Granted Patent B2

US 8,843,393 · App. 12/606,008 · Granted Sep 23, 2014

Inventors: Wade Beavers (Rochester, MN); David Borrillo (Rochester, MN); Joseph Sriver (Minneapolis, MN)

Assignee: DoApp, Inc.

G06Q30/0253G06Q30/02

Abstract

Claims (41)

1. A method for displaying targeted advertisements, comprising:

executing a monitoring application on a mobile device, the mobile device configured with a sensor;

detecting a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes a user phone call;

selecting a relevant ad based on the start of the user purchase decision making process and the sensor reading;

displaying the selected ad to the user during the user purchase decision making process.

2. The method of claim 1 , wherein the ad is an inducement for a similar product when the user is deciding to purchase a competing product.

3. The method of claim 1 , wherein the ad is for a recommended product related to the user purchase decision making process.

4. The method of claim 1 , wherein an indication of the start of the user purchase decision making process and the sensor reading is transmitted to a server.

5. The method of claim 4 , wherein

the sensor reading is transmitted to a server, and

the relevant ad is selected by the server and transmitted to the mobile device for display.

6. The method of claim 5 , where user identifiable information is secured via encryption.

7. The method of claim 1 , wherein the ad is selected from a data store of pre-approved ads and each of the pre-approved ads includes a corresponding data entry, the data entry includes trigger conditions defined by the user.

8. A system for displaying targeted advertisements, comprising:

a processor, the processor configured to

execute a monitoring application on a mobile device, the mobile device configured with a sensor,

detect a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes a user phone call,

select a relevant ad based on the start of the user purchase decision making process and the sensor reading,

determine if trigger conditions defined by the user and included in a data entry corresponding to the relevant ad are met; and

displaying the selected ad to the user during the user purchase decision making process.

9. The system of claim 8 , wherein the ad is an inducement for a similar product when the user is deciding to purchase a competing product.

10. The system of claim 8 , wherein the ad is for a recommended product related to the user purchase decision making process.

11. The system of claim 8 , wherein an indication of the start of the user purchase decision making process and the sensor reading is transmitted to a server.

12. The system of claim 11 , wherein

the sensor reading is transmitted to a server, and

the relevant ad is selected by the server and transmitted to the mobile device for display.

13. The system of claim 12 , where user identifiable information is secured via encryption.

14. The system of claim 8 , wherein the ad is selected from a data store of preapproved ads and each of the pre-approved ads includes the corresponding data entry, the data entry includes the trigger conditions.

15. A computer-readable storage medium including instructions adapted to execute a method for displaying targeted advertisements, comprising:

executing a monitoring application on a mobile device, the mobile device configured with a sensor;

detecting a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes a user phone call;

selecting a relevant ad based on the start of the user purchase decision making process and the sensor reading;

determining if trigger conditions included in a data entry are met; and

displaying the selected ad to the user during the user purchase decision making process.

16. The medium of claim 15 , wherein the ad is an inducement for a similar product when the user is deciding to purchase a competing product.

17. The medium of claim 15 , wherein the ad is for a recommended product related to the user purchase decision making process and the ad is selected from a data store of pre-approved ads and each of the pre-approved ads includes the corresponding data entry, and wherein the trigger conditions are defined by the user.

18. The medium of claim 15 , wherein an indication of the start of the user purchase decision making process and the sensor reading is transmitted to a server.

19. The medium of claim 18 , wherein

the sensor reading is transmitted to a server, and

the relevant ad is selected by the server and transmitted to the mobile device for display.

20. The medium of claim 19 , where user identifiable information is secured via encryption.

Assignments (8)

Continuity (2)