DECISION ENGINE FOR APPLYING A MODEL TO A NORMALIZED ALTERNATIVE SERVICE OFFERING DATASET

In embodiments of the invention, a system for estimating the cost of a service plan includes a decision engine that applies a normalized alternative service offering model to a normalized service usage dataset to produce a plurality of alternative service offering normalized datasets and a ranking facility that compares the alternative service offering normalized datasets to the normalized usage dataset to determine if an alternative service offering is better than the user's current service. Related user interfaces, applications and computer program products are disclosed.