METHOD AND SYSTEM FOR TRIGGERING AN AUTOMATED MAILER RESPONSE ACTION
Systems, methods, and articles of manufacture that automatically invoke one or more marketing actions directed toward a mail target are shown and described. Real time mail stream event data for one or more mail items intended for the mail target are analyzed to determine when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network occurs. When the pre-delivery event corresponds one of a number of pre-assigned triggering actions a command is issued to execute a marketing action associated with the detected triggering action.
1 . A method of automatically invoking one or more marketing actions directed toward a mail target, the method comprising:
receiving, at a response controller over a communications network interface, real-time mail stream event data for one or more mail items intended for the mail target, the event data for each respective mail item intended for the target representing one or more events in processing of the respective mail item as it progresses through a mail delivery network prior to delivery to the mail target;
analyzing, by the response controller, the received real-time mail stream event data to detect when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network corresponds one of a number of pre-assigned triggering actions; and
issuing a command to execute a marketing action associated with the detected triggering action.
2 . The method of claim 1 , further comprising executing the marketing action in response to the receipt of the command.
3 . The method of claim 2 , wherein executing the marketing action comprises executing the marketing action in one or more marketing channels.
4 . The method of claim 2 , wherein executing the marketing action is selected from the group consisting of transmitting an e-mail message, making a robotic call, transmitting a multimedia messaging message, transmitting a facsimile, generating of a written letter, issuing a machine control message to a mail preparation machine, and executing a salesperson dispatch call.
5 . The method of claim 1 , further comprising customizing the marketing action in response to customer relationship management data associated with the one or more mail targets.
6 . The method of claim 1 , further comprising modifying at least one of the pre-assigned triggering actions responsive to customer relationship management data associated with the one or more mail targets.
7 . The method of claim 1 , further comprising associating one or more triggering actions with one or more mail items using a unique identifier for each mail item to generate the pre-assigned triggering actions and storing the pre-assigned triggering actions in a database in communication with the response controller.
8 . The method of claim 1 , wherein issuing a command to execute a marketing action comprises issuing a command to begin the execution of a scripted marketing action that is associated with the mail target.
9 . The method of claim 1 , wherein the analyzing comprises analyzing the received real-time mail stream event data to detect when a final event prior to delivery occurs.
10 . The method of claim 1 , wherein the real-time mail stream event data comprises at least one of a start-the-clock event, a delivery carrier sequencing event, and an interim processing event.
11 . An article of manufacture comprising:
a machine readable storage medium; and
executable program instructions embodied in the machine readable storage medium that when executed by a programmable system in communication with a mail delivery network causes the system to perform functions that automatically invoke one or more marketing actions associated with a mail target, the functions comprising:
receiving, at a response controller over a communications network interface, real time mail stream event data for one or more mail items intended for the mail target, the event data for each respective mail item intended for the target representing one or more events in processing of the respective mail item as it progresses through a mail delivery network prior to delivery to the mail target;
analyzing, by the response controller, the received real-time mail stream event data to detect when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network corresponds one of a number of pre-assigned triggering actions; and
issuing a command to execute a marketing action associated with the detected triggering action.
12 . The article of manufacture of claim 11 , wherein the functions further comprise executing the marketing action in response to the receipt of the command.
13 . The article of manufacture of claim 12 , wherein executing the marketing action comprises executing the marketing action in one or more marketing channels.
14 . The article of manufacture of claim 12 , wherein executing the marketing action is selected from the group consisting of transmitting an e-mail message, making a robotic call, transmitting a multimedia messaging message, transmitting a facsimile, generating of a written letter, issuing a machine control message to a mail preparation machine, and executing a salesperson dispatch call.
15 . The article of manufacture of claim 11 , wherein the functions further comprise customizing the marketing action in response to customer relationship management data associated with the one or more mail targets.
16 . The article of manufacture of claim 11 , wherein the functions further comprise modifying at least one of the pre-assigned triggering actions responsive to customer relationship management data associated with the one or more mail targets.
17 . The article of manufacture of claim 11 , wherein the functions further comprise associating one or more triggering actions with one or more mail items to generate the pre-assigned triggering actions and storing the pre-assigned triggering actions in a database in communication with the response controller.
18 . The article of manufacture of claim 11 , wherein the function of issuing a command to execute a marketing action comprises the function of issuing the command to execute a scripted marketing action that is associated with the mail target.
19 . The article of manufacture of claim 11 , wherein the function of the analyzing comprises the function of analyzing the received real-time mail stream event data to detect when a final event prior to delivery occurs.
20 . The article of manufacture of claim 11 , wherein the real-time mail stream event data comprises at least one of a start-the-clock event, a delivery carrier sequencing event, and an interim processing event.
21 . A system for automatically invoking one or more marketing actions associated with a mail target, the system comprising:
a database that stores one or more triggering actions, the one or more triggering actions each being associated with one or more mail targets and one or more marketing actions; and
a response controller in communication with the database, the response controller comprising:
a receiver module that receives real-time mail stream event data for each respective mail item intended for the target representing one or more events in processing of the respective mail item as it progresses through a mail delivery network prior to delivery to the mail target; and
a processor that analyzes the received real-time mail stream event data to detect when a pre-delivery event in the processing of a mail item intended for delivery to the target through a mail delivery network corresponds one of a number of pre-assigned triggering actions and issues a command to execute the at least one marketing action associated with a respective triggering action.
22 . The system of claim 21 , further comprising a customer relationship management database in communication with the response controller, wherein the processor customizes the marketing action in response to customer relationship management data associated with the one or more mail targets.
23 . The system of claim 21 , further comprising a customer relationship management database in communication with the response controller, wherein the processor modifies the one or more pre-assigned triggering actions stored in the database in response to customer relationship management data associated with the one or more mail targets.
24 . The system of claim 22 , further comprising an assignment module in communication with the database, the assignment module facilitating the association of the one or more marketing events with the one or more pre-assigned triggering actions.
25 . The system of claim 24 , wherein the assignment module further facilitates the association of the one or more pre-assigned triggering actions with the mail target.
26 . The system of claim 21 , wherein the processor executes the marketing action.
27 . The system of claim 21 , wherein the marketing action is selected from the group consisting of transmitting an e-mail message, making a robotic call, transmitting a multimedia messaging message, transmitting a facsimile, generating of a written letter, issuing a machine control message to a mail preparation machine, and executing a salesperson dispatch call.
28 . The system of claim 21 , wherein the marketing action comprises executing, by a processor, a script of actions that is associated with the mail target.
29 . The system of claim 21 , wherein the pre-delivery event comprises a final event prior to delivery of the mail item to the target.
30 . The system of claim 21 , wherein the real-time mail stream event data comprises at least one of a start-the-clock event, a delivery carrier sequencing event, and an interim processing event.