Method and apparatus for providing user interaction via transponders

1. A method comprising:

causing, at least in part, detection at an apparatus of a signal from at least one of a plurality of transponders disposed on a dynamically reconfigurable display, wherein the apparatus is physically separated from the display, and each of the transponders physically corresponds to an area of the display;

determining by the apparatus an action in response to the signal, wherein the action is related to content displayed in the respective area of the display; and

causing, at least in part, transmission from the apparatus to a secured website of authentication information for use of the transponders and the secured website in response to the action determination; and

designating a plurality of areas of the display corresponding to the transponders as an array;

wherein the transmission of the authentication information to the secured website is triggered when the apparatus approaches the array within a predetermined distance in a predetermined pattern, order, or a combination thereof, that includes some or more of the areas of the array,

wherein the authentication information is based, at least in part, on a service associated with the action and the secured website, and

wherein the apparatus is a user terminal that includes a transponder reader.

2. The method of claim 1 , wherein the apparatus is a mobile user terminal, the display is embedded in another mobile user terminal,

the transponders are near field communication (NFC) tags, radio frequency identification (RFID) tags, contactless cards, or a combination thereof, and

the transponders either contain static content or are dynamically programmable.

3. The method of claim 2 , wherein the mobile user terminals are mobile phones, and the signal comprises a static identification code corresponding to the action.

4. The method of claim 1 , wherein the transponders are programmable to comprise information to trigger the action in the signal.

5. The method of claim 1 , wherein the action comprises initiating a purchase, initiating a payment, initiating an order, initiating a transfer of content, initiating management of a membership or subscription, initiating a request for information, initiating interaction with a game, or a combination thereof.

6. The method of claim 1 , wherein the action comprises establishing a communication link using wireless technology comprising short range radio, wireless local area network (WLAN), wireless wide area network (WWAN), or a combination thereof.

7. An apparatus comprising:

at least one processor; and

at least one memory including computer program code,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

cause, at least in part, detection of a signal from at least one of a plurality of transponders disposed on a dynamically reconfigurable display, wherein the apparatus is separated from the display, and each of the transponders corresponds to an area of the display,

determine an action in response to the signal, wherein the action is related to content displayed in the respective area of the display,

cause, at least in part, transmission to a secured website of authentication information for use of the transponders and the secured website in response to the action determination; and

designate a plurality of areas of the display corresponding to the transponders as an array,

wherein the transmission of the authentication information to the secured website is triggered when the apparatus approaches the array within a predetermined distance in a predetermined pattern, order, or a combination thereof, that includes some or more of the areas of the array,

wherein the authentication information is based, at least in part, on a service associated with the action and the secured website, and

wherein the apparatus is a user terminal that includes a transponder reader.

8. The apparatus of claim 7 , wherein the apparatus is a mobile user terminal, the display is embedded in another mobile user terminal, and the transponders are near field communication (NFC) tags, radio frequency identification (RFID) tags, contactless cards, or a combination thereof.

9. The apparatus of claim 8 , wherein the mobile user terminals are mobile phones, and the signal comprises a static identification code corresponding to the action.

10. The apparatus of claim 7 , wherein the transponders are programmable to comprise information to trigger the action in the signal.

11. The apparatus of claim 7 , wherein the action comprises initiating a purchase, initiating a payment, initiating an order, initiating a transfer of content, initiating management of a membership or subscription, initiating a request for information, initiating interaction with a game, or a combination thereof.

12. The apparatus of claim 7 , wherein the action comprises establishing a communication link using wireless technology comprising short range radio, wireless local area network (WLAN), wireless wide area network (WWAN), or a combination thereof.

13. A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to perform at least the following:

causing, at least in part, detection of a signal from at least one of a plurality of transponders disposed on a dynamically reconfigurable display, wherein the apparatus is separated from the display, and each of the transponders corresponds to an area of the display;

determining an action in response to the signal, wherein the action is related to content displayed in the respective area of the display;

causing, at least in part, transmission to a secured website of authentication information for use of the transponders and the secured website in response to the action determination; and

designating a plurality of areas of the display corresponding to the transponders as an array,

wherein the transmission of the authentication information to the secured website is triggered when the apparatus approaches the array within a predetermined distance in a predetermined pattern, order, or a combination thereof, that includes some or more of the areas of the array,

wherein the authentication information is based, at least in part, on a service associated with the action and the secured website, and

wherein the apparatus is a user terminal that includes a transponder reader.

14. The non-transitory computer-readable storage medium of claim 13 , wherein the apparatus is a mobile user terminal, the display is embedded in another mobile user terminal, and the transponders are near field communication (NFC) tags, radio frequency identification (RFID) tags, contactless cards, or a combination thereof.

15. An apparatus comprising:

a dynamically reconfigurable display; and

a plurality of transponders disposed on the display,

wherein each of the transponders corresponds to an area of the display,

wherein at least one of the plurality of transponders causes, at least in part, transmission of a signal to be detected by a transponder reader of a mobile user terminal in the proximity of the display,

wherein an action is determined by the mobile user terminal in response to the signal, and the action is related to content displayed in the respective area of the display,

wherein authentication information is received at a secured website from the mobile user terminal in response to the action determination for use of the transponders and the secured website, and the authentication information is based, at least in part, on a service associated with the action and the secured website,

wherein a plurality of areas of the display corresponding to the transponders are designated as an array, and

wherein the transmission of the authentication information to the secured website is triggered when the apparatus approaches the array within a predetermined distance in a predetermined pattern, order, or a combination thereof, that includes some or more of the areas of the array.

16. The apparatus of claim 15 , wherein the apparatus is another mobile user terminal, and the apparatus further comprises:

the plurality of transponders further configured to not obstruct the display, to radiate with enough power to penetrate through the display, and to minimize false detection or excitation.

17. The apparatus of claim 15 , wherein the mobile user terminal is a mobile phone, and the transponders are dynamically programmable, further comprising:

a processor configured to program each of the transponders to transmit information related to content displayed in the area corresponding to each transponder.

18. The apparatus of claim 15 , wherein the display is an electronic video display comprising a monitor, television, electronic book, multimedia tablet, or a personal digital assistant; or a reconfigurable non-electronic display comprising a reconfigurable poster, billboard, menu, pamphlet, or brochure.