cluster comprising a cluster mean and a cluster variance, and said peripheral region is centered at said cluster mean and having a radius of said cluster variance multiplied by a proportional constant.

4. The method according to claim 3 , wherein said radius of said peripheral region is user-selectable by moving a cursor on a display screen of said first computer along a sliding bar between a first end and an opposed second end on said screen, wherein said first end of said sliding bar means a larger radius that corresponds to a larger peripheral region, while said second end of said sliding bar means a smaller radius that corresponds to a smaller peripheral region.

5. The method according to claim 1 , wherein said search entity emotional code is stored at said first computer system in the form of a cookie file that can be accessed by a web browser.

6. The method according to claim 5 , wherein said search entity has an authority to enable or not enable said cookie file to be accessible.

7. The method according to claim 1 , wherein said emotional code comprises a plurality of emotional code segments, each said emotional code segment corresponding to a unique domain, said method further comprising the steps of:

identifying at least one domain that is relevant to said search operation; and

checking if said emotional code segment in said at least one domain is present in said search entity emotional code;

wherein if at least one said emotional code segment in said at least one domain is checked to be absent, an emotional code segment is assigned to said corresponding domain of said search entity according to said search entity's category.

8. The method according to claim 7 , wherein said emotional code segment assigned to said corresponding domain of said search entity is the most popular emotional code segment in said search entity's category.

9. The method according to claim 1 , wherein said search entity and each said database entity is a consumer, a product or a service.

10. A method of filtering irrelevant items from a match operation using machine-readable emotional codes between a match entity and a plurality of database entities, wherein the match entity has an emotional code associated therewith, said method comprising the steps of:

(a) capturing emotional preferences from a plurality of users, said emotional preferences captured when each user selects at least one multimedia object from a plurality of multimedia objects, wherein each multimedia object represents an entity;

(b) generating emotional codes from said emotional preferences captured from said plurality of users;

(c) assigning at least one of said emotional codes to each of said database entities;

(d) obtaining said match entity from an operator who conducts said match operation on a first computer;

(e) connecting to a database on a second computer that comprises said plurality of database entities;

(f) retrieving a plurality of matched database entities, each said matched database entity having an emotional code identical to the emotional code associated with the match entity; and

(g) presenting said plurality of matched database entities to said operator.

11. The method according to claim 10 , wherein said match entity emotional code is stored at said match entity's system in the form of a cookie file that can be accessed by a web browser.

12. The method according to claim 11 , wherein said match entity has an authority to enable or not enable said cookie file to be accessible.

13. The method according to claim 10 , wherein said emotional code comprises a plurality of emotional code segments, each said emotional code segment corresponding to a unique domain, said method further comprising the steps of:

identifying at least one domain that is relevant to said match operation; and

checking if said emotional code segment in said at least one domain is present in said match entity emotional code;

wherein if at least one said emotional code segment in said at least one domain is checked to be absent, an emotional code segment is assigned to said corresponding domain of said match entity according to said match entity's category.

14. The method according to claim 13 , wherein said emotional code segment assigned to said corresponding domain of said match entity is a most popular emotional code segment in said match entity's category.

15. The method according to claim 10 , wherein said match entity and each said database entity is a consumer, a product or a service.

16. A system for filtering irrelevant items using machine-readable emotional codes from a plurality of database entities, comprising:

(a) a profiling server configured to capture emotional preferences from a plurality of users, said emotional preferences captured when each user selects at least one multimedia object from a plurality of multimedia objects, wherein each multimedia object represents an entity; and generate said emotional codes from said emotional preferences captured from said plurality of users;

(b) a first computer, said first computer comprising a display; and

(c) a second computer, said second computer comprising a database, said database comprising a plurality of database entities, each of said database entities being associated with at least one of said emotional codes;

wherein an operator defines a search entity to be compared against said plurality of database entities in said second computer, said comparison done in a third computer, said comparison compares an emotional code of said search entity and said plurality of database entities and presents the database entities having an emotional code that lies within a peripheral region of the emotional code of said search entity to said operator on said first computer.

17. The system according to claim 16 , wherein a size of said peripheral region is selectable by said operator by moving a cursor along a sliding bar on said display of said first computer, a first end of said sliding bar corresponds to a larger peripheral region and an opposed end of said sliding bar corresponds to a smaller peripheral region.

18. The system according to claim 16 , wherein said database entities and said search entity is a user, a product or a service.

19. The system according to claim 16 , wherein said first computer and said third computer are the same computer.

20. The system according to claim 16 , wherein said display further comprises a text box for entering textual criteria for said filtering system.