Method for making money on the internet

1. A computer-implemented method for making an online posted comment distinctive relative to other online posted comments, the method comprising the steps of:

a. publishing internet content online by an internet content provider;

b. providing with said published content a section for posting reader comments;

c. providing to a reader of said published internet content who can leave a reader comment in response to said content an option of posting for free said reader comment as a default format comment or posting for a fee a said reader comment in a distinctive format relative to a default format comment;

d. providing, by said internet content provider or a third party associated with said internet content provider, an online auction for said distinctive format, such that a higher bid among one or more bidders on said distinctive format is awarded said distinctive format;

e. receiving, by said internet content provider or a third party associated with said internet content provider, said reader's bid for making said reader's comment distinctive relative to a default format;

f. comparing said bid to previous bids by other bidders;

g. in response to said bid being equal to or lower than a previous bid by said previous bidders, notifying said reader of such and offering to said reader the opportunity to bid again;

h. repeating step (d) through (g) until said reader's bid is greater than a previous higher bid; and

i. posting said reader's comment in said distinctive format.

2. The method of claim 1 , wherein said internet content provider publishes content via a website and said content is a news story or blog entry, and said comment section is disposed at the end of said news story or blog entry, and said distinctive format includes being a first comment after said news story or blog entry.

3. The method of claim 1 , wherein a high bidder's distinctive format comment displaces a previous distinctive format comment of a previous high bidder.

4. The method of claim 1 , wherein said fee is received in an account associated with said internet content provider.

5. The method of claim 1 , wherein said fee is received from a payment account of said reader, said payment account being selected from a credit card account, a debit card account, a PayPal account, or combinations thereof.

6. The method of claim 1 , wherein said reader's distinctive comment is transformed from a first default tangible expression of content to a second distinctive tangible expression by computer machines.