IP Library Patent Application 12390399
Patent Application
App. No. 12/390,399

CONTINGENT FEE ADVERTISEMENT PUBLISHING SERVICE PROVIDER SYSTEM AND METHOD

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Quick Facts
Patent No.
US None
App. No.
12/390,399
Abstract

A purchase-transaction-settled online consumer referral and reward system and method using real-time specific merchant sales information is provided for the advertising publishing industry. The system provides a pay per transaction platform that allows advertising publishers to leverage online advertising to sell offline advertising.

Claims (43)

1 . A computer implemented system for tracking sales transactions, in particular for offline sales transactions, comprising:

a service provider component implemented on a computing device wherein the service provider component further comprises:

a merchant unit;

a transaction unit; and

a consumer unit wherein the merchant, transaction and consumer units further comprise a plurality of lines of computer code executed by a processing unit of the computing device that execute the merchant, transaction and consumer units, the merchant, transaction and consumer units implementing a method for tracking sales transactions, comprising:

providing to a consumer, by an online advertising system associated with the service provider component, discrete sales offers from a merchant affiliate;

tracking, discrete sales offers made by the merchant affiliate to the consumer resulting in a discrete ad acceptance event by the consumer;

tracking the discrete ad acceptance event of the consumer resulting in a discrete sales transaction made by the consumer referred by the service provider; and

charging the merchant affiliate, a commission fee for the discrete sales transaction.

2 . The system of claim 1 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprising, validating the discrete sales transaction between the merchant affiliate and the referred consumer before charging the merchant affiliate a commission fee for the discrete sales transaction.

3 . The system of claim 1 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprising, crediting the consumer a reward for the discrete sales transaction.

4 . The system of claim 1 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprising, crediting the service provider a service payment for the discrete sales transaction.

5 . The system of claim 1 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprising, providing the merchant affiliate, based on registration with the service provider, offline advertisement space.

6 . The system of claim 1 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprises providing to a merchant affiliate, based on registration with the service provider, the online advertising publishing system associated with the service provider component and online advertising space on a 3 rd party consumer destination.

7 . The system of claim 6 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprising:

providing to a consumer, by an online advertising system associated with the service provider component and the 3 rd party consumer destination, discrete sales offers from the merchant affiliate; and

crediting the service provider a service payment for the discrete sales transaction resulting from an ad acceptance event at the 3 rd party consumer destination.

8 . The system of claim 7 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprising crediting the 3 rd party consumer destination a service payment for the discrete sales transaction resulting from the ad acceptance event at the 3 rd party consumer destination.

9 . The system of claim 6 , wherein the method for tracking sales transactions, in particular offline sales transactions, further comprises crediting the consumer a reward for the discrete sales transaction resulting from the ad acceptance event at the 3 rd party consumer destination.

10 . The system of claim 1 , wherein tracking the sales transactions, in particular offline sales transactions, further comprises using a card or a membership proof associated with point of sale to validate a sales transaction between the merchant affiliate and the consumer, wherein the card further comprises a magnetic strip card or a credit card.

11 . The system of claim 1 further comprising an online advertising system associated with the service provider component, the online advertising system further comprising a mobile device or an interactive cable television system.

12 . The system of claim 1 , wherein the merchant unit further comprises a commission bidding unit wherein the merchant affiliates bid for a higher commission and the higher commission sales offer is more prominently displayed to the user.

13 . A method for tracking sales transaction, in particular offline transactions, the method comprising:

providing, by a networked advertising-system associated with a transaction settled consumer referral and reward system, a sales offer from a merchant affiliate to a consumer;

tracking a sales transaction resulting from the sales offer submitted to the transaction settled consumer referral and reward system;

validating the sales transaction, at the transaction settled consumer referral and reward system; and

charging, by the transaction settled consumer referral and reward system, a commission fee for the referral resulting in a validated sales transaction to the merchant affiliate.

14 . The method of claim 13 , further comprising providing, by the transaction settled consumer referral and reward system, a reward to the consumer for the referral resulting in the validated sales transaction.

15 . The system of claim 13 , further comprising establishing a commission bidding system wherein the merchant affiliates bid for a higher commission and the higher commission sales offer is more prominently displayed to the consumer.

16 . A computer implemented system for merchant advertising, comprising:

a service provider component implemented on a computing device wherein the service provider component further comprises a merchant unit, a transaction unit and a consumer unit wherein the merchant, transaction and consumer units further comprise a plurality of lines of computer code executed by a processing unit of the computing device that execute the merchant, transaction and consumer units; the merchant, transaction and consumer units implementing a method comprising:

providing a merchant interface to a plurality of merchant affiliates of the merchant advertising system, the merchant interface providing real-time control of the publication, update and modification of the online advertisements for an individual merchant affiliate, the online advertisement having a geographic area associated with the online advertisement and a commission to be paid a service provider upon resulted sales from the online advertisement;

electronically displaying, on a map, the online advertisements in a particular geographic area for merchant affiliates wherein the geographic area is associated with the online advertisement; and

bidding by the merchant affiliate, using a commission bidding system, for a commission associated with the online advertisement wherein the commission payment paid to the service provider and a reward to a consumer for a particular online advertisement is attenuated based on the bidding.

17 . A method for distributing proceeds received from commission fees from one or more merchant affiliates to one or more 3 rd party consumer destinations that contributed in driving consumers to one or more merchant affiliates stores to make purchases, the method comprising:

collecting, by a merchant unit of a service provider, one or more offers from a merchant affiliate;

distributing, the merchant unit of the service provider, the one or more merchant affiliate offers to 3 rd party consumer destinations;

publishing, by at least one 3 rd party consumer destination, the one or more offers from the one or more merchant affiliates to a consumer;

tracking, by a tracking unit of a service provider, an ad acceptance event of the merchant affiliate's offer published at the 3 rd party consumer destination;

tracking, by the tracking unit of a service provider, a sales transaction resulting from the ad acceptance event between the merchant affiliate and the consumer,

charging, by a transaction unit of the service provider, a commission fee to the merchant affiliate based on the sales transaction resulting from the ad acceptance event between the merchant affiliate and the consumer;

crediting, by the transaction unit of the service provider, a service fee to the service provider; and

crediting, by the transaction unit of the service provider, a service fee to the 3 rd party consumer destination.

Assignments (4)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 29, 2017
From: EBAY INC.
To: PAYPAL, INC.
Reel/Frame 043136/0920 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 6, 2013
From: LAMONTI VENTURES LLC
To: EBAY INC.
Reel/Frame 031554/0033 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 28, 2011
From: WANG, LEE; KARLIN, JON
To: CALIBER DATA, INC.
Reel/Frame 026982/0691 →
COURT APPOINTMENT OF TRUSTEE Recorded Sep 28, 2011
From: CALIBER DATA, INC.
To: LAMONTI VENTURES LLC
Reel/Frame 026983/0387 →