Method and apparatus for managing multimedia content

1. A method for supporting content gifting using a server, comprising:

receiving a request at the server, wherein the server comprises a common storage partition configured for storing media content and a plurality of end-user storage partitions configured for maintaining associations to portions of the media content stored in the common storage partition, wherein the request identifies media content purchased by a first end-user for a second end-user, wherein the second end-user is associated with one of the end-user storage partitions of the server; and

storing an association to the purchased media content in the one of the end-user storage partitions associated with the second end-user.

2. The method of claim 1 , further comprising:

in response to receiving the request, determining whether the purchased media content is stored in the common storage partition;

in response to a determination that the purchased media content is stored in the common storage partition, initiating storage of the association to the purchased media content in the one of the end-user storage partitions associated with the second end-user;

in response to a determination that the purchased media content is not stored in the common storage partition:

transmitting, toward a source of the purchased media content, a request to retrieve the purchased media content;

receiving the purchased media content from the source of the media content;

storing the purchased media content in the common storage partition; and

in response to storage of the purchased media content in the common storage partition, initiating storage of the association to the purchased media content in the one of the end-user storage partitions associated with the second end-user.

3. The method of claim 1 , further comprising:

receiving a request, by the second end-user, to retrieve the purchased media content, wherein the request is associated with an end-user terminal of the second end-user;

retrieving the purchased media content from the common storage partition; and

propagating the purchased media content toward the end-user terminal of the second end-user.

4. The method of claim 1 , wherein the request is received from a content server storing the purchased media content and configured for providing the purchased media content to the server.

5. The method of claim 1 , further comprising:

storing at least a portion of the media content in the one of the end-user storage partitions associated with the second end-user.

6. An apparatus for supporting content gifting using a server, the apparatus comprising:

a processor and a memory, the processor configured to:

receive a request at the server, wherein the server comprises a common storage partition configured for storing media content and a plurality of end-user storage partitions configured for maintaining associations to portions of the media content stored in the common storage partition, wherein the request identifies media content purchased by a first end-user for a second end-user, wherein the second end-user is associated with one of the end-user storage partitions of the server; and

store an association to the purchased media content in the one of the end-user storage partitions associated with the second end-user.

7. The apparatus of claim 6 , wherein the processor is further configured to:

in response to receiving the request, determine whether the purchased media content is stored in the common storage partition;

in response to a determination that the purchased media content is stored in the common storage partition, initiate storage of the association to the purchased media content in the one of the end-user storage partitions associated with the second end-user;

in response to a determination that the purchased media content is not stored in the common storage partition:

transmit, toward a source of the purchased media content, a request to retrieve the purchased media content;

receive the purchased media content from the source of the media content;

store the purchased media content in the common storage partition; and

in response to storage of the purchased media content in the common storage partition, initiate storage of the association to the purchased media content in the one of the end-user storage partitions associated with the second end-user.

8. The apparatus of claim 6 , wherein the processor is further configured to:

receive a request, by the second end-user, to retrieve the purchased media content, wherein the request is associated with an end-user terminal of the second end-user;

retrieve the purchased media content from the common storage partition; and propagate the purchased media content toward the end-user terminal of the second end-user.

9. The apparatus of claim 6 , wherein the request is received from a content server storing the purchased media content and configured for providing the purchased media content to the server.

10. The apparatus of claim 6 , wherein the processor is further configured to: store at least a portion of the media content in the one of the end-user storage partitions associated with the second end-user.

11. A non-transitory computer-readable storage medium storing instructions which, when executed by a computer, cause the computer to perform a method for supporting content gifting using a server, the method comprising:

receiving a request at the server, wherein the server comprises a common storage partition configured for storing media content and a plurality of end-user storage partitions configured for maintaining associations to portions of the media content stored in the common storage partition, wherein the request identifies media content purchased by a first end-user for a second end-user, wherein the second end-user is associated with one of the end-user storage partitions of the server; and

storing an association to the purchased media content in the one of the end-user storage partitions associated with the second end-user.

12. The non-transitory computer-readable storage medium of claim 11 , wherein the method further comprises:

in response to receiving the request, determining whether the purchased media content is stored in the common storage partition;

in response to a determination that the purchased media content is stored in the common storage partition, initiating storage of the association to the purchased media content in the one of the end-user storage partitions associated with the second end-user;

in response to a determination that the purchased media content is not stored in the common storage partition:

transmitting, toward a source of the purchased media content, a request to retrieve the purchased media content;

receiving the purchased media content from the source of the media content;

storing the purchased media content in the common storage partition; and

in response to storage of the purchased media content in the common storage partition, initiating storage of the association to the purchased media content in the one of the end-user storage partitions associated with the second end-user.

13. The non-transitory computer-readable storage medium of claim 11 , wherein the method further comprises:

receiving a request, by the second end-user, to retrieve the purchased media content, wherein the request is associated with an end-user terminal of the second end- user;

retrieving the purchased media content from the common storage partition; and propagating the purchased media content toward the end-user terminal of the second end-user.

14. The non-transitory computer-readable storage medium of claim 11 , wherein the request is received from a content server storing the purchased media content and configured for providing the purchased media content to the server.

15. The non-transitory computer-readable storage medium of claim 11 , wherein the method farther comprises:

storing at least a portion of the media content in the one of the end-user storage partitions associated with the second end-user.