LED lamp assembly

1. An LED lamp assembly comprising:

a planar circuit board having a substantially greater length and width than thickness, and having a first major side and a second major side, and the circuit board having a tongue end;

at least one LED mounted on a major side of the circuit board;

a sliding electrical contact extending on the tongue end;

electrical circuitry supported on the circuit board and coupling the at least one LED to the sliding electrical contact;

a first heat sink having a planar face sized and shaped to substantially span and fit, side by side, to a major side of the circuit board, the first heat sink including recesses or openings of sufficient size and shape to mechanically accommodate any adjacent electrical components formed on the circuit board, and including at least one recess receiving the at least one LED and permitting the transmission of light from the at least one LED to the exterior of the lamp assembly, the planar face of the first heat sink being mechanically positioned to be in close thermal contact with a major side of the circuit board;

the circuit board and the first heat sink forming an axially extending body having substantially greater length and width than thickness; and

the tongue end and the sliding electrical contact extending beyond the periphery of the first heat sink to be exposed for electrical connection.

2. The LED lamp assembly in claim 1 , further including a similar second heat sink mechanically coupled to the second major side of the circuit board, the first heat sink and second heat sink capturing the circuit board intermediate the first heat sink and the second heat sink.

3. The LED lamp assembly in claim 2 , wherein the first heat sink and the second heat sink are mechanically coupled one to the other to press against the intermediate circuit board.

4. The LED lamp assembly in claim 3 , wherein first heat sink and the second heat sink are riveted one to the other to press against the intermediate circuit board.

5. The LED lamp assembly in claim 1 , wherein the sliding electrical contact comprises a metal pad coupled to the tongue end of the circuit board and is openly exposed for extension into a socket cavity.

6. The LED lamp assembly in claim 1 , wherein the first heat sink is formed with a base portion, the base portion having a latching feature for mating with a socket for the lamp assembly.

7. The LED lamp assembly in claim 1 , wherein the first heat sink is formed with a wall defining a recess to receive the at least one LED, and the wall is formed to reflect light from the at least one LED in a preferred fashion.

8. The LED lamp assembly in claim 1 , wherein a first electrically insulating layer is positioned intermediate the circuit board and the first heat sink.

9. An LED lamp assembly comprising:

a planar circuit board having substantially greater length and width than thickness, and having a first major side and a second major side, and the circuit board having a tongue end;

at least one LED mounted on the circuit board;

an sliding electrical contact extending on the tongue end; the sliding electrical contact comprising lugs electrically coupled to the circuit board;

electrical circuitry and components supported on the circuit board and coupling the at least one LED to the sliding electrical contact;

a first heat sink having substantially greater length and width than thickness, and having a planar face, the first heat sink including recesses or openings sufficient to mechanically accommodate any corresponding electrical components formed on the circuit board, and including at least one recess receiving the at least one LED permitting the transmission of light from at least one LED to the exterior of the lamp assembly, the planar face of the first heat sink being mechanically positioned to be in close thermal contact with a major side of the circuit board; the circuit board and the first heat sink forming an axially extending body having substantially greater length and width than thickness;

a similar second heat sink mechanically coupled to the second major side of the circuit board, the first and second heat sinks capturing the circuit board intermediate the first heat sink and the second heat sink;

the first heat sink and the second heat sink mechanically coupled one to the other to press against the intermediate circuit board, the first heat sink and the second heat sink are riveted one to the other to press against the intermediate circuit board; wherein the sliding electrical contacts extend beyond the respective peripheries of the first heat sink and the second heat sink, exposed for electrical connection; and

the tongue end and the sliding electrical contact extending beyond the peripheries of the first heat sink and the second heat sink to be exposed for electrical connection.

10. The LED lamp assembly in claim 9 , wherein the first heat sink and the second heat sink are each formed with respective base portions, the base portions each having a latching feature for mating with a socket for the lamp assembly.

11. The LED lamp assembly in claim 9 , wherein the first heat sink and the second heat sink are each formed from metal, and are integrally formed with respective metal base portions, the base portions each having a latching feature for mating with a socket for the lamp assembly.

12. The LED lamp assembly in claim 9 , wherein the first heat sink is formed with a wall defining a recess to receive the at least one LED, and the wall is formed to reflect light from the at least one LED in a preferred fashion.

13. The LED lamp assembly in claim 9 , wherein a first electrically insulating layer is positioned intermediate the circuit board and the first heat sink, and wherein a second electrically insulating layer is positioned intermediate the circuit board and the second heat sink.