IP Library Patent Application 12586963
Patent Application
App. No. 12/586,963

System and method for brand affinity content distribution and placement

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Quick Facts
Patent No.
US None
App. No.
12/586,963
Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one available placement, and a delivery engine that integrates the available placement with the matched media assets from the vault.

Claims (23)

1 . A product placement marketplace software engine for execution by at least one computing processor, comprising:

at least one vault comprising at least one volume computerized data storage unit at least one media asset;

a recommendation engine that matches the at least one media asset from the vault with at least one available placement in at least one of an audio, a visual, and an audiovisual work; and

a delivery engine that integrates the available placement with the matched media asset from the vault.

2 . The product placement marketplace software engine of claim 1 , wherein the at least one available placement comprises another one of the at least one media asset.

3 . The product placement marketplace software engine of claim 1 , wherein the at least one of an audio, a visual, and an audiovisual work comprises a television show.

4 . The product placement marketplace software engine of claim 1 , comprises a movie.

5 . The product placement marketplace software engine of claim 4 , wherein said delivery engine comprises an in-theater delivery.

6 . The product placement marketplace software engine of claim 1 , wherein the at least one of an audio, a visual, and an audiovisual work comprises an advertisement.

7 . The product placement marketplace software engine of claim 1 , wherein the at least one of an audio, a visual, and an audiovisual work comprises a video game.

8 . The product placement marketplace software engine of claim 1 , wherein the at least one of an audio, a visual and an audiovisual work comprises an application software.

9 . The product placement marketplace software engine of claim 1 , wherein the at least one of an audio, a visual and an audiovisual work comprises an on-line work.

10 . The product placement marketplace software engine of claim 1 , wherein the at least one of an audio, a visual and an audiovisual work comprises an off-line event.

11 . The product placement marketplace software engine of claim 1 , wherein said delivery engine delivers the integration to a plurality of viewers.

12 . The product placement marketplace software engine of claim 1 , wherein the at least one of an audio, a visual, and an audiovisual work comprises a plurality of the at least one available placement.

13 . The product placement marketplace software engine of claim 12 , wherein the plurality comprises a correspondent plurality of costs for the integration.

14 . The product placement marketplace software engine of claim 13 , wherein each of the costs is correspondent to an expected viewership.

15 . The product placement marketplace software engine of claim 1 , further comprising a review engine for reviewing, by an owner of the matched media asset, of the integration prior to delivery.

16 . The product placement marketplace software engine of claim 15 , further comprising a tracking engine for tracking performance of ones of the integration correspondent to at least one of the owner.

17 . The product placement marketplace software engine of claim 16 , further comprising a reporting engine for reporting results of the tracking.

18 . The product placement marketplace software engine of claim 16 , wherein the tracking is by demographic.

19 . The product placement marketplace software engine of claim 16 , wherein the tracking is by third party viewership rating.

20 . The product placement marketplace software engine of claim 16 , wherein the tracking is by syndication rights.

Assignments (6)
RELEASE OF SECURITY INTEREST Recorded Nov 19, 2025
From: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
To: VERITONE, INC.
Reel/Frame 073634/0333 →
SECURITY INTEREST Recorded Dec 13, 2023
From: VERITONE, INC.
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
Reel/Frame 066140/0513 →
MERGER Recorded Jul 16, 2014
From: ROIM ACQUISITION CORPORATION
To: VERITONE, INC.
Reel/Frame 033351/0750 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 14, 2014
From: BRAND AFFINITY TECHNOLOGIES, INC.
To: ROIM ACQUISITION CORPORATION
Reel/Frame 033319/0294 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 31, 2012
From: STEELBERG, CHAD; STEELBERG, RYAN
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 028681/0780 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 11, 2010
From: STEELBERG, RYAN, MR.; STEELBERG, CHAD, MR.
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 023760/0083 →