System and Method for Conveyance of Preferred Advertisement Categories
Systems and methods of presenting advertisements in a digital home communication terminal are disclosed. One such method comprises displaying a plurality of advertisement descriptors. The method also comprises receiving a user selection of one of the advertisement descriptors. The method also comprises presenting an advertisement associated with the advertisement descriptor, responsive to the user selection.
1 . A method of presenting advertisements in a digital home communication terminal, the method comprising:
displaying a plurality of advertisement descriptors.
receiving a user selection of one of the advertisement descriptors; and
responsive to the user selection, presenting an advertisement associated with the advertisement descriptor.
2 . The method of claim 1 , wherein the presenting occurs during presentation of a television program.
3 . The method of claim 1 , wherein the displaying occurs during presentation of a television program.
4 . The method of claim 1 , wherein the displaying occurs responsive to a specific user input.
5 . The method of claim 1 , further comprising:
providing visual feedback that identifies the selected advertisement descriptor.
6 . The method of claim 1 , further comprising:
providing visual feedback that identifies the selected advertisement descriptor, wherein the visual feedback includes at least one of an icon, a background color, or text.
7 . The method of claim 1 , further comprising:
notifying the user of a value associated with the selected advertisement descriptor.
8 . The method of claim 1 , further comprising:
providing visual feedback that identifies the selected advertisement descriptor, wherein the visual feedback includes at least one of an icon, a background color, or text.
9 . A method of presenting advertisements in a digital home communication terminal, the method comprising:
receiving a plurality of advertisements, each advertisement associated with a category;
selectively presenting the advertisements in accordance with user-specified product preferences.
10 . The method of claim 9 , wherein the selectively presenting comprises:
preventing the presentation of any of the advertisements that do not correspond to the user-specified product preferences.
11 . The method of claim 9 , further comprising:
receiving and storing advertisements that do not correspond to the user-specified product preferences.
12 . The method of claim 9 , further comprising:
receiving and storing only those advertisements that correspond to the user-specified product preferences.
13 . The method of claim 9 , further comprising:
retrieving the selected advertisements from local storage.