DELIVERY PARTICLE

1 . A benefit agent delivery composition comprising, based on total benefit agent delivery weight:

a.) from about 2% to about 97% of an encapsulated benefit agent comprising a sufficient amount of benefit agent to provide, based on total benefit delivery composition weight, from about 1% to about 85% benefit agent;

b.) from about 1% to about 50% of a plasticizer;

c.) from about 1% to about 50% of a binder; and

d.) optionally, from about 1% to about 50% of a dusting agent.

2 . The benefit agent delivery composition of claim 1 , wherein said encapsulated benefit agent comprises, a benefit agent selected from the group consisting of perfumes; brighteners; insect repellants; silicones; waxes; flavors; vitamins; fabric softening agents; skin care agents including paraffins; enzymes; anti-bacterial agents; bleaches; and mixtures thereof.

3 . The benefit agent delivery composition of claim 1 , wherein said plasticizer comprises a material selected from the group consisting of water; alcohols; glycols; fatty acids; petroleum derivatives; vegetable oils; and mixtures thereof.

4 . The benefit agent delivery composition of claim 1 , wherein said binder comprises a material selected from the group consisting of celluloses and derivatives thereof; alginate and derivatives thereof; starches; polyvinyl alcohols; polyethylene oxide; polyvinylpyrolidone; polysaccharides; polyacrylates; waxes; polyethylene glycols having a weight average molecular weight of greater than 4000 Da; alcohol ethoxylates; surfactants and mixtures thereof.

5 . The benefit agent delivery composition of claim 1 , wherein said dusting agent comprises a material selected from the group consisting of silicas; zeolites; amorphous aluminosilicates; clays; starches; celluloses; water soluble salts; polysaccharides; and mixtures thereof.

6 . The benefit agent delivery composition of claim 1 , wherein said encapsulated benefit agent comprises a perfume microcapsule, a binder and mixtures thereof.

7 . The benefit agent delivery composition of claim 6 , wherein said perfume microcapsule comprises a shell, said shell comprising cross-linked melamine formaldehyde.

8 . The benefit agent delivery composition of claim 1 , wherein:

a.) said encapsulated benefit agent comprises a perfume microcapsule, said perfume microcapsule comprising a shell, said shell comprising cross-linked melamine formaldehyde;

b.) said plasticizer comprising water;

c.) said binder is selected from the group consisting of CMC, and derivatives thereof;

alginate and derivatives thereof; starches; polyvinyl alcohols; polyethylene oxide;

polyvinylpyrolidone; chitosan and/or natural gums; cross-linked polyacrylates; waxes;

polyethylene glycols having a weight average molecular weight of from about 4000 Da to about 15,000 Da; alcohol ethoxylates; surfactants and mixtures thereof; and

d.) said dusting agent is selected from the group consisting of silicas; zeolites; amorphous aluminosilicates; clays; starches; celluloses; sodium chloride; sodium sulphate;

magnesium sulphate; sodium carbonate; sugars; and mixtures thereof.

9 . The benefit agent delivery composition of claim 1 said benefit agent delivery composition being an agglomerate, extrudate or particulate.

10 . The benefit agent delivery composition of claim 1 said benefit agent delivery composition being an agglomerate, extrudate or particulate, said agglomerate, extrudate or particulate having a characteristic dimension of about 100 microns to about 3000 microns wherein for said agglomerates and particulates said characteristic dimension is the median particle size of said agglomerates and particulates and the characteristic dimension of said extrudates is the mean diameter of said extrudates.

11 . A consumer product comprising the benefit agent delivery composition of claim 1 and a consumer product adjunct.

12 . The consumer product of claim 11 , wherein said consumer product adjunct is selected from the group consisting of polymers, for example cationic polymers, surfactants, builders, chelating agents, dye transfer inhibiting agents, dispersants, enzymes, and enzyme stabilizers, catalytic materials, bleach activators, polymeric dispersing agents, clay soil removal/anti-redeposition agents, brighteners, suds suppressors, dyes, additional perfume and perfume delivery systems, structure elasticizing agents, fabric softeners, carriers, hydrotropes, processing aids and/or pigments and mixtures thereof.

13 . A consumer product comprising, based on total consumer product weight, from about 0.1% to about 20% of the benefit agent delivery composition of any of claims 1 to 12 .

14 . A composition comprising the benefit agent delivery composition of any of claims 1 to 10 and a material selected from the group consisting of dyes; perfume; optical brighteners; deposition aids; and mixtures thereof.

15 . A method of treating and/or cleaning a situs, said method comprising

a.) optionally washing and/or rinsing said situs;

b.) contacting said situs with a composition according to any of claims 1 to 14; and

c.) optionally washing and/or rinsing said situs.

16 . A situs treated with a composition according to any of claims 1 to 14 .

17 . A process of producing a benefit agent delivery composition, said process comprising:

a.) combining an encapsulate, a plasticizer and a binder to form a mixture;

b.) combining said mixture with said dusting agent to form a material; and

c.) removing a sufficient amount of said plasticizer from said material to yield a product comprising, based on total product weight from about 1% to about 50% plasticizer.