System and Methods for Offer Realization and Redemption in a Targeted Marketing Offer Delivery System
A system and methods for offer realization and redemption in a system involving delivery of targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A database stores transaction data records, offer data corresponding to the terms of a targeted marketing offer delivered to the consumer, offer redemption data corresponding to a predetermined targeted marketing offer that has been satisfied, and reward data corresponding to a predetermined reward provided in response to satisfaction of the terms of the offer. A component processes the transaction data records to identify whether any transactions have satisfied the terms of an offer and stores offer redemption data indicating that the terms of an offer have been satisfied. A component accesses the offer redemption data and the reward data and provides the predetermined reward to the consumer.
1 . A targeted marketing offer redemption system operative in conjunction with a computer system of a financial institution to provide a redemption of a targeted marketing offer provided to a consumer via an online banking portal associated with the financial institution, comprising:
a database for storing (a) transaction data records corresponding to a plurality of financial transactions conducted by the consumer, (b) offer data corresponding to the terms of one or more targeted marketing offers delivered to the consumer during a display of consumer transactions via the online banking portal, (c) offer redemption data corresponding to predetermined targeted marketing offers that have been satisfied by the consumer as reflected by a predetermined redemption qualifying transaction, and (d) reward data corresponding to a predetermined reward provided to the consumer in response to satisfaction of the terms of a predetermined targeted marketing offer;
a component for receiving transaction data records from the financial institution and for storing received transaction data records in the database;
a component for processing the transaction data records in the database to identify whether any transactions of a particular consumer comprise a predetermined redemption qualifying transaction that satisfies the terms of a targeted marketing offer delivered to the particular consumer during said display of consumer transactions via the online banking portal, and for storing offer redemption data in the database indicating that a predetermined targeted marketing offer has been satisfied by the particular consumer; and
a component for accessing the offer redemption data and the reward data and providing the predetermined reward to the particular consumer.
2 . The system of claim 1 , wherein the offer data comprises an offer identifier (ID) and offer defining information.
3 . The system of claim 2 , wherein the offer defining information comprises one of more of the following data items: an offer amount, an offer start date, an offer end date.
4 . The system of claim 1 , wherein the offer data is generated by a separate offer management system (OMS) remotely located from the offer redemption system.
5 . The system of claim 4 , wherein the offer data is provided electronically from the offer management system (OMS).
6 . The system of claim 5 , wherein the database for the offer data is stored at the offer management system (OMS) and provided to the offer redemption system.
7 . The system of claim 1 , wherein the transaction data records are de-identified by a transaction system of the financial institution computer system to obtain de-identified transaction data records from which personal information of the consumer has been removed.
8 . The system of claim 7 , wherein the de-identified transaction data records include one or more of the following data items: an account global identifier (GUID) associated with the particular consumer, a transaction identifier (ID), location information, merchant information, a transaction amount, rewards type information.
9 . The system of claim 1 , wherein the offer redemption system is physically co-located with the financial institution computer system and utilizes network security protections of the financial institution, and receives de-identified transaction data from a transaction system of the financial institution computer system.
10 . The system of claim 1 , further comprising a component for matching the transaction data records in the database with campaign data to identify an offer triggering event of a particular consumer and for storing information associated with the offer triggering event as matched offer data, the matched offer data including an identifier of a predetermined targeted marketing offer.
11 . The system of claim 1 , wherein offer data includes one of more of the following data items: one or more transaction identifiers (ID) associated with one or more transactions of the particular consumer associated with an offer triggering event, an offer identifier (ID), an account global identifier (GUID) associated with the particular consumer.
12 . The system of claim 11 , wherein the offer identifier is used to retrieve information for display to the consumer corresponding to a specific offer applicable to the offer triggering event.
13 . The system of claim 11 , wherein the offer identifier is used to retrieve information corresponding to the reward data associated with a predetermined targeted marketing offer delivered to the particular consumer.
14 . The system of claim 1 , further comprising a component for providing display of predetermined redemption display information relating to the predetermined reward in connection with a display of information about the redemption qualifying transaction via the online banking portal.
15 . The system of claim 14 , wherein the predetermined redemption display information is displayed in perceptible visual proximity to information relating to the redemption qualifying transaction.
16 . The system of claim 15 , wherein the predetermined redemption display information is displayed immediately below the redemption qualifying transaction on a list of the consumer's transactions.
17 . The system of claim 15 , wherein the predetermined redemption display information is displayed in nearby proximity to the redemption qualifying transaction on a list of the consumer's transactions.
18 . The system of claim 15 , wherein the predetermined redemption display information comprises display of an icon in association with the redemption qualifying transaction that is user-actuatable to provide specific reward information.
19 . The system of claim 1 , wherein the predetermined reward is selected from the group comprising: money paid to the consumer, a discount provided to the consumer, loyalty program points, loyalty program airline miles, a credit against a particular transaction, a credit applied to the consumer's account in general.
20 . The system of claim 1 , wherein the offer redemption data includes one or more of the following data items: an offer identifier (ID) associated with a particular targeted marketing offer displayed to a particular consumer, an account global identifier (GUID) associated with the particular consumer, a date, a time.
21 . A computer-implemented method operative in conjunction with a computer system of a financial institution for providing a redemption of a targeted marketing offer provided to a consumer via an online banking portal associated with the financial institution, comprising the steps of:
storing offer data corresponding to the terms of one or more predetermined targeted marketing offers delivered to a consumer during a display of consumer transactions via the online banking portal;
storing reward data corresponding to a predetermined reward provided to a consumer in response to satisfaction of the terms of a predetermined targeted marketing offer;
storing offer redemption data corresponding to a predetermined targeted marketing offer that has been satisfied by a consumer as reflected by a predetermined redemption qualifying transaction;
receiving transaction data from the financial institution;
processing the transaction data to identify whether any transactions of a particular consumer comprise a predetermined redemption qualifying transaction that satisfies the terms of a targeted marketing offer delivered to the particular consumer during a prior display of consumer transactions via the online banking portal;
storing an indication that the predetermined redemption qualifying transaction has occurred as the offer redemption data;
accessing the offer redemption data and the reward data to determine the predetermined reward applicable to the predetermined redemption qualifying transaction; and
providing the predetermined reward to the particular consumer.
22 . The method of claim 21 , wherein the offer data comprises an offer identifier (ID) and offer defining information.
23 . The method of claim 22 , wherein the offer defining information comprises one of more of the following data items: an offer amount, an offer start date, an offer end date.
24 . The method of claim 21 , wherein the offer data is generated by an offer management system (OMS).
25 . The method of claim 24 , wherein the offer data is provided electronically from the offer management system (OMS).
26 . The method of claim 21 , wherein the transaction data is de-identified by a transaction system of the financial institution computer system to obtain de-identified transaction data records from which personal information of the consumer has been removed, prior to determining the predetermined reward.
27 . The method of claim 26 , wherein the de-identified transaction data records include one or more of the following data items: an account global identifier (GUID) associated with the particular consumer, a transaction identifier (ID), location information, merchant information, a transaction amount, rewards type information.
28 . The method of claim 21 , further comprising the steps of:
matching the transaction data with campaign data to identify an offer triggering event of a particular consumer, the campaign data including information corresponding to the predetermined targeted marketing offers and the reward data; and
storing information associated with the offer triggering event as matched offer data, the matched offer data including an identifier of a predetermined targeted marketing offer that contains the terms for the reward.
29 . The method of claim 21 , wherein the offer data includes one or more of the following data items: one or more transaction identifiers (ID) associated with one or more transactions of a particular consumer associated with an offer triggering event, an offer identifier (ID), an account global identifier (GUID) associated with the particular consumer.
30 . The method of claim 29 , wherein the offer identifier is used to retrieve information for display to the particular consumer corresponding to the terms applicable to the redemption qualifying transaction.
31 . The method of claim 29 , wherein the offer identifier is used to retrieve information corresponding to the reward data associated with the predetermined targeted marketing offer delivered to the particular consumer.
32 . The method of claim 21 , further comprising the step of providing display of predetermined redemption display information relating to the predetermined reward in connection with a display of information about the redemption qualifying transaction via the online banking portal.
33 . The method of claim 32 , wherein the predetermined redemption display information is displayed in perceptible visual proximity to information relating to the redemption qualifying transaction.
34 . The method of claim 33 , wherein the predetermined redemption display information is displayed immediately below the redemption qualifying transaction on a list of the particular consumer's transactions.
35 . The method of claim 33 , wherein the predetermined redemption display information is displayed in nearby proximity to the redemption qualifying transaction on a list of the particular consumer's transactions.
36 . The method of claim 33 , wherein the predetermined redemption display information comprises display of an icon in association with the redemption qualifying transaction that is user-actuatable to provide specific reward information.
37 . The method of claim 21 , wherein the predetermined reward is selected from the group comprising: money paid to the consumer, a discount provided to the consumer, loyalty program points, loyalty program airline miles, a credit against a particular transaction, a credit applied to the consumer's account in general.
38 . The method of claim 21 , wherein the offer redemption data includes one or more of the following data items: an offer identifier (ID) associated with a particular targeted marketing offer displayed to the particular consumer, an account global identifier (GUID) associated with the particular consumer, a date, a time.