IP Library Patent Application 12389777
Patent Application
App. No. 12/389,777

Characterization of Advertisements into Selectable Subcategories

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Patent No.
US None
App. No.
12/389,777
Abstract

Systems and method of organizing advertisements in a digital home communication terminal are disclosed. One such method includes displaying a plurality of advertisement categories corresponding to products, services, or combinations thereof. The method also includes receiving a user selection of one of the advertisement categories. The method also includes displaying a plurality of subcategories associated with the user selected advertisement category, responsive to the user selection. The method also includes receiving a user selection of one of the subcategories. The method also includes presenting an advertisement matching the selected advertisement category and subcategory.

Claims (24)

1 . A method of organizing advertisements in a digital home communication terminal, the method comprising:

displaying a plurality of advertisement categories corresponding to products, services, or combinations thereof;

receiving a user selection of one of the advertisement categories;

responsive to the user selection, displaying a plurality of subcategories associated with the user selected advertisement category;

receiving a user selection of one of the subcategories;

presenting an advertisement matching the selected advertisement category and subcategory.

2 . The method of claim 1 , wherein the advertisement categories correspond to products, and the subcategory corresponds to a product type, a product source, or a specific product.

3 . The method of claim 1 , further comprising:

preventing the presentation of any advertisement not corresponding to the selected advertisement subcategory and category.

4 . The method of claim 1 , further comprising:

receiving and storing advertisements that do not correspond to the selected advertisement subcategory and category.

5 . The method of claim 1 , further comprising:

receiving and storing only those advertisements that correspond to the selected advertisement subcategory and category.

6 . The method of claim 1 , further comprising:

retrieving the advertisement from local storage.

7 . A method of organizing advertisements in a digital home communication terminal, the method comprising:

displaying a menu of advertisement categories corresponding to products, services, or combinations thereof;

receiving a user selection of one of the advertisement categories;

responsive to the user selection, displaying a succession of menus corresponding to subcategories, each menu associated with the user selected advertisement category and each subcategory further defining the previous subcategory;

receiving a user selection of one of the subcategories from each of the menus;

presenting an advertisement matching the selected advertisement category and all the selected subcategories.

8 . The method of claim 7 , wherein the advertisement categories correspond to products, and the subcategories in the first of the succession of menus correspond to types of products in the selected advertisement category.

9 . The method of claim 8 , wherein the subcategories in a second of the succession of menus correspond to sources of products in the selected subcategory from the first menu.

10 . The method of claim 9 , wherein the subcategories in a third of the succession of menus correspond to specific products in the selected subcategory from the second menu.

Assignments (6)
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENT 7523479 NEEDS TO BE INCLUDED, WAS ACCIDENTALLY MISSED WHEN RECORDING ASSIGNMENT PREVIOUSLY RECORDED ON REEL 049603 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE NEED TO INCLUDE PATENT 7523479 IN THE ASSIGNMENT. WAS ACCIDENTALLY MISSED ON LAST RECORDING. Recorded Jun 9, 2021
From: CISCO TECHNOLOGY, INC.
To: TECH 5 SAS
Reel/Frame 058043/0001 →
CORRECTIVE ASSIGNMENT TO CORRECT REMOVE INCORRECT LISTED PATENT NO. 7400681 PREVIOUSLY RECORDED AT REEL: 032660 FRAME: 0360. ASSIGNOR(S) HEREBY CONFIRMS THE CHANGE OF NAME. Recorded Feb 26, 2015
From: SCIENTIFIC-ATLANTA, INC.
To: SCIENTIFIC-ATLANTA, LLC
Reel/Frame 035110/0760 →
CORRECTIVE ASSIGNMENT TO CORRECT THE INCORRECT PATENT NO. 7400681 PREVIOUSLY RECORDED AT REEL: 032660 FRAME: 0399. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Feb 12, 2015
From: SCIENTIFIC-ATLANTA, LLC
To: CISCO TECHNOLOGY, INC.
Reel/Frame 035001/0214 →
CHANGE OF NAME Recorded Apr 10, 2014
From: SCIENTIFIC-ATLANTA, INC.
To: SCIENTIFIC-ATLANTA, LLC
Reel/Frame 032660/0360 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 10, 2014
From: SCIENTIFIC-ATLANTA, LLC
To: CISCO TECHNOLOGY, INC.
Reel/Frame 032660/0399 →
CHANGE OF NAME Recorded Sep 8, 2009
From: SCIENTIFIC-ATLANTA, INC.
To: SCIENTIFIC-ATLANTA, LLC
Reel/Frame 023201/0201 →