IDENTIFYING A MOVIE OF INTEREST FROM A WIDGET USED WITH MOVIE COMMERICIALS

1 . A method for providing at least one of data and interactive features to a user related to a movie of interest from interaction with a television widget, the method comprising:

receiving a first indication that the user invoked the television widget during a broadcast of a movie commercial;

receiving a second indication of the programming schedule the user watched during the broadcast of the movie commercial;

identifying the movie of interest based on the first and second indication; and

providing at least one of data and interactive features to the user based on the movie of interest.

2 . The method of claim 1 , wherein providing at least one of data and interactive features to the user based on the movie of interest comprises:

transmitting an identifier related to the movie title of interest to a third party server based on at least one user permission; and

providing at least one of data and interactive features to the user based on a response from the third party server.

3 . The method of claim 1 , wherein the first indication comprises a time and date of the internal clock of a processor running the television widget.

4 . The method of claim 1 , wherein the second indication comprises at least one of a television channel the user was watching when they invoked the television widget, a zip code in which the user is delivered the programming schedule, and a user selected identifier related to the programming schedule.

5 . The method of claim 4 , wherein identifying the movie of interest further comprises:

generating a list of the commercials broadcast within the programming schedule based on the second indication;

determining an identifier related to the movie of interest by correlating the first identifier with the list.

6 . The method of claim 1 , wherein a portion of at least one of the first and second indication is user generated.

7 . The method of claim 1 , wherein receiving a second indication of the programming schedule the user watched during the broadcast of the movie commercial further comprises prompting the user to enter information related to a cable service provider of the programming schedule.

8 . The method of claim 1 , further comprising:

prompting the user to enter profile information related to the second indication; and

generating the second indication based on the profile information.

9 . The method of claim 1 , further comprising:

prompting the user to provide login credentials to the television widget;

assigning a unique identification code to the user based on the login credentials;

associating the first indication and the second indication with the unique identification code; and

routing the data and/or other interactive features to the user based on unique identification code.

10 . The method of claim 1 , wherein the television widget is platform-agnostic.

11 . A system for providing at least one of data and interactive features to a user related to a movie of interest from interaction with a television widget running on a user equipment, the system comprising an outside provider processor configured to:

receive a first indication that the user invoked the television widget during a broadcast of a movie commercial;

receive a second indication of the programming schedule the user watched during the broadcast of the movie commercial;

identify the movie of interest based on the first and second indication;

provide at least one of data and interactive features based on the movie of interest.

12 . The system of claim 11 , wherein the outside provider processor provides data and/or other interactive features to the user based on the movie of interest by further being configured to:

transmit an identifier related to the movie of interest to a third party server based on at least one user permission; and

provide at least one of data and interactive features to the user based on a response from the third party server.

13 . The system of claim 11 , wherein the first indication comprises a time and date of the internal clock of a processor running the television widget.

14 . The system of claim 11 , wherein the second indication comprises at least one of a television channel the user was watching when they invoked the television widget, a zip code in which the user is delivered the programming schedule, and a user selected identifier related to the programming schedule.

15 . The system of claim 14 , wherein the outside provider processor identifies the movie of interest by further being configured to:

generate a list of the commercials broadcast within the programming schedule based on the second indication;

determine an identifier related to the movie of interest by correlating the first identifier with the list.

16 . The system of claim 11 , wherein a portion of at least one of the first and second indication is user generated.

17 . The system of claim 11 , wherein the television widget is configured to prompt the user to enter information related to a cable service provider of the programming schedule.

18 . The system of claim 11 , wherein the television widget is configured to:

prompt the user to enter profile information related to the second indication; and

generate the second indication based on the profile information.

19 . The system of claim 11 , wherein the television widget is configured to:

prompt the user to provide login credentials to the television widget;

assign a unique identification code to the user based on the login credentials;

and wherein the outside provider processor is further configured to:

associate the first indication and the second indication with the unique identification code; and

route the data and/or other interactive features to the user based on unique identification code.

20 . The system of claim 11 , wherein the television widget is platform-agnostic.

21 - 30 . (canceled)