3-methylbenzyl-isobutyrate

1. An odoriferous substance mixture, comprising organoleptically active quantities of 3-methylbenzyl isobutyrate and at least one further odoriferous substance, wherein said at least one further odoriferous substance imparts a lily of the valley odour and said substance is selected from the group consisting of:

hydroxycitronellal; methoxycitronellal; cyclamen aldehyde; 1-(4-isopropylcyclohexyl) ethanol; 4-tert.-butyl-α-methyl dihydrocinnamaldehyde; cis-hexahydrocuminyl alcohol; 3-[4-(1,1-dimethylethyl)phenyl]propanal; 2,2-dimethyl-3-(3-methylphenyl)propanol; 3-methyl-3-(3-methylbenzyl-butan-2-0l; 2-isobutyl-4-methyltetrahydro-2H-pyran-4-ol; 2-methyl-3-(3,4-methylenedioxyphenyl)propanal; 4-(4-hydroxy-4-methylpentyl)-3-cyclohexene carbaldehyde; 4-(octahydro-4,7-methano-5H-inden-5-ylidene-butanal; vernaldehyde; 4-(4-methyl-3-penten-1-yl)-3-cyclohexene carbaldehyde; octahydro-5-(4-methoxybutylidene)-4,7-methano-1H-indene; 2,6-dimethyl-2-heptanol; 1-ethyl-1-methyl-3-phenylpropanol; profarnesol; dihydrofarnesol; farnesol; hydroxycitronellal dimethyl acetal; tetrahydrolinalool; ethyl linalool; and hexyl benzoate.

2. An odoriferous substance mixture according to claim 1 , wherein said further odoriferous substance is 2,2-dimethyl-3-(3-methylphenyl)propanol.

3. An odoriferous substance mixture according to claim 1 , wherein the ratio by weight of 3-methylbenzyl isobutyrate to said further odoriferous substance is in the range from 1:1000 to 1:5.

4. An odoriferous substance mixture according to claim 1 , comprising 3-methylbenzyl isobutyrate in a concentration of 0.5-20 wt. %, relative to the total weight of the mixture.

5. A product, comprising (a) a carrier or a substrate and (b) an organoleptically active quantity of an odoriferous substance mixture according to claim 1 in direct contact with the carrier or the substrate.

6. A method of imparting, enhancing or modifying an odour in a product, wherein said product is brought into contact or combined with 3-methylbenzyl isobutyrate.

7. A method of imparting a green fruity head note to an odoriferous substance mixture, whereby the odoriferous substance mixture is brought into contact with 3-methylbenzyl isobutyrate.

8. A method of imparting a green fruity head note to an odoriferous substance mixture according to claim 7 , wherein the substance mixture is further brought into contact with an odoriferous substance that imparts a lily of the valley odour.