IP Library › Granted Patent US 8,931,008
Granted Patent B2
US 8,931,008 · App. 12/559,336 · Granted Jan 6, 2015

Promotional philosophy for a video-on-demand-related interactive display within an interactive television application

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Quick Facts
Patent No.
US 8,931,008
App. No.
12/559,336
Granted
Jan 6, 2015
Kind
B2
Abstract

Systems and methods for providing an interactive display having indicators of video-on-demand programs are described. The systems and methods select indicators for inclusion in the interactive display according to a promotional selection algorithm.

Claims (45)

1. A method for providing video-on-demand program listings in an interactive display according to a promotional selection algorithm, the method comprising:

receiving video-on-demand program listings and first data that is based on a first promotional philosophy, wherein the first data identifies a subset of less than all of the received video-on-demand listings and includes a condition for selecting the identified subset of video-on-demand listings;

detecting situational data;

determining, using the detected situational data, whether the condition for selecting the subset of video-on-demand listings is satisfied;

based on the determination that the condition for selecting the subset of video-on-demand listings is satisfied, selecting the subset of video-on-demand listings for inclusion in the interactive display;

generating the interactive display that presents the subset of video-on-demand listings;

receiving second data that is based on a second promotional philosophy; and

updating the condition for selecting the subset of video-on-demand listings according to the second promotional philosophy using the second data.

2. The method defined in claim 1 wherein the interactive display is a browse display that provides a user with an opportunity to browse through the video-on-demand program listings.

3. The method defined in claim 1 wherein the interactive display is a video-on-demand program listings display that provides a user with an opportunity to navigate within the video-on-demand program listings.

4. The method defined in claim 1 wherein the interactive display is a screening room that provides a user with an opportunity to preview a video-on-demand program associated with the subset of video-on-demand listings.

5. The method defined in claim 1 further comprising generating for display the video-on-demand program listings.

6. The method defined in claim 1 wherein the detected situational data comprises a user preference profile.

7. The method defined in claim 1 further comprising:

generating a selection log that includes a list of the selected video-on-demand program listings;

generating a first database that includes data defining desirable selections of video-on-demand listings;

generating a second database that includes data defining undesirable selections of video-on-demand listings; and

updating the first promotional philosophy based on the selection log, the first database and the second database.

8. A system in which video-on-demand program listings are provided in an interactive display according to a promotional selection algorithm, the system comprising:

a communications device configured to receive video-on-demand program listings, first data based on a first promotional philosophy wherein the first data identifies a subset of less than all of the received video-on-demand listings and includes a condition for selecting the identified subset of video-on-demand listings, and second data based on a second promotional philosophy;

an indicator selector configured to:

detect situational data,

determine, using the detected situational data, whether the condition for selecting the subset of video-on-demand listings is satisfied,

select, based on the determination that the condition for selecting the subset of video-on-demand listings is satisfied, the subset of video-on-demand listings for inclusion in the interactive display, and

update the condition for selecting the subset of video-on-demand listings according to the second promotional philosophy using the second data; and

an interactive application configured to generate an interactive display that presents the subset of video-on-demand listings.

9. The system defined in claim 8 wherein the interactive display is a browse display that provides a user with an opportunity to browse through the video-on-demand program listings.

10. The system defined in claim 8 wherein the interactive display is a video-on-demand program listings display that provides a user with an opportunity to navigate within the video-on-demand program listings.

11. The system defined in claim 8 wherein the interactive display is a screening room that provides a user with an opportunity to preview a video-on-demand program associated with the subset of video-on-demand listings.

12. The system defined in claim 8 further comprising a data source configured to generate for display the video-on-demand program listings.

13. The system defined in claim 8 wherein the detected situational data comprises a user preference profile.

14. The system defined in claim 8 further comprising:

a log generator configured to generate a selection log that includes a list of the selected video-on-demand program listings; and

a log analyzer configured to:

generate a first database that includes data defining desirable selections of video-on-demand listings;

generate a second database that includes data defining undesirable selections of video-on-demand listings; and

receive the selection log and update the first promotional philosophy based on the selection log, the first database and the second database.

15. The method defined in claim 1 further comprising selecting one or more advertisements for inclusion in the interactive display, wherein the one or more selected advertisements promote programs other than those associated with the subset of video-on-demand listings.

16. The system defined in claim 8 , wherein the indicator selector selects one or more advertisements for inclusion in the interactive display, and wherein the one or more selected advertisements promote programs other than those associated with the subset of video-on-demand listings.

17. The method defined in claim 1 , wherein the first promotional philosophy is configured to target a first audience and the second promotional philosophy is configured to target a second audience.

18. The system defined in claim 8 , wherein the first promotional philosophy is configured to target a first audience and the second promotional philosophy is configured to target a second audience.

19. The method defined in claim 1 , wherein the second data is received periodically or on-demand.

20. The system defined in claim 8 , wherein the second data is received periodically or on-demand.

21. The method of claim 1 , wherein the situational data comprises one of the group of: time of day, upcoming holiday or event, day of the week, current weather, a user's channel lineup, a user's channel subscription, or user demographics.

22. The system of claim 8 , wherein the situational data comprises one of the group of: time of day, upcoming holiday or event, day of the week, current weather, a user's channel lineup, a user's channel subscription, or user demographics.

Assignments (13)
RELEASE OF SECURITY INTEREST Recorded Jun 5, 2020
From: HPS INVESTMENT PARTNERS, LLC
To: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
Reel/Frame 053458/0749 →
RELEASE OF SECURITY INTEREST Recorded Jun 5, 2020
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
Reel/Frame 053481/0790 →
SECURITY INTEREST Recorded Jun 1, 2020
From: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS INC.; VEVEO, INC.; INVENSAS CORPORATION; INVENSAS BONDING TECHNOLOGIES, INC.; TESSERA, INC.; TESSERA ADVANCED TECHNOLOGIES, INC.; DTS, INC.; PHORUS, INC.; IBIQUITY DIGITAL CORPORATION
To: BANK OF AMERICA, N.A.
Reel/Frame 053468/0001 →
RELEASE OF SECURITY INTEREST IN PATENT RIGHTS Recorded Nov 25, 2019
From: MORGAN STANLEY SENIOR FUNDING, INC., AS COLLATERAL AGENT
To: APTIV DIGITAL INC.; GEMSTAR DEVELOPMENT CORPORATION; INDEX SYSTEMS INC.; ROVI GUIDES, INC.; ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; SONIC SOLUTIONS LLC; STARSIGHT TELECAST, INC.; UNITED VIDEO PROPERTIES, INC.; VEVEO, INC.
Reel/Frame 051145/0090 →
PATENT SECURITY AGREEMENT Recorded Nov 25, 2019
From: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC., AS COLLATERAL AGENT
Reel/Frame 051110/0006 →
SECURITY INTEREST Recorded Nov 22, 2019
From: ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; ROVI GUIDES, INC.; TIVO SOLUTIONS, INC.; VEVEO, INC.
To: HPS INVESTMENT PARTNERS, LLC, AS COLLATERAL AGENT
Reel/Frame 051143/0468 →
MERGER Recorded Jun 12, 2015
From: UNITED VIDEO PROPERTIES, INC.
To: UV CORP.
Reel/Frame 035893/0241 →
MERGER Recorded Jun 12, 2015
From: TV GUIDE, INC.
To: ROVI GUIDES, INC.
Reel/Frame 035848/0245 →
MERGER Recorded Jun 12, 2015
From: UV CORP.
To: TV GUIDE, INC.
Reel/Frame 035848/0270 →
PATENT SECURITY AGREEMENT Recorded Jul 24, 2014
From: APTIV DIGITAL, INC.; GEMSTAR DEVELOPMENT CORPORATION; INDEX SYSTEMS INC.; ROVI GUIDES, INC.; ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; SONIC SOLUTIONS LLC; STARSIGHT TELECAST, INC.; UNITED VIDEO PROPERTIES, INC.; VEVEO, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC., AS COLLATERAL AGENT
Reel/Frame 033407/0035 →
PATENT RELEASE Recorded Jul 24, 2014
From: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
To: ALL MEDIA GUIDE, LLC; APTIV DIGITAL, INC.; GEMSTAR DEVELOPMENT CORPORATION; INDEX SYSTEMS INC.; ROVI CORPORATION; ROVI GUIDES, INC.; ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; STARSIGHT TELECAST, INC.; TV GUIDE INTERNATIONAL, INC.; UNITED VIDEO PROPERTIES, INC.
Reel/Frame 033396/0001 →
SECURITY INTEREST Recorded Sep 13, 2011
From: APTIV DIGITAL, INC., A DELAWARE CORPORATION; GEMSTAR DEVELOPMENT CORPORATION, A CALIFORNIA CORPORATION; INDEX SYSTEMS INC, A BRITISH VIRGIN ISLANDS COMPANY; ROVI CORPORATION, A DELAWARE CORPORATION; ROVI GUIDES, INC., A DELAWARE CORPORATION; ROVI SOLUTIONS CORPORATION, A DELAWARE CORPORATION; ROVI TECHNOLOGIES CORPORATION, A DELAWARE CORPORATION; STARSIGHT TELECAST, INC., A CALIFORNIA CORPORATION; UNITED VIDEO PROPERTIES, INC., A DELAWARE CORPORATION
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 027039/0168 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 13, 2011
From: MCCOY, ROBERT H.; LUMLEY, DANIEL I.; DRUMMOND, BRYAN MITCHELL; DEWEESE, TOBY
To: UNITED VIDEO PROPERTIES, INC.
Reel/Frame 026583/0591 →