System and method for self-serve provisioning of services on a mobile communication device

1. A method of provisioning a mobile communication device on a network, comprising:

identifying one or more devices on the network to which a notification of an offer of service should be sent, the identifying comprising:

providing search capabilities to access criteria and rules for selecting devices corresponding to a target audience for a service, and checking whether the devices are configured to support the service with its firmware and hardware capabilities;

pushing the notification of an offer of service to identified devices over the network;

when the offer of service is accepted at a given identified device, then initiating a provisioning request from the given identified device to one or more of a carrier, service provider or management authority; and

upon authorization of the provisioning request by the management authority, provisioning the service from the service provider.

2. The method of claim 1 , further comprising providing as a notification mechanism an indication or message to one or more of an e-mail module, a text messaging module, or a dedicated device service provisioning module for pushing the notification of an offer of service to the identified devices over the network.

3. The method of claim 1 , further comprising allowing a service provider to access criteria and rules for selecting the identified devices corresponding to a target audience for a service.

4. The method of claim 1 , further comprising displaying on the identified devices the notification of an offer of service as one or more of a new message, a new icon, a visual indication on an existing icon, or an advertisement on a ribbon or task bar.

5. The method of claim 1 , further comprising: preparing one or more of service parameters, settings or necessary components for provisioning the offer of service; and upon acceptance of the offer of service at the given identified device, executing the one or more of service parameters, settings or necessary components and provisioning the network infrastructure and the given identified device to provide the service.

6. The method of claim 1 , wherein the carrier, service provider and management authority comprise one or more entities, and the method further comprises: notifying the management authority of the provisioning request; and awaiting authorization of the provisioning request by the management authority.

7. The method of claim 6 , further comprising rewarding via a billing system one or more of the carrier, service provider or management authority.

8. A service provider network infrastructure comprising:

a database storing records of services provisioned for each of one or more mobile communications devices on a network; and

a provisioning system enabled to:

identify one or more mobile communications devices on the network to which a notification of an offer of service should be sent, using the database, wherein to identify the one or more mobile communications devices, the system is enabled to:

provide search capabilities to access criteria and rules for selecting the mobile communication devices corresponding to a target audience for a service, and checking whether the mobile communication devices are configured to support the service with its firmware and hardware capabilities;

push the notification of an offer of service to identified mobile communications devices over the network;

when the offer of service is accepted at a given identified mobile communications device, then initiate a provisioning request from the given identified mobile communications device to one or more of a carrier, service provider or management authority; and

upon authorization of the provisioning request by the management authority, provision the service from the service provider.

9. The service provider network infrastructure of claim 8 , wherein the system is further enabled to provide as a notification mechanism an indication or message to one or more of an e-mail module, a text messaging module, or a dedicated device service provisioning module for pushing the notification of an offer of service to the identified devices over the network.

10. The service provider network infrastructure of claim 8 , wherein the system is further enabled to allow a service provider to access criteria and rules for selecting identified devices corresponding to a target audience for a service.

11. The service provider network infrastructure of claim 8 , wherein the system is further enabled to display on the given identified mobile communications device the notification of an offer of service as one or more of a new message, a new icon, a visual indication on an existing icon, or an advertisement on a ribbon or task bar.

12. The service provider network infrastructure of claim 8 , wherein the system is further enabled to: prepare one or more of service parameters, settings or necessary components for provisioning the offer of service; and upon acceptance of the offer of service at the given identified mobile communications device, execute the one or more of service parameters, settings or necessary components and provisioning the network infrastructure and the given identified mobile communications device to provide the service.

13. The service provider network infrastructure of claim 8 , wherein the carrier, service provider and management authority comprise one or more entities, and the system is further enabled to: notify the management authority of the provisioning request; and await authorization of the provisioning request by the management authority.

14. The service provider network infrastructure of claim 13 , wherein the system further comprises a billing system to reward one or more of the carrier, service provider or management authority.

15. A non-transitory data processor readable medium storing data processor code that when loaded into one or more components of a system adapts the system to provision a mobile communication device on a network, the data processor medium comprising:

code for identifying one or more devices on the network to which a notification of an offer of service should be sent, the identifying comprising:

providing search capabilities to access criteria and rules for selecting devices corresponding to a target audience for a service, and checking whether the devices are configured to support the service with its firmware and hardware capabilities;

code for pushing the notification of an offer of service to the identified devices over the network;

code for initiating, when the offer of service is accepted at a given identified device, a provisioning request from the device to one or more of a carrier, service provider or management authority; and

code for provisioning the service from the service provider upon authorization of the provisioning request by the management authority.

16. The non-transitory data processor readable medium of claim 15 , further comprising code for providing as a notification mechanism an indication or message to one or more of an e-mail module, a text messaging module, or a dedicated device service provisioning module for pushing the notification of an offer of service to the identified devices over the network.

17. The non-transitory data processor readable medium of claim 15 , further comprising code for allowing a service provider to access criteria and rules for selecting the identified devices corresponding to a target audience for a service.

18. The non-transitory data processor readable medium of claim 15 , further comprising code for displaying on the device the notification of an offer of service as one or more of a new message, a new icon, a visual indication on an existing icon, or an advertisement on a ribbon or task bar.

19. The non-transitory data processor readable medium of claim 15 , further comprising: code for preparing one or more of service parameters, settings or necessary components for provisioning the offer of service; and code for executing, upon acceptance of the offer of service at the given identified device, the one or more of service parameters, settings or necessary components and provisioning the network infrastructure and the given identified device to provide the service.

20. The non-transitory data processor readable medium of claim 15 , wherein the carrier, service provider and management authority comprise one or more entities, and the data processor readable medium further comprises: code for notifying the management authority of the provisioning request; and code for awaiting authorization of the provisioning request by the management authority.