DETERMINING AUDIENCE RESPONSE TO BROADCAST CONTENT
Audience response to broadcast content can be gauged by determining how many audience members switched stations while particular programs were broadcast. Data indicating audience members' media consumption can be analyzed to determine the number of times audience members tuned to a station or tuned away from the station. Data related to media content broadcast on particular stations can be analyzed to determine what content was being broadcast at times corresponding to the times audience members switched stations. Performance factors can be assigned to particular programs based on this analysis. Determining how many audience members switched during any one program may include retrieving event records, each of which can represent an audience member that was tuned to a particular media station during a time a particular program was being aired.
1 . A method comprising:
receiving audience data indicating how many audience members were tuned to a station at different times;
receiving content data indicating broadcast times during which each of a plurality of content items was broadcast on the station;
determining a number of content-switches, wherein the number of content switches corresponds to a number of audience members who tuned away from a station during a first broadcast of a first content item;
determining how many audience members were expected to tune away from the station during the first broadcast of the first content item; and
assigning a performance factor to the first content item based on a relationship between how many audience members tuned away and how many audience members were expected to tune away.
2 . The method of claim 1 , wherein determining how many audience members were expected to tune away comprises:
determining a station-average for each minute of a day, each station-average corresponding to an average number of audience members who tuned away from the station during each respective minute of the day.
3 . The method of claim 2 , further comprising:
determining an average number of audience members of the station for each minute of the day;
determining a station switch average for a first group of times, wherein the station-switch average corresponds to an average of the station averages, and the first group of times includes a period of time during the first broadcast of the first content item; and
determining a switch percent for the first group of times, wherein determining the switch percent includes subtracting the station switch average from the number of content switches, and dividing the result by the average number of audience members.
4 . The method of claim 3 , further comprising:
determining a plurality of additional switch percentages for a plurality of second groups of times, wherein each of the plurality of second groups of times corresponds to additional broadcasts of the first content item; and
determining a periodic switch percentage based on an average of the plurality of additional switch percentages.
5 . The method of claim 4 , further comprising:
determining a plurality of periodic switch percentages; and
determining a rolling average of the plurality of periodic switch percentages over a designated interval.
6 . The method of claim 1 , wherein the number of audience members who tuned away from the station is a net-number of audience members who tuned away, the method further comprising:
determining a raw number of audience members who tuned into the station during a first broadcast of a first content item;
determining a raw number of audience members who tuned away from the station during a first broadcast of a first content item; and
determining the net-number of audience members who tuned away.
7 . The method of claim 1 , further comprising:
determining a number of content-switches for a plurality of stations;
determining how many audience members were expected to tune away from the plurality of stations during the first broadcast of the first content item; and
assigning a performance factor to the first content item based on a relationship between how many audience members tuned away and how many audience members were expected to tune away.
8 . A method comprising:
receiving audience data indicating how many audience members were tuned to each of a plurality of media stations at different times;
receiving content data indicating times during which each of a plurality of programs was aired on each of the plurality of media stations;
determining, based on the audience data and the content data, a number of audience members who tuned-in to each of the plurality of media stations during times particular programs were aired; and
determining, based on the audience data and the content data, a number of audience members who tuned-away from each of the plurality of media stations during times the particular programs were aired.
9 . The method of claim 8 , further comprising:
retrieving a plurality of event records that match specified criteria, wherein each of the plurality of event records represents an audience member that was tuned to one of the plurality of media stations during a time one of the plurality of programs was aired.
10 . The method of claim 9 , further comprising:
determining a number of audience members who tuned away from a station, based on the presence of a retrieved event record for a first period of time, and the lack of a retrieved event record for a second period of time.
11 . The method of claim 9 , further comprising:
determining a number of audience members who tuned in to a station, based on the lack of a retrieved event record for a first period of time, and the presence of an event record for a second period of time.
12 . The method of claim 9 , further comprising eliminating overlapping event records prior to determining a number of switching events for a program, wherein a switching event indicates one of a tune-in event or a tune-away event.
13 . The method of claim 12 , wherein eliminating overlapping event records comprises:
for multiple event records associated with a single audience member and a single a period of time, ignoring at least one event record associated with stations not airing the program.
14 . A system comprising:
a processor;
memory operably associated with the processor;
a communications interface coupled to the memory and the processor, the communications interface to receive audience data indicating how many audience members were tuned to a station at different times, and content data indicating broadcast times during which each of a plurality of content items was broadcast on the station;
a program of instructions configured to be stored in the memory and executed by the processor, the program of instructions comprising:
at least one instruction to determine a number of content-switches corresponding to a number of audience members who tuned away from a station during a first broadcast of a first content item;
at least one instruction to determine how many audience members were expected to tune away from the station during the first broadcast of the first content item; and
at least one instruction to assign a performance factor to the first content item based on a relationship between how many audience members tuned away and how many audience members were expected to tune away.
15 . The system of claim 14 , wherein the at least one instruction to determine how many audience members were expected to tune away comprises:
at least one instruction to determine a station-average for each minute of a day, each station-average corresponding to an average number of audience members who tuned away from the station during each respective minute of the day.
16 . The system of claim 15 , wherein the program of instructions further comprises:
at least one instruction to determine an average number of audience members of the station for each minute of the day;
at least one instruction to determine a station switch average for a first group of times, wherein the station-switch average corresponds to an average of the station averages, and the first group of times includes a period of time during the first broadcast of the first content item; and
at least one instruction to determine a switch percent for the first group of times, wherein determining the switch percentage includes subtracting the station switch average from the number of content switches, and dividing the result by the average number of audience members.
17 . The system of claim 16 , wherein the program of instructions further comprises:
at least one instruction to determine a plurality of additional switch percentages for a plurality of second groups of times, wherein each of the plurality of second groups of times corresponds to additional broadcasts of the first content item;
at least one instruction to determine a periodic switch percentage based on an average of the plurality of additional switch percentages.
at least one instruction to determine a plurality of periodic switch percentages; and
at least one instruction to determine a rolling average of the plurality of periodic switch percentages over a designated interval.
18 . The system of claim 14 , wherein the number of audience members who tuned away from the station is a net-number of audience members who tuned away, the program of instructions further comprising:
at least one instruction to determine a raw number of audience members who tuned into the station during a first broadcast of a first content item;
at least one instruction to determine a raw number of audience members who tuned away from the station during a first broadcast of a first content item; and
at least one instruction to determine the net-number of audience members who tuned away.
19 . A system comprising:
a processor;
memory operably associated with the processor;
a communications interface coupled to the memory and the processor, the communications interface configured to receive audience data indicating how many audience members were tuned to each of a plurality of media stations at different times, and content data indicating times during which each of a plurality of programs was aired on each of the plurality of media stations;
a program of instructions configured to be stored in the memory and executed by the processor, the program of instructions comprising:
at least one instruction to determine, based on the audience data and the content data, a number of audience members who tuned-in to each of the plurality of media stations during times particular programs were aired; and
at least one instruction to determine, based on the audience data and the content data, a number of audience members who tuned-away from each of the plurality of media stations during times the particular programs were aired.
20 . The system of claim 19 , wherein the program of instructions further comprises:
at least one instruction to retrieve a plurality of event records that match specified criteria, wherein each of the plurality of event records represents an audience member that was tuned to one of the plurality of media stations during a time one of the plurality of programs was aired.
21 . The system of claim 19 , wherein the program of instructions further comprises:
at least one instruction to eliminate overlapping event records prior to determining a number of switching events for a program, wherein a switching event indicates one of a tune-in event or a tune-away event.