Method and apparatus for providing web privacy

1. A method for masking personally identifiable information in a network, comprising:

receiving, by a processor, a request from a browser in a user endpoint device of a user for information, wherein the information includes a uniform resource location of an aggregator;

identifying, by the processor, the personally identifiable information of the user;

masking, by the processor, the personally identifiable information from being received by the browser in the endpoint device of the user, while responding to the request, wherein the masking of the personally identifiable information does not provide the personally identifiable information in responding to the request; and

presenting, by the processor, to the user endpoint device a dynamically generated opaque string that serves as a temporary identification, wherein the opaque string is included in a referer header, wherein the opaque string is temporarily assigned to the user.

2. The method of claim 1 , further comprising:

wherein the opaque string comprises a fake identification.

3. The method of claim 1 , wherein the personally identifiable information comprises a selection from: a name, a street address, an age, a gender, an interest of the user, a username, a user identification, a location, an activity of a friend of the user, a birth year, a school name, an employer of the user, a birthday, a zip code, an email address, a phone number, a photo, and a photo album.

4. The method of claim 1 , wherein the request is received via a website having access to the personally identifiable information of the user.

5. The method of claim 4 , wherein the website is operated by an online social network.

6. The method of claim 1 , wherein the providing privacy is an optional feature of a service of the network.

7. A non-transitory computer-readable medium storing a plurality of instructions which, when executed by a processor, cause the processor to perform operations for masking personally identifiable information in a network, the operations comprising:

receiving a request from a browser in a user endpoint device of a user for information, wherein the information includes a uniform resource location of an aggregator;

identifying the personally identifiable information of the user;

masking the personally identifiable information from being received by the browser in the endpoint device of the user, while responding to the request, wherein the masking of the personally identifiable information does not provide the personally identifiable information in responding to the request; and

presenting the user endpoint device a dynamically generated opaque string that serves as a temporary identification, wherein the opaque string is included in a referer header, wherein the opaque string is temporarily assigned to the user.

8. The non-transitory computer-readable medium of claim 7 , further comprising:

wherein the opaque string comprises a fake identification.

9. The non-transitory computer-readable medium of claim 7 , wherein the personally identifiable information comprises a selection from: a name, a street address, an age, a gender, an interest of the user, a username, a user identification, a location, an activity of a friend of the user, a birth year, a school name, an employer of the user, a birthday, a zip code, an email address, a phone number, a photo, and a photo album.

10. The non-transitory computer-readable medium of claim 7 , wherein the request is received via a website having access to the personally identifiable information of the user.

11. The non-transitory computer-readable medium of claim 10 , wherein the website is operated by an online social network.

12. The non-transitory computer-readable medium of claim 7 , wherein the providing privacy is an optional feature of a service of the network.

13. An apparatus for masking personally identifiable information in a network, comprising:

a processor; and

a non-transitory computer-readable medium storing a plurality of instructions which, when executed by the processor, cause the processor to perform operations, the operations comprising:

receiving a request from a browser in a user endpoint device of a user for information, wherein the information includes a uniform resource location of an aggregator;

identifying the personally identifiable information of the user;

masking the personally identifiable information from being received by the browser in the endpoint device of the user, while responding to the request, wherein the masking of the personally identifiable information does not provide the personally identifiable information in responding to the request; and

presenting to the user endpoint device dynamically generated opaque string that serves as a temporary identification, wherein the opaque string is included in a referer header, wherein the opaque string is temporarily assigned to the user.

14. The apparatus of claim 13 , further comprising:

wherein the opaque string comprises a fake identification.

15. The apparatus of claim 13 , wherein the personally identifiable information comprises a selection from: a name, a street address, an age, a gender, an interest of the user, a username, a user identification, a location, an activity of a friend of the user, a birth year, a school name, an employer of the user, a birthday, a zip code, an email address, a phone number, a photo, and a photo album.

16. The apparatus of claim 13 , wherein the request is received via a website having access to the personally identifiable information of the user.

17. The apparatus of claim 16 , wherein the website is operated by an online social network.