Product display highlighter

1. A product display highlighter for holding and displaying products in combination with and connection to a larger display, the larger display having a plurality of product display shelves, each product display shelf having a shelf bottom, a rear shelf wall which extends from the shelf bottom, and a shelf front which extends from the shelf bottom and which is spaced form the rear shelf wall,

the product display highlighter and larger display combination comprising:

a product carrier having a front wall, a bottom, and a rear wall; opposing pairs of horizontally disposed brackets on the rear wall, each pair of horizontally disposed brackets forming a channel;

a mounting bracket for mounting the display highlighter to the larger display, the mounting bracket having a flange and an arm which extends from the flange, the flange configured to fit in a channel formed by a pair of horizontally disposed brackets on the rear wall of the product carrier of the display highlighter, and the arm of the mounting bracket oriented perpendicular to the flange and configured to fit with a shelf of the larger display and between and perpendicular to the shelf front and the rear shelf wall of the shelf of the larger display, and parallel ribs on each side of the arm;

a clip positioned vertically above the shelf, the clip having a planar segment which is generally parallel to the shelf front and to the rear shelf wall of the larger display, and an angled section which is secured to an adjacent shelf of the larger display, the planar segment of the clip bisected by a gap dimensioned to receive the arm of the mounting bracket, the arm of the mounting bracket positioned and engaged with the clip in the gap of the clip with the parallel ribs of the arm overlapping the clip proximate to the gap.

2. The product display highlighter and larger display combination of claim 1 wherein the flange of the mounting bracket is non-parallel with the arm of the mounting bracket, whereby the product carrier of the display highlighter is held by the mounting bracket at a non-parallel angle relative to the arm of the mounting bracket and at a non-parallel angle relative to the shelf with which the mounting bracket is engaged.

3. The product display highlighter and larger display combination of claim 1 wherein the arm of the mounting bracket has an arcuate profile with a projection which contacts the shelf front, and an elbow which contacts a top edge of the shelf front.

4. The product display highlighter and larger display combination of claim 3 wherein the clip has a projection which contacts the rear shelf wall and which applies pressure to the channels of the arm of the mounting bracket and to the projection of the arm of the mounting bracket for secure engagement of the clip and the arm with the shelf.

5. The product display highlighter and larger display combination of claim 1 wherein the product carrier has eight opposing pairs of horizontally disposed brackets on the rear wall and two mounting brackets each engaged with one of the eight opposing pairs of horizontally disposed brackets.

6. The product display highlighter and larger display combination of claim 1 wherein the product carrier has a generally curvilinear front wall and a generally curvilinear rear wall.

7. The product display highlighter and larger display combination of claim 6 wherein the flange of the mounting bracket is curvilinear and parallel to the rear wall of the product carrier when engaged with the product carrier.

8. The product display highlighter and larger display combination of claim 1 further comprising flared ends of the parallel fibs of the mounting arm.

9. The product display highlighter and larger display combination of claim 1 wherein the front wall of the product carrier is approximately one half in height dimension of a height dimension of the rear wall.

10. The product display highlighter and larger display combination of claim 1 wherein the flange of the mounting bracket further comprises a tab which projects from the flange and which contacts a front surface of the shelf front.

11. The product display highlighter and larger display combination of claim 1 wherein the mounting bracket has only three points of contact with the shelf front, including the tab of the flange on the front surface of the shelf front, an elbow which contacts a point on the top edge of the shelf front, and a projection at a lower distal end of the mounting arm which contacts an interior surface of the shelf front.

12. A product display highlighter for holding and displaying products by connection to a larger display, the larger display having a plurality of product display shelves, each product display shelf having a shelf bottom, a rear shelf wall which extends from the shelf bottom, and a shelf front which extends from the shelf bottom and which is spaced form the rear shelf wall,

the product display highlighter comprising:

a product carrier having a front wall, a bottom, and a rear wall; opposing pairs of horizontally disposed brackets on the rear wall, each pair of horizontally disposed brackets forming a channel;

a mounting bracket for mounting the display highlighter to the larger display, the mounting bracket having a flange and an arm which extends from the flange, the flange configured to fit in a channel formed by a pair of horizontally disposed brackets on the rear wall of the product carrier of the display highlighter, and the arm of the mounting bracket oriented perpendicular to the flange and configured to fit with a shelf of the larger display and between and perpendicular to the shelf front and the rear shelf wall of the shelf of the larger display, and parallel ribs on each side of the arm;

a clip positioned vertically above the shelf, the clip having a planar segment which is generally parallel to the shelf front and to the rear shelf wall, and an angled section which is secured to an adjacent shelf of the larger display, the planar segment of the clip bisected by a gap dimensioned to receive the arm of the mounting bracket, the arm of the mounting bracket positioned and engaged with the clip in the gap of the clip with the parallel ribs of the arm overlapping the clip proximate to the gap.

13. The display highlighter of claim 12 wherein the flange of the mounting bracket is non-parallel with the arm of the mounting bracket, whereby the product carrier of the display highlighter is held by the mounting bracket at a non-parallel angle relative to the arm of the mounting bracket.

14. The display highlighter of claim 12 wherein the arm of the mounting bracket has an arcuate profile with a projection which contacts the shelf front and an elbow which contacts a top edge of the shelf front.

15. The display highlighter of claim 14 wherein the clip has a projection which contacts the rear shelf wall and which applies pressure to the channels of the arm of the mounting bracket and to the projection of the arm of the mounting bracket for secure engagement of the clip and the arm with the shelf.

16. The display highlighter of claim 15 wherein the mounting bracket has only three points of contact with the shelf front, including the tab of the flange on the front surface of the shelf front, an elbow which contacts a point on the top edge of the shelf front, and a projection at a lower distal end of the mounting arm which contacts an interior surface of the shelf front.

17. The display highlighter of claim 12 wherein the product carrier has eight opposing pairs of horizontally disposed brackets on the rear wall and two mounting brackets each engaged with one of the eight opposing pairs of horizontally disposed brackets.

18. The display highlighter of claim 12 wherein the product carrier has a generally curvilinear front wall and a generally curvilinear rear wall.

19. The display highlighter of claim 18 wherein the flange of the mounting bracket is curvilinear and parallel to the rear wall of the product carrier when engaged with the product carrier.

20. The display highlighter of claim 12 further comprising flared ends of the parallel ribs of the mounting arm.

21. The display highlighter of claim 12 wherein the front wall of the product carrier is approximately one half in height dimension of a height dimension of the rear wall.

22. The display highlighter of claim 12 wherein the flange of the mounting bracket further comprises a tab which projects from the flange and which contacts a front surface of the shelf front.

23. A display highlighter for holding and displaying products in combination with and connection to a larger display having a plurality of product display shelves with each product display shelf having a shelf bottom, a rear shelf wall which extends from the shelf bottom, and a shelf front which extends from the shelf bottom and which is spaced form the rear shelf wall, and wherein the front wall of the product carrier is approximately one half in height dimension of a height dimension of the rear wall;

the display highlighter comprising:

a product carrier having a curvilinear front wall, a bottom, and a curvilinear rear wall; opposing pairs of horizontally disposed brackets on the rear wall, each pair of horizontally disposed brackets forming a channel;

a mounting bracket for mounting the display highlighter to the larger display, the mounting bracket having a flange and an arm which extends from the flange, the flange configured to fit in a channel formed by a pair of horizontally disposed brackets on the rear wall of the product carrier of the display highlighter, wherein the flange of the mounting bracket is curvilinear and parallel to the rear wall of the product carrier when engaged with the product carrier, and the flange of the mounting bracket further comprises a tab which projects from the flange and which contacts a front surface of the shelf front, and the arm of the mounting bracket oriented perpendicular to the flange and configured to fit with a shelf of the larger display and between and perpendicular to the shelf front and the rear shelf wall of the shelf of the larger display, and parallel ribs on each side of the arm; wherein the arm of the mounting bracket has an arcuate profile with a projection which contacts the shelf front, and an elbow which contacts a top edge of the shelf front, and wherein the flange of the mounting bracket is non-parallel with the arm of the mounting bracket, whereby the product carrier of the display highlighter is held by the mounting bracket at a non-parallel angle relative to the arm of the mounting bracket and at a non-parallel angle relative to the shelf with which the mounting bracket is engaged;

a clip positioned vertically above the shelf, the clip having a planar segment which is generally parallel to the shelf front and to the rear shelf wall of the larger display, and an angled section which is secured to an adjacent shelf of the larger display, the planar segment of the clip bisected by a gap dimensioned to receive the arm of the mounting bracket, the arm of the mounting bracket positioned and engaged with the clip in the gap of the clip with the parallel ribs of the arm overlapping the clip proximate to the gap, and wherein the clip has a projection which contacts the rear shelf wall and which applies pressure to the channels of the arm of the mounting bracket and to the projection of the arm of the mounting bracket for secure engagement of the clip and the arm with the shelf; and whereby the mounting bracket has only three points of contact with the shelf front, including the tab of the flange on the front surface of the shelf front, an elbow which contacts a point on the top edge of the shelf front, and a projection at a lower distal end of the mounting arm which contacts an interior surface of the shelf front.