Access node based targeted information insertion
View Patent ↗Advertisements or other types of targeted information are delivered to set-top boxes or other user interface devices of a signal distribution system. In one aspect of the invention, an access node sends a message to the user interface device directing the user interface device to switch from a content stream to a targeted information stream at a specified time. Responsive to the message, the access node receives a request from the user interface device to join a targeted multicast group associated with the targeted information stream. Without requiring receipt of a subsequent request from the user interface device to leave a content multicast group associated with a content stream, the access node causes the user interface device to be dropped from the content multicast group prior to the specified time. The access node then delivers the targeted information stream to the user interface device via the targeted multicast group.
1. A method of providing targeted information to a user interface device in a signal distribution system, the system comprising an access node that is coupled between the user interface device and a server, the method comprising the steps of:
sending a message from the access node to the user interface device directing the user interface device to switch from a content stream to a targeted information stream at a specified time;
storing at least a portion of the targeted information stream received from the server in the access node;
receiving in the access node a request from the user interface device, responsive to the message from the access node, to join a targeted multicast group associated with the targeted information stream;
without requiring receipt in the access node of a request from the user interface device to leave a content multicast group associated with a content stream, the access node causing the user interface device to be dropped from the content multicast group prior to the specified time; and
delivering the targeted information stream from the access node to the user interface device via the targeted multicast group.
2. The method of claim 1 wherein the targeted information stream comprises a targeted advertisement.
3. The method of claim 1 wherein the access node receives a plurality of requests from respective ones of a plurality of user interface devices to join the targeted multicast group associated with the targeted information stream responsive to respective messages sent from the access node to those user interface devices.
4. The method of claim 1 wherein responsive to detection of an insertion cue, the access node sends a message to the server directing the server to commence delivery of the targeted information stream to the access node.
5. The method of claim 4 wherein the insertion cue is detected in the access node.
6. The method of claim 1 wherein the access node causes the user interface device to be dropped from the content multicast group by executing a forced leave request.
7. The method of claim 6 wherein the forced leave request is executed on a per-port basis.
8. The method of claim 1 wherein the access node comprises a service blade coupled to a DSLAM, and further wherein the storing step comprises storing the portion of the targeted information stream in a stream buffer of the service blade.
9. The method of claim 8 wherein the service blade causes the user interface device to be dropped from the content multicast group prior to the specified time by sending a message to the DSLAM directing the DSLAM to execute a forced leave request.
10. The method of claim 9 wherein after sending the message to the DSLAM, the service blade releases the stored portion of the targeted information stream to the DSLAM so as to permit the DSLAM to commence delivery of the targeted information stream via the targeted multicast group.
11. The method of claim 1 wherein delivery of the targeted information stream from the access node to the user interface device via the targeted multicast group is commenced only after the user interface device has been dropped from the content multicast group.
12. A non-transitory computer-readable storage medium having embodied therein executable program code that when executed in an access node of a signal distribution system controls the access node to perform the steps of:
sending a message to a user interface device directing the user interface device to switch from a content stream to a targeted information stream at a specified time;
storing at least a portion of the targeted information stream;
receiving a request from the user interface device, responsive to the message, to join a targeted multicast group associated with the targeted information stream;
without requiring receipt of a request from the user interface device to leave a content multicast group associated with a content stream, causing the user interface device to be dropped from the content multicast group prior to the specified time; and
delivering the targeted information stream to the user interface device via the targeted multicast group.
13. An apparatus for providing targeted information to a user interface device in a signal distribution system, the apparatus comprising:
an access node coupled between the user interface device and a server of the system;
the access node comprising a memory for storing at least a portion of a targeted information stream received from the server;
wherein the access node is configured to send a message to the user interface device directing the user interface device to switch from a content stream to the targeted information stream at a specified time, and to receive responsive to the message a request from the user interface device to join a targeted multicast group associated with the targeted information stream;
wherein the access node is further configured to cause the user interface device to be dropped from a content multicast group associated with the content stream prior to the specified time and without requiring receipt of a request from the user interface device to leave the content multicast group; and
wherein the access node is further configured to deliver the targeted information stream to the user interface device via the targeted multicast group.
14. The apparatus of claim 13 wherein delivery of the targeted information stream from the access node to the user interface device via the targeted multicast group is commenced only after the user interface device has been dropped from the content multicast group.
15. The apparatus of claim 13 wherein the access node further comprises:
a service blade; and
a DSLAM coupled to the service blade.
16. The apparatus of claim 15 wherein the service blade comprises at least one line card installed within the DSLAM.
17. The apparatus of claim 15 wherein the memory comprises a stream buffer of the service blade.
18. The apparatus of claim 15 wherein the service blade is operative to cause the user interface device to be dropped from the content multicast group prior to the specified time by sending a message to the DSLAM directing the DSLAM to execute a forced leave request.
19. The apparatus of claim 18 wherein after sending the message to the DSLAM, the service blade releases the stored portion of the targeted information stream to the DSLAM so as to permit the DSLAM to commence delivery of the targeted information stream via the targeted multicast group.