Mobile device marketing and advertising platforms, methods, and systems
View Patent ↗A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.
1. A method for reserving a transaction comprising the steps of:
planning an interactive campaign using a computer-based mobile marketing campaign platform, comprising the steps of:
defining a budget and objectives each objective including at least one performance metric; and
designing the interactive campaign utilizing a plurality of templates or custom campaign activities;
executing the interactive campaign using the computer-based mobile marketing campaign platform comprising the steps of:
designing an executable interactive campaign from the interactive campaign design made from the templates or custom campaign activities using a computer-based wizard that is part of the computer-based mobile marketing platform; and
executing the interactive campaign over a plurality of different mobile communication channels selected from the group consisting of a wireless application protocol site, a mobile application received message, a message with a reference to content, a mobile website, a SMS message, a MMS message, a mobile advertising banner, and an e-mail using the computer-based mobile marketing campaign platform;
offering a transaction over one of the mobile communication channels using the computer-based mobile marketing campaign platform;
receiving a response to the offer of the transaction by way of the one mobile communication channel;
generating a scanable identifier as a confirmation of receiving the response to the offer; and
wirelessly transmitting the scanable identifier over the mobile communication device link for processing by a decoding device as proof of confirmation.
2. The method of claim 1 wherein the offered transaction is the sale of a product or service.
3. The method of claim 1 wherein the offered transaction is the sale of tickets to an event.
4. The method of claim 1 wherein the response to the offered transaction is the purchase of a product or service.
5. The method of claim 1 wherein the response to the offered transaction is the reservation of the ability to purchase of a product or service.
6. The method of claim 1 wherein the response to the offered transaction is the purchase of tickets to an event.
7. The method of claim 1 wherein the scanable identifier is a 2-D barcode.
8. The method of claim 1 further comprising the step of pre-registering for notice of the transaction.
9. An apparatus for reserving a transaction over a mobile device link comprising:
a mobile marketing platform comprising:
a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory;
a mobile service manager comprising an application server that includes a set of subroutines that exchange messages using a plurality of different mobile communication channels between the computer and mobile devices;
a planning module comprising:
a definition module for setting budget and objectives, each objective having at least one performance metric; and
a design module for designing an interactive campaign utilizing a plurality of templates or custom campaign activities;
a transmitter for offering a transaction over a communication link;
a barcode generator for generating a barcode as a confirmation of receiving the response to the offer;
an execution module comprising
design tools for designing an executable interactive campaign;
operating tools for causing the executable interactive campaign to execute over a plurality of different mobile communication channels selected from the group consisting of a wireless application protocol site, a mobile application received message, a message with a reference to content, a mobile website, a SMS message, a MMS message, a mobile advertising banner, and an e-mail, wherein the executable interactive campaign comprises a plurality of activities and at least one objective, each objective including at least one performance metric; and
a graphic user interface that links both to the transmitter and to the execution module that enables creating the interactive campaign; wherein the transmitter transmits the barcode using a wireless protocol and decoding of the barcode serves as proof of confirmation.
10. The apparatus of claim 9 wherein the barcode is a 2-D barcode.
11. The apparatus of claim 9 further comprising a mobile device having a mobile device transmitter for responding to the offer of the transaction.
12. The apparatus of claim 9 wherein the bar code is transmitted as part of a SMS message.
13. The apparatus of claim 9 wherein the mobile marketing platform is linked to an electronic marketplace, wherein the mobile marketing platform is configured to allow targeted audiences of a mobile advertising campaign to interact with the electronic marketplace.
14. A method for reserving a product for future purchase, the method comprising
generating an interactive campaign using a computer-based mobile marketing campaign platform, comprising the steps of:
defining a budget and objectives each objective including at least one performance metric; and
designing the interactive campaign utilizing a plurality of templates or custom campaign activities;
executing the interactive campaign using the computer-based mobile marketing campaign platform comprising the steps of:
designing an executable interactive campaign from the interactive campaign design made from the templates or custom campaign activities using a computer-based wizard that is part of the computer-based mobile marketing platform; and
executing the interactive campaign over a plurality of different mobile communication channels selected from the group consisting of a wireless application protocol site, a mobile application received message, a message with a reference to content, a mobile website, a SMS message, a MMS message, a mobile advertising banner, and an e-mail using the computer-based mobile marketing campaign platform;
advertising a product using the interactive campaign generated using a computer-based mobile marketing platform, wherein the interactive campaign comprises a plurality of activities and at least one objective, each objective including at least one performance metric;
transmitting a request for a reservation for the product to a mobile inventory reservation system using a mobile-originated message generated using the mobile marketing platform;
requesting the reservation from an inventory system for a user profile and the product;
generating a reservation identifier using the inventory system;
combining the reservation identifier and user profile information to create a mobile-terminated message; and
transmitting the mobile-terminated message to the consumer using the computer-based mobile marketing platform, the mobile-terminated message formatted such that it can be processed using an optical reader.
15. The method of claim 14 wherein the Bluetooth wireless technology is used to perform the transmission steps.
16. The method of claim 14 wherein the mobile-terminated message is encrypted.
17. The method of claim 16 further comprising the step of performing a request for verification for the encrypted message to the mobile inventory reservation system with additional user profile information.
18. The method of claim 14 further comprising the step of returning an indication that the product has been successfully reserved.