QUALITY CLICK PRICING
A method and system for providing quality click pricing is presented. An example system comprises a click monitor configured to monitor clicks originated from a web site of an affiliate, a post click activity monitor to monitor post click indicators of those users that originated any of the monitored clicks, a click value generator, an earnings per click module, and a compensation calculator. The click value generator may be configured to determine a click value for the affiliate, based on post click indicators. The determined click value may be provided to the earnings per click module configured to translate a click value into a per click earnings value for an affiliate. The compensation calculator may be configured to determine compensation of the affiliate based on the click value and a number of clicks originated from the web site of the affiliate during a certain period of time.
1 . A computer-implemented system comprising:
a click monitor to monitor clicks originated from a web site of an affiliate;
a post click monitor to monitor post click indicators associated with users that originated any clicks monitored by the click monitor;
a click value generator to determine a click value for the affiliate, based on the post click indicators monitored by a post click activity monitor, the post click indicators associated with the users that originated the clicks monitored by the click monitor over a first period of time; and
a compensation calculator to determine compensation of the affiliate accrued during a second period of time, the compensation of the affiliate reflecting the click value and a number of clicks originated from the web site of the affiliate detected by the click monitor during the second period of time.
2 . The system of claim 1 , comprising an earnings per click module to determine an earnings per click value based on the click value and one or more rules, wherein the compensation calculator is to determine the compensation of the affiliate during the second period of time by multiplying the number of clicks originated from the web site of the affiliate by the earnings per click value.
3 . The system of claim 2 , including an administrator module to configure the one or more rules for determining the earnings per click value based on the click value.
4 . The system of claim 2 , wherein a rule from the one or more rules indicates that the earnings per click value is a percentage of the click value.
5 . The system of claim 1 , wherein the click value generator comprises:
a revenue module to determine revenue associated with the clicks originated from the web site of the affiliate during the first period of time;
a new user detector to identify any new registered users associated with any of the clicks originated from the web site of the affiliate during the first period of time;
a network monitor to detect any indication of irregularity in network activity associated with the clicks originated from the web site of the affiliate during the first period of time,
wherein a click value detector is to utilize the determined revenue, any new registered users associated with any of the clicks originated from the web site of the affiliate during the first period of time, and any indication of irregularity in the network activity associated with the clicks originated from the web site of the affiliate during the first period of time to determine the click value for the affiliate.
6 . The system of claim 4 , wherein the click value generator includes an override module to determine that an indication of irregularity in network activity is to be disregarded, based on a characteristic of the affiliate.
7 . The system of claim 1 , wherein the click value generator is to:
monitor, for a third period of time, the clicks originated from the web site of the affiliate;
monitor post click activities of those users that originated any of the clicks monitored during the third period of time; and
update the click value based on the post click activities of those users that originated any of the clicks monitored during the third period of time.
8 . The system of claim 1 , wherein the monitored post click indicators are associated with an on-line trading platform.
9 . The system of claim 1 , comprising a reporting module to communicate a representation of the click value to the affiliate.
10 . The system of claim 1 , wherein the second period of time is subsequent to the first period of time.
11 . A computer-implemented method comprising:
using one or more processors to perform operations of:
monitoring, for a first period of time, clicks originated from a web site of an affiliate;
monitoring post click indicators associated with those users that originated any of the monitored clicks;
determining a click value for the affiliate, based on the monitored post click indicators of the users; and
determining compensation of the affiliate accrued during a second period of time, the compensation of the affiliate reflecting the click value and a number of clicks originated from the web site of the affiliate during the second period of time.
12 . The method of claim 11 , comprising determining an earnings per click value based on the click value and one or more rules, wherein the compensation of the affiliate during the second period of time is calculated by multiplying the number of clicks originated from the web site of the affiliate by the earnings per click value.
13 . The method of claim 12 , wherein a rule from the one or more rules indicates that the earnings per click value is a percentage of the click value.
14 . The method of claim 12 , including configuring the one or more rules for determining the earnings-per click value based on the click value.
15 . The method of claim 11 , comprising communicating a representation of the click value to the affiliate.
16 . The method of claim 11 , wherein the determining of earnings comprises:
determining revenue associated with clicks originated from the web site of the affiliate during the first period of time;
identifying any new registered users associated with any of the clicks originated from the web site of the affiliate during the first period of time;
detecting an indication of irregularity in network activity associated with the clicks originated from the web site of the affiliate during the first period of time; and
utilizing the determined revenue, any new registered users associated with any of the clicks originated from the web site of the affiliate during the first period of time, and any irregularity in network activity associated with the clicks originated from the web site of the affiliate during the first period of time to determine the earnings.
17 . The method of claim 16 , including determining that the indication of irregularity in network activity is to be ignored, based on a characteristic of the affiliate.
18 . The method of claim 11 , including periodically updating the click value for the affiliate, based on:
monitoring, for a third period of time, clicks originated from the web site of the affiliate; and
monitoring post click activities of those users that originated any of the clicks monitored during the third period of time.
19 . The method of claim 11 , wherein the monitored post click indicators are associated with an on-line trading platform.
20 . A machine-readable medium having instruction data to cause a machine to:
monitor clicks originated from a web site of an affiliate;
monitor post click indicators associated with those users that originated any clicks monitored by a click monitor;
determine a click value for the affiliate, based on the post click indicators, the post click indicators associated with the users that originated clicks monitored by the click monitor over a first period of time; and
determine compensation of the affiliate accrued during a second period of time, the compensation of the affiliate reflecting the click value and a number of clicks originated from the web site of the affiliate detected by the click monitor during the second period of time.