System and method for increasing asset utilization using satellite aided location tracking

1. An asset assignment method, comprising:

receiving, by a computer implemented operations module via a communication network, a request for asset assignment from an asset transporter;

determining, by said operations module for a plurality of customer defined landmark areas, a ranked list of assets in said plurality of customer defined landmark areas based on a customer defined weighting of a plurality of rules, said plurality of rules including landmark specific thresholds that relate to one or more statistics for an individual landmark area, said one or more statistics generated based on a time that a plurality of assets were located in said individual landmark area;

selecting, by said operations module, an asset from said ranked list of assets; and

transmitting, by said operations module via a communication network, an identification of said selected asset to said asset transporter.

2. The method of claim 1 , wherein said plurality of rules includes an asset pool assignment target that identifies a target number of assets at said individual landmark area.

3. The method of claim 1 , wherein said plurality of rules includes a turn time target that identifies a target length of time between arrival and departure of an asset from a landmark area.

4. The method of claim 1 , wherein said plurality of rules includes a rule based on a revenue generated per landmark area for a given time period.

5. The method of claim 1 , wherein said plurality of rules includes a rule based on a number of asset idle days at said landmark area.

6. The method of claim 1 , wherein a customer defined landmark area is an area around a common destination for a plurality of assets.

7. The method of claim 6 , wherein a customer defined landmark area is a trailer yard.

8. An asset assignment method, comprising: receiving, by a computer implemented operations module via a communication network, a request for asset assignment from an asset transporter; determining, by said operations module for a plurality of landmark areas defined by a customer, a ranked list of assets in said plurality of customer defined landmark areas, wherein a first asset in a first of said plurality of customer defined landmark areas is ranked in said list of assets based on an analysis of one or more statistics generated based on a length of time that a first plurality of assets is located in said first of said plurality of customer defined landmark areas and a second asset in a second of said plurality of customer defined landmark areas is ranked in said list of assets based on an analysis of one or more statistics generated based on a length of time that a second plurality of assets are located in said second of said plurality of customer defined landmark areas; selecting, by said operations module, an asset from said ranked list of assets; and transmitting, by said operations module via a communication network, an identification of said selected asset to said asset transporter.

9. The method of claim 8 , wherein said analysis is based on an asset pool assignment target that identifies a target number of assets at said first of said plurality of customer defined landmark areas.

10. The method of claim 8 , wherein said analysis is based on a turn time target that identifies a target length of time between an arrival and departure of said first asset from said first of said plurality of customer defined landmark areas.

11. The method of claim 8 , wherein said analysis is based on a revenue generated for said first of said plurality of customer defined landmark areas for a given time period.

12. The method of claim 8 , wherein said analysis is based on a number of asset idle days at said first of said plurality of customer defined landmark areas.

13. The method of claim 8 , wherein a customer defined landmark area is an area around a common destination for a plurality of assets.

14. The method of claim 13 , wherein a customer defined landmark area is a trailer yard.

15. An asset assignment method, comprising:

receiving, by a computer implemented operations module via a communication network, a request for asset assignment from an asset transporter;

determining, by said operations module for a plurality of landmark areas defined by a customer, a ranked list of assets in said plurality of customer defined landmark areas, wherein a first asset in a first of said plurality of customer defined landmark areas is ranked in said list of assets based on an analysis of one or more statistics generated based on a length of time that a first plurality of assets is located in said first of said plurality of customer defined landmark areas;

selecting, by said operations module, an asset from said ranked list of assets; and

transmitting, by said operations module via a communication network, an identification of said selected asset to said asset transporter.

16. The method of claim 15 , wherein said analysis is based on an asset pool assignment target that identifies a target number of assets at said first of said plurality of customer defined landmark areas.

17. The method of claim 15 , wherein said analysis is based on a turn time target that identifies a target length of time between an arrival and departure of said first asset from said first of said plurality of customer defined landmark areas.

18. The method of claim 15 , wherein said analysis is based on a revenue generated for said first of said plurality of customer defined landmark areas for a given time period.

19. The method of claim 15 , wherein said analysis is based on a number of asset idle days at said first of said plurality of customer defined landmark areas.

20. The method of claim 15 , wherein a customer defined landmark area is an area around a common destination for a plurality of assets.