IP Library Granted Patent US 10,104,903
Granted Patent B2
US 10,104,903 · App. 12/533,045 · Granted Oct 23, 2018

Animal food and its appearance

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Quick Facts
Patent No.
US 10,104,903
App. No.
12/533,045
Granted
Oct 23, 2018
Kind
B2
Abstract

Animal feeds comprising at least one kibble comprising a colored appearance. The colored appearance can communicate to a purchaser of the animal feed that the kibble provides a health benefit. The kibble can further comprise an active, such as a Probiotic, that provides a health benefit. The active kibbles can be mixed with non-active kibbles.

Claims (25)

1. An animal feed consisting essentially of:

a first kibble that does not include an active and is non-distinctive;

a second kibble that includes an active and is non-distinctive; and

a third kibble that does not include an active and is distinctive relative to the first kibble and the second kibble;

wherein an amount of the second kibble is about the same as an amount of the third kibble.

2. The animal feed of claim 1 , wherein the first kibble and the second kibble do not comprise a colorant, and wherein the third kibble includes a colorant.

3. The animal feed of claim 1 , wherein the third kibble includes a color that is distinctive from a color of the first kibble and a color of the second kibble.

4. The animal feed of claim 1 , wherein the active includes a probiotic.

5. The animal feed of claim 4 , wherein the probiotic includes an activity of at least 10 5 CFU/gram.

6. The animal feed of claim 1 , wherein the third kibble includes a coating that comprises the active.

7. The animal feed of claim 1 , wherein the third kibble includes a dusting that comprises the active.

8. The animal feed of claim 7 , wherein the dusting is substantially free of a binder.

9. An article of manufacture comprising:

a package including an opaque portion and a transparent portion, the transparent portion including a viewing aperture; and

an animal feed contained within the package that is viewable through the viewing aperture when the package is in a customary position on a retail store shelf, the animal feed consisting essentially of:

a first kibble that does not include an active and is non-distinctive,

a second kibble that includes an active and is non-distinctive, and

a third kibble that does not include an active and is distinctive relative to the first kibble and the second kibble;

wherein an amount of the second kibble is about the same as an amount of the third kibble.

10. The article of manufacture of claim 9 , wherein the first kibble and the second kibble do not comprise a colorant, and wherein the third kibble includes a colorant.

11. The article of manufacture of claim 9 , wherein the active includes a probiotic.

12. The article of manufacture of claim 9 , wherein the third kibble includes a coating that comprises the active.

13. The article of manufacture of claim 9 , wherein the third kibble includes a dusting that comprises the active.

14. The article of manufacture of claim 13 , wherein the dusting is substantially free of a binder.

15. The article of manufacture of claim 9 , wherein the active is electrostatically charged.

Assignments (3)
CORRECTIVE ASSIGNMENT TO CORRECT THE OMITTED LAST 2 INVENTORS PREVIOUSLY RECORDED AT REEL: 031659 FRAME: 0527. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Sep 10, 2018
From: SUNVOLD, GREGORY DEAN; GREY, REBECCA MASSIE; CORRIGAN, PATRICK JOSEPH; HOUSTON, MICHELLE MARIE
To: THE IAMS COMPANY
Reel/Frame 047050/0564 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 2, 2015
From: THE IAMS COMPANY
To: MARS, INCORPORATED
Reel/Frame 037197/0153 →
CORRECTIVE ASSIGNMENT TO CORRECT THE ASSIGNEE TO THE IAMS COMPANY PREVIOUSLY RECORDED ON REEL 023104 FRAME 0535. ASSIGNOR(S) HEREBY CONFIRMS THE PROCTER & GAMBLE COMPANY. Recorded Nov 18, 2013
From: SUNVOLD, GREGORY DEAN; GREY, REBECCA MASSIE
To: THE IAMS COMPANY
Reel/Frame 031659/0527 →