System of acquiring shopper insights and influencing shopper purchase decisions
Systems herein relate to acquiring shopper insights from home product use and influencing shoppers to make additional future purchases of products. Further, the invention relates to electronically communicating with the shopper at the second moment of truth to provide the shopper with one or more influential messages including, but not limited to product information, e-coupons, discounts, surveys, ingredients, ingredient suggestions, recipe suggestions, entertaining, consumer reports, shopping list suggestions, wish list suggestions, and inventory list suggestions.
1. A system of tracking a shopper's use of purchased products from a store, said system comprising:
a shopper profile for each said shopper using said system;
an out-of-store communication network having an Internet connection;
a wireless transportable handheld end device attachable to said out-of-store communication network, the wireless transportable handheld end device including a product scanning device configured to be used outside of the store to scan readable media associated with each of said purchased products so as to produce scanned product data; and
a commerce server in operative communication with said wireless transportable handheld end device through said Internet and through said out-of-store communication network, whereby said commerce server receives a shopper's feedback about said shopper's use of said purchased products, said shopper's feedback being transmitted by said shopper through said wireless transportable handheld end device and whereby said wireless transportable handheld end device is used by said shopper to receive information from said commerce server and to transmit information to said commerce server, wherein the product scanning device is further configured to scan product coupons to produce scanned coupon data.
2. The system of claim 1 wherein each said shopper profile is stored onto said commerce server.
3. The system of claim 1 wherein said out-of-store communication network is located in a shopper's home.
4. The system of claim 1 wherein said commerce server is positioned within a store.
5. The system of claim 1 wherein said commerce server is positioned outside of a store.
6. The system of claim 1 , wherein said readable media of each said purchased product is read by said scanning device when activated by said shopper, said scanned readable media being placed within an electronic information packet.
7. The system of claim 6 wherein said electronic information packet is stored on said wireless transportable handheld end device.
8. The system of claim 6 wherein said electronic information packet is transmitted to said commerce server through said out-of-store communication network.
9. The system of claim 8 wherein each said electronic information packet is stored on said commerce server.
10. The system of claim 9 wherein said commerce server assigns each said electronic information packet to each said shopper profile.
11. The system of claim 8 wherein said commerce server analyzes each said electronic information packet to determine the opportunity to influence one or more future purchases of said shopper.
12. The system of claim 11 wherein said commerce server selects one or more influential messages for each said purchased product scanned by said shopper.
13. The system of claim 12 wherein said commerce server transmits said one or more influential messages, selected by said commerce server in accordance with said shopper profile, to said wireless transportable handheld end device used by said shopper.
14. The system of claim 13 wherein each said one or more influential messages comprises content data selected from the group consisting of a competitive saving opportunity, a co-branding opportunity, a product warning, a product combination warning, a product review, a response to a historical progression, an alternative choice for product purchase, in-retail establishment directions to locate a product, and an electronic coupon.
15. The system of claim 13 wherein said one or more influential messages are selected from the group consisting of a text message, a video, an electronic photograph, an illustration, a hyperlink and an audio message.
16. The system of claim 1 , wherein the wireless transportable handheld end device transmits the scanned product data to the commerce server; and wherein responsive to receiving the scanned product data, the commerce server transmits a request for user feedback to the wireless transportable handheld end device.
17. The system of claim 16 , wherein the user feedback comprises opinion of the purchased products after use of the purchased products.
18. The system of claim 1 , wherein the wireless transportable handheld end device sends the scanned product data associated with the purchased products to the commerce server, and wherein the commerce server selects one or more influential messages to send to the wireless transportable handheld end device based on the scanned product data associated with the purchased products.
19. The system of claim 18 , wherein the commerce server selects the one or more influential messages to send to the wireless transportable handheld end device further based on the shopper's feedback about the shopper's use of said purchased products.
20. The system of claim 1 , wherein the shopper profile includes the scanned coupon data and the scanned product data.