Full page video advertisement
The present invention is directed to a full-page video interstitial advertisement. The interstitial advertisement offers advertisers a high quality, full screen video distribution opportunity for a set period of time, such as a 15 second spot, however the duration of the video may vary depending on the content of the video or the configuration of the webpage. A session manager controls the exposure of the interstitial advertisement to the user, to prevent the user from experiencing too frequent interstitial advertisements during a web session. The interstitial advertisement includes a fuse for displaying the playing progress of the video. The use of sound is preferred as part of the interstitial advertisement since it is important for the delivery of the media value of the advertisement. The interstitial advertisement spans the entire web browser screen, overlaid on top of the current web page using a transparency layer.
1. A method for displaying an advertisement using a client computer, comprising:
receiving a webpage using a client computer, where the webpage includes a webpage display width, a webpage display height, and a set of instructions specifying how a second advertisement will be displayed on the client computer as an overlay on the webpage and how at least a portion of the webpage will be visible behind the overlay based on one or more transparency values;
receiving a first advertisement using a client computer;
receiving the second advertisement using the client computer, where the second advertisement includes a second advertisement display width, a second advertisement display height, one or more transparency values, and a set of media assets including a video, where the advertisement display width is less than or equal to than the webpage display width and the advertisement display height is less than or equal to the webpage display height;
displaying the first advertisement within the webpage using the client computer;
determining when an interaction with the first advertisement has occurred using the client computer;
displaying a graphical warning in response to the interaction with the first advertisement using the client computer, where the graphical warning indicating that a further interaction with the first advertisement over a period of time will cause an action by the webpage; and
displaying the second advertisement in response to the first interaction with the first advertisement using the client computer.
2. The method as recited in claim 1 , wherein the step of displaying the first advertisement within the webpage is based on one or more events, the one or more events selected from a group consisting of the web page loading, the webpage unloading, the user moving a mouse, the user interacting with the webpage, or a timer expiring.
3. The method as recited in claim 1 , wherein the one or more transparency values change with the progression of the video using the client computer.
4. The method as recited in claim 1 , wherein the set of media assets includes a close button allowing the user of the client computer to close the advertisement.
5. The method as recited in claim 1 , wherein the set of media assets includes closed captioning for the video.
6. The method as recited in claim 5 , wherein the step of displaying the second advertisement includes determining if the client computer supports or allows the sound to be played and serving the closed captioning with the video for display on the client computer if the client computer does not support or allow sound playback.
7. The method as recited in claim 1 , wherein the set of media assets includes an initial transition between the webpage and the second advertisement.
8. The method as recited in claim 1 , wherein the set of media assets includes a conclusion transition between the second advertisement and the webpage.
9. The method as recited in claim 8 , wherein the set of media assets includes a fuse illustrating the progression of the video and the conclusion transition causes the fuse to remain visible as the one or more transparency values change and cause the overlay to become less visible using the client computer.
10. The method as recited in claim 1 , wherein the set of media assets includes one or more engagement options and the step of displaying the second advertisement includes the step of displaying the engagement options for display on the client computer at an end of the progression of the video using the client computer.
11. The method as recited in claim 1 , wherein the set of media assets includes a custom message for display using the client computer.
12. The method as recited in claim 1 , further comprising:
tracking the last display of the video using the client computer; and
storing the tracking information stored in a cookie using the client computer.
13. The method as recited in claim 12 , wherein the cookie applies to a single IP address.
14. The method as recited in claim 12 , wherein the cookie applies to a domain.
15. The method as recited in claim 1 , wherein the second advertisement further comprises a share tool enabling the sharing of the second advertisement using the client computer.
16. The method as recited in claim 1 , wherein the second advertisement one or more widgets configured to display additional media assets using the client computer.
17. The method as recited in claim 1 , wherein the second advertisement includes an email tool configured to email the second advertisement using the client computer.
18. The method as recited in claim 1 , wherein the advertisement includes a widget configured to embed the advertisement on a third party website using the client computer.
19. The method as recited in claim 18 , wherein the third party website is selected from the group consisting of a blog and a social networking website.
20. An advertisement display device, comprising:
application storage configured to store an advertisement display application;
input device configured to receive input; and
a processor;
wherein the advertisement display application configures the processor to:
receive a webpage, where the webpage includes a webpage display width, a webpage display height, and a set of instructions specifying how a second advertisement will be displayed on the client computer as an overlay on the webpage and how at least a portion of the webpage will be visible behind the overlay based on one or more transparency values;
receive a first advertisement;
receive the second advertisement, where the second advertisement includes a second advertisement display width, a second advertisement display height, one or more transparency values, and a set of media assets including a video, where the advertisement display width is less than or equal to than the webpage display width and the advertisement display height is less than or equal to the webpage display height;
display the first advertisement within the webpage;
determine when an interaction with the first advertisement has been received using the input device;
display a graphical warning in response to the interaction with the first advertisement, where the graphical warning indicating that a further interaction with the first advertisement over a period of time will cause an action by the webpage; and
display the second advertisement in response to the first interaction with the first advertisement.