Time and Device Shifting of Mobile Advertising
A computer implemented method and system for monitoring message usage on a communication device, verifying a presenting of messages in such a way that a benefit may be determined for allowing the presenting. The presenting of messages may be postponed, for example, to a later time, to a different communication device or to a different user. Postponement, as well as verification, may be centrally monitored and controlled.
1 . A method of communicating via a computing device, the method comprising:
receiving a first input indicating a request for initiating a communication via the computing device, wherein a precursor to initiating the communication comprises presenting a message via the computing device in response to said request;
determining whether to postpone the presenting of the message via the computing device;
postponing the presenting in response to the determining; and
initiating the communication in response to the request.
2 . The method of claim 1 wherein said determining is performed prior to invoking the presenting of the message.
3 . The method of claim 1 comprising invoking the presenting of the message and wherein said determining is performed during said presenting such that said postponing interrupts the presenting of the message.
4 . The method of claim 1 wherein said determining is performed in response to receiving a second input via the computing device.
5 . The method of claim 1 wherein said determining is performed automatically without a receiving a second input via the computing device.
6 . The method of claim 1 further comprising determining postponement data and providing the postponement data to manage the postponing of the presenting of the message.
7 . The method of claim 6 further comprising presenting the message via the computing device in accordance with the postponement data.
8 . The method of claim 7 wherein providing the postponement data comprises communicating the postponement data to a communication system configured to monitor the verification of the presenting of messages via computing devices and wherein the method further comprises receiving a trigger for presenting the message in response to the postponement data.
9 . The method of claim 6 wherein the postponement data comprises information indicating whether to:
(a) postpone the presenting of the message via the computing device to a different time;
(b) postpone the presenting of the message via another computing device; or
(c) forward to another user the message to be presented.
10 . The method of claim 1 further comprising providing verification data in response to the presenting of the message via the computing device.
11 . The method of claim 1 wherein the message comprises an advertisement.
12 . The method of claim 1 comprising providing verification data for determining a benefit for reviewing the presenting of the message.
13 . A computing device comprising a communications sub-system, a processor and a memory comprising instructions and data which when executed configure the processor to perform a method of communicating comprising:
receiving a first input indicating a request for initiating a communication via the computing device, wherein a precursor to initiating the communication comprises presenting a message via the computing device in response to said request;
determining whether to postpone the presenting of the message via the computing device;
postponing the presenting in response to the determining; and
initiating the communication in response to the request.
14 . A computer readable memory comprising instructions, which, when executed on a computing device, configure the computing device for:
receiving a first input indicating a request for initiating a communication via the computing device, wherein a precursor to initiating the communication comprises presenting a message via the computing device in response to said request;
determining whether to postpone the presenting of the message via the computing device;
postponing the presenting in response to the determining; and
initiating the communication in response to the request.
15 . A computer implemented system for managing the presenting of messages on one or more communication devices, the system comprising:
a message database for providing messages to the communication device for presenting as a precursor to initiating a communication via a respective communication device, wherein at least some of the communication devices are configured to postpone the presenting of a message; and
a verification and postponement monitor for monitoring a verification of the presenting of the messages via the respective communication devices wherein the verification and postponement monitor is configured to:
receive postponement data from respective devices to postpone the presenting of messages;
postpone the presenting of messages in accordance with the postponement data;
receive verification data from respective devices verifying the presenting of messages; and
provide billing subsidy information in response for determining a benefit.
16 . The system of claim 15 further comprising a user database for storing respective verification requirements and postponement data.
17 . The system of claim 15 comprising a registration module for defining user data including postponement permissions.
18 . The system of claim 15 wherein the verification and postponement monitor is configured to:
(a) postpone the presenting of the message via the computing device to a different time;
(b) postpone the presenting of the message via another computing device; or
(c) forward to another user the message to be presented.
19 . The system of claim 13 wherein the verification and postponement monitor is configured to provide a delayed presentation trigger to a respective communication device in accordance with the postponement data.
20 . A computer implemented method for a communication server to manage the presenting of messages on one or more communication devices, the method comprising:
providing messages to the communication device for presenting as a precursor to initiating a communication via a respective communication device, wherein at least some of the communication devices are configured to postpone the presenting of a message;
monitoring the verification of the presenting of the messages;
receiving postponement data from respective devices to postpone the presenting of messages; and
postponing the presenting of messages in accordance with the postponement data.
21 . The method of claim 20 comprising receiving verification data from respective devices verifying the presenting of messages.
22 . The method of claim 20 comprising provide billing subsidy information in response to said monitoring and postponing for determining a benefit.
23 . A computer readable memory comprising instructions, which, when executed on a communication server, configure the communication server for:
providing messages to the communication device for presenting as a precursor to initiating a communication via a respective communication device, wherein at least some of the communication devices are configured to postpone the presenting of a message;
monitoring the verification of the presenting of the messages;
receiving postponement data from respective devices to postpone the presenting of messages; and
postponing the presenting of messages in accordance with the postponement data.