User characteristic influenced search results
View Patent ↗Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.
1. A computer-implemented method for presenting user characteristic influenced search results via a display of a mobile communication facility, the method comprising the steps of:
(i) receiving at a search facility a textual search request from the mobile communication facility operated by a user, wherein the search request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier;
(ii) receiving from the carrier information relating to a plurality of user characteristics derived by the carrier, wherein the plurality of user characteristics are at least:
(a) two or more demographic datum associated with the user, wherein the demographic datum are obtained from a system of the carrier; and
(b) usage patterns of the mobile communication facility including past mobile communication facility transactions comprising click-throughs; and
(c) previous search queries entered by the user via the mobile communication facility; and
(iii) transmitting to the mobile communication facility the search results, wherein the search results are presented to the user on the display of the mobile communication facility based upon the search request initiated by the mobile communication facility, wherein the presentation of the search results on the display are prioritized according to a relevancy based on the information relating to the plurality of the user characteristics.
2. The method of claim 1 , further comprising the steps of:
retrieving a sponsored content item from a content auction accessed through a public network based upon the search request and the plurality of user characteristics; and
transmitting the sponsored content item to the user, wherein the sponsored content item is presented with the search results to the user on the display of the mobile communication facility.
3. The method of claim 2 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
4. A system for presenting user characteristic influenced search results on a mobile communication facility, the system comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of:
(i) receive at a search facility a textual search request from the mobile communication facility operated by a user, wherein the search request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier;
(ii) receive from the carrier information relating to a plurality of user characteristics derived by the carrier, wherein the plurality of user characteristics are at least:
(a) two or more demographic datum associated with the user, wherein the demographic datum are obtained from a system of the carrier; and
(b) usage patterns of the mobile communication facility including past mobile communication facility transactions comprising click-throughs; and
(c) previous search queries entered by the user via the mobile communication facility; and
(iii) transmit to the mobile communication facility the search results, wherein the search results are presented to the user on the display of the mobile communication facility based upon the search request initiated by the mobile communication facility, wherein the presentation of the search results on the display are prioritized according to a relevancy based on the information relating to the plurality of the user characteristics.
5. The system of claim 4 , wherein the system further comprises:
a content auction system accessed through a public network, wherein the content auction system is configured to retrieve a sponsored content item based upon the search request and the plurality of user characteristics.
6. The system of claim 5 , wherein the computer readable medium has stored thereon further instructions which, when executed by a processor of the computer, causes the processor to transmit the sponsored content item to the user, wherein the sponsored content item is presented with the search results to the user on the display of the mobile communication facility.
7. The system of claim 6 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.