Method and apparatus of providing personalized virtual environment

1. A method comprising:

comparing identification information of a visitor with contact entries of a plurality of registered users of a service community;

identifying content of one or more of the plurality of registered users including a contact entry associated with the identification information of the visitor to provide a personalized virtual environment of the visitor in the service community;

sending security information, using the associated identification information, to the visitor that requests access to the identifying content;

initiating permitted access by the visitor to the identified content on the personalized virtual environment following entering the security information; and

performing a two-way match of the contact entries of the plurality of registered users to include contact entries of the visitor,

wherein the visitor is provided a generic virtual environment and not a personalized virtual environment when the identification information of the visitor is not associated with any of the contact entries of the plurality of registered users.

2. A method of claim 1 , further comprising:

presenting the personalized virtual environment for display, wherein the visitor has access to the identified content of the one or more of the plurality of registered users including the contact entry associated with the identification information of the visitor.

3. A method of claim 1 , wherein the identified content for the personalized virtual environment is publicly accessible content in the service community.

4. A method of claim 1 , wherein the identification information is a phone number of a device of the visitor.

5. A method of claim 1 , further comprising:

restricting access to the identified content using user preferences set by the one or more of the plurality of registered users including the contact entry associated with the identification information of the visitor.

6. A method of claim 1 , further comprising:

comparing contact entries stored in a device of the visitor with the one or more of the plurality of registered users corresponding to the identified content; and

labeling the identified content of the one or more of the plurality of registered users that are associated with the contact entries stored in the device of the visitor in the personalized virtual environment using the associated contact entries of the visitor,

wherein the identified content includes thumbnail representations of one or more of a photograph, a video, and an audio clip, and

wherein labeling the identified content includes labeling the identified content with a name of the registered user that corresponds to the identified content.

7. An apparatus comprising:

at least one processor; and

at least one memory including computer program code,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

compare identification information of a visitor with contact entries of a plurality of registered users of a service community,

to identify content of one or more of the plurality of registered users including a contact entry associated with the identification information of the visitor to provide a personalized virtual environment of the visitor in the service community,

to send security information, using the associated identification information, to the visitor that requested access to the identifying content;

to initiate permitted access by the visitor to the identified content on the personalized virtual environment following entering the security information; and

performing a two-way match of the contact entries of the plurality of registered users to include contact entries of the visitor,

wherein the visitor is provided a generic virtual environment and not a personalized virtual environment when the identification information of the visitor is not associated with any of the contact entries of the plurality of registered users.

8. An apparatus of claim 7 , wherein the apparatus is further caused to: present the personalized virtual environment for display to allow the visitor access to the identified content of the one or more of the plurality of registered users that have the contact entry associated with the identification information of the visitor.

9. An apparatus of claim 7 , wherein the identified content for the personalized virtual environment is publicly accessible content in the service community.

10. An apparatus of claim 7 , wherein the identification information is a phone number of a device of the visitor.

11. An apparatus of claim 7 , wherein the apparatus is further caused to:

restrict access to the identified content using user preferences set by the one or more of the plurality of registered users including the contact entry associated with the identification information of the visitor.

12. An apparatus of claim 7 , wherein the apparatus is further caused to:

compare contact entries stored in a device of the visitor with the one or more of the plurality of registered users corresponding to the identified content; and

label the identified content of the one or more of the plurality of registered users that are associated with the contact entries stored in the device of the visitor in the personalized virtual environment using the associated contact entries of the visitor,

wherein the identified content includes thumbnail representations of one or more of a photograph, a video, and an audio clip, and

wherein label the identified content includes label the identified content with a name of the registered user that corresponds to the identified content.

13. A method comprising:

providing identification information of a visitor to a service community having a plurality of registered users for comparison of the identification information of the visitor with contact entries of the plurality of registered users, and for identification of content of one or more of the plurality of registered users that have a contact entry associated with the identification information of the visitor to provide a personalized virtual environment of the visitor in the service community;

initiating receipt of security information, which uses the associated identification information, by the visitor that requests access to the identified content;

initiating providing the received security information to the service community for access to the identified content on the personalized virtual environment; and

performing a two-way match of the contact entries of the plurality of registered users to include contact entries of the visitor,

wherein the visitor is provided a generic virtual environment and not a personalized virtual environment when the identification information of the visitor is not associated with any of the contact entries of the plurality of registered users.

14. A method of claim 13 , further comprising:

initiating display of the personalized virtual environment.

15. A method of claim 13 , wherein the identified content for the personalized virtual environment is publicly accessible content in the service community.

16. A method of claim 13 , further comprising:

initiating presentation of a phone number as the identification information.

17. A method of claim 13 , further comprising:

providing contact entries stored in a device associated with the visitor for comparison with the one or more of the plurality of registered users corresponding to the identified content in order to label the identified content of the one or more of the plurality of registered users associated with the contact entries stored in the device in the personalized virtual environment using the associated contact entries,

wherein the identified content includes thumbnail representations of one or more of a photograph, a video, and an audio clip, and

wherein label the identified content includes label the identified content with a name of the registered user that corresponds to the identified content.