Management and Processing of Electronic Advertisement Information
Systems and methods of presenting advertisements in a digital home communication terminal are disclosed. One such method comprises receiving electronic advertisement information (EAI), storing the received EAI, and accessing the stored EAI in accordance with user advertisement preferences.
1 . A method of presenting advertisements in a digital home communication terminal, the method comprising:
receiving electronic advertisement information (EAI);
storing the received EAI; and
accessing the stored EAI in accordance with user advertisement preferences.
2 . The method of claim 1 , wherein the accessing comprises:
accessing the stored EAI to provide at least one advertisement in accordance with user advertisement preferences.
3 . The method of claim 1 , wherein the storing comprises:
storing the received EAI as a plurality of advertisement records.
4 . The method of claim 3 , wherein each of the advertisement records is associated with an advertisement and includes a time descriptor specifying when viewing of the advertisement is permitted.
5 . The method of claim 4 , wherein the time descriptor specifies a start date and an expiration date.
6 . The method of claim 3 , wherein each of the advertisement records is associated with an advertisement and includes a program descriptor specifying a program category, during which viewing of the advertisement is permitted.
7 . The method of claim 1 , wherein the advertisements include: graphical information, textual information, audio data, video data, or a combination thereof, overlaid on a displayed video picture; video data displayed in a full-screen format; and video data displayed in a downscaled video window.
8 . The method of claim 3 , wherein each of the advertisement records includes an advertisement category.
9 . The method of claim 1 , wherein the electronic advertisement information includes information associated with advertisements but not the advertisements.
10 . The method of claim 1 , wherein the advertisements are received separately from the electronic advertisement information.
11 . The method of claim 1 , wherein the receiving comprises:
receiving the EAI as private data in a transport stream.
12 . The method of claim 1 , wherein the receiving comprises:
receiving the EAI through an out-of-band channel.
13 . The method of claim 1 , wherein the receiving comprises:
receiving updates to the EAI periodically from a broadcast file system (BFS).