Syndication of a behavioral profile associated with an availability condition using a monetization platform
View Patent ↗The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.
1. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
receiving a request from an ad server for a wireless carrier user profile datum;
retrieving the wireless user profile datum from a monetization platform in exchange for a financial consideration; and
delivering the user profile datum to the ad server in association with an availability condition, wherein the availability condition determines an access right governing the terms of use of the user profile datum that the ad server is granted.
2. The system of claim 1 , wherein the access right is a time-limited right.
3. The system of claim 1 , wherein the access right relates to a geographic datum.
4. The system of claim 3 , wherein the geographic datum relates to a level of geographic accuracy.
5. The system of claim 1 , wherein the access right is determined based at least in part on a blinded user profile datum.
6. The system of claim 5 , wherein the blinded user profile datum is stripped of a user name.
7. The system of claim 5 , wherein the blinded user profile datum is stripped of a user identifier.
8. The system of claim 1 , wherein the access right is determined based at least in part on a user profile datum category.
9. The system of claim 8 , wherein the user profile datum category is demography.
10. The system of claim 8 , wherein the user profile datum category is geography.
11. The system of claim 8 , wherein the user profile datum category is a user behavior.
12. The system of claim 8 , wherein the ad server is an ad server of an ad network.
13. The system of claim 12 , wherein the ad network is a performance-based ad network.
14. The system of claim 13 , wherein the performance-based network includes a bidding platform.
15. The system of claim 8 , wherein the ad server is an ad server of a publisher.
16. The system of claim 15 , wherein the publisher is a wireless operator.
17. The system of claim 15 , wherein the publisher is a website owner.
18. The system of claim 1 , wherein the association between the user profile datum and the availability condition is based at least in part on performing a data integration step on at least one of the data relating to user profile datum, or availability condition.
19. The system of claim 1 , wherein the association between the user profile datum and the availability condition is based at least in part on performing a statistical analytic step on at least one of the data relating to user profile datum, or availability condition.