Tools enabling preferred domain positioning on a registration website
View Patent ↗The present inventions may be implemented by tools enabling preferred domain positioning on a registration website. An example may comprise a computer-readable media storing instructions that, when executed by a server computer, cause the server to receive a bid from a registry seeking such preferred placement for a domain (that may be administered by the registry), generate a quality score for the domain, and determine the preferred placement based upon the bid and the quality score.
1. A non-transitory computer-readable media comprising a plurality of instructions that, when executed by at least one server computer, cause at least one of said at least one server computer to:
A) receive a bid from a registry seeking a preferred placement on a domain registration website for a domain administered by said registry;
B) generate a quality score for said domain; and
C) determine said preferred placement based upon said bid and said quality score by:
i) calculating a weighted bid index for said domain, wherein said weighted bid index is a function of said bid and said quality score calculated according to the following formula: said weighted bid index=(a volume of domain registrations registered by a domain registrar within a 30-day period)*(a financial value of said bid+a predetermined financial credit); and
ii) selecting said preferred placement based upon said weighted bid index.
2. The non-transitory computer-readable media of claim 1 , further causing said at least one server computer to: D) display said domain on said domain registration website in said preferred placement.
3. The non-transitory computer-readable media of claim 2 , wherein said domain comprises a second-level domain comprising a root name concatenated to a top-level domain administered by said registry.
4. The non-transitory computer-readable media of claim 3 , wherein said second-level domain comprises a premium domain.
5. The non-transitory computer-readable media of claim 3 , wherein said second-level domain comprises a suggested domain.
6. The non-transitory computer-readable media of claim 2 , wherein said bid comprises an offer
to pay a remuneration for said preferred placement.
7. The non-transitory computer-readable media of claim 6 , wherein said remuneration comprises money to be paid on a cost-per-click, cost-per-impression, cost-per-acquisition, flat fee, or recurring fee basis.
8. The non-transitory computer-readable media of claim 2 , wherein said bid comprises an electronic communication received by said at least one server.
9. The non-transitory computer-readable media of claim 2 , wherein said bid is received via an application programming interface running on said at least one server and being accessible to said registry via said network.
10. The non-transitory computer-readable media of claim 2 , wherein said bid comprises a written document.
11. The non-transitory computer-readable media of claim 2 , wherein said bid comprises an oral communication.
12. The non-transitory computer-readable media of claim 2 , wherein said registry comprises a domain registry, a domain registrar, or a domain reseller.
13. The non-transitory computer-readable media of claim 2 , wherein said registry provides both domain registry and domain registrar services.
14. The non-transitory computer-readable media of claim 2 , wherein said preferred placement comprises a location on said domain registration website more likely to attract the attention of a user of said domain registration website than an other location.
15. The non-transitory computer-readable media of claim 2 , wherein said preferred placement comprises a preferred placement within a vertical arrangement of a plurality of domains.
16. The non-transitory computer-readable media of claim 2 , wherein said preferred placement comprises a preferred placement within a horizontal arrangement of domains.
17. The non-transitory computer-readable media of claim 2 , wherein said preferred placement comprises a preferred placement within a drop-down box.
18. The non-transitory computer-readable media of claim 2 , wherein said preferred placement comprises a top of a list of a plurality of domains.
19. The non-transitory computer-readable media of claim 2 , wherein said preferred placement comprises a higher placement within a list of a plurality of domains than the placement of at least one other of said plurality of domains.
20. The non-transitory computer-readable media of claim 2 , wherein said domain registration website is operated by a domain registry, a domain registrar, or a domain reseller.
21. The non-transitory computer-readable media of claim 2 , wherein said quality score indicates a relative value of said domain when compared to a plurality of other domains.
22. The non-transitory computer-readable media of claim 2 , wherein said quality score is a function of a price, a performance, or a market share of said domain.
23. The non-transitory computer-readable media of claim 2 , wherein said quality score comprises a volume of domain registrations.
24. The non-transitory computer-readable media of claim 23 , wherein said volume of domain registrations comprises a number of domains registered by a domain registrar, a number of domains registered by a domain registrar within a 30-day period, a number of domain registration years, or a number of domain registration years registered by a domain registrar within a 30-day period.
25. The non-transitory computer-readable media of claim 2 , wherein said domain comprises a top level domain.
26. The non-transitory computer-readable media of claim 25 , wherein said domain comprises a generic top-level domain.
27. The non-transitory computer-readable media of claim 25 , wherein said domain comprises country code top-level domain.
28. An application programming interface running on at least one server computer communicatively coupled to a network comprising computer-readable code that, when executed by said at least one server computer, causes said application programming interface to:
A) receive from a registry a procedure call comprising a bid seeking a preferred placement on a domain registration website for a domain administered by said registry; and
B) responsive to receipt of said procedure call, display said domain in said preferred placement, wherein said preferred placement being based upon said bid and a quality score for said domain is determined by:
i) calculating a weighted bid index for said domain, wherein said weighted bid index is calculated according to the following formula: said weighted bid index=(a volume of domain registrations registered by a domain registrar within a 30-day period)*(a financial value of said bid+a predetermined financial credit); and
ii) selecting said preferred placement based upon said weighted bid index.
29. The application programming interface of claim 28 , wherein said domain comprises a top-level domain.
30. The application programming interface of claim 29 , wherein said domain comprises a generic top-level domain.
31. The application programming interface of claim 29 , wherein said domain comprises country code top-level domain.
32. The application programming interface of claim 28 , wherein said domain comprises a second-level domain comprising a root name concatenated to a top-level domain administered by said registry.
33. The application programming interface of claim 32 , wherein said second-level domain comprises a premium domain.
34. The application programming interface of claim 32 , wherein said second-level domain comprises a suggested domain.
35. The application programming interface of claim 28 , wherein said bid comprises an offer to pay a remuneration for said preferred placement.
36. The application programming interface of claim 35 , wherein said remuneration comprises money to be paid on a cost-per-click, cost-per-impression, cost-per-acquisition, flat fee, or recurring fee basis.
37. The application programming interface of claim 28 , wherein said registry comprises a domain registry, a domain registrar, or a domain reseller.
38. The application programming interface of claim 28 , wherein said registry provides both domain registry and domain registrar services.
39. The application programming interface of claim 28 , wherein said preferred placement comprises a location on said domain registration website more likely to attract the attention of a user of said domain registration website than an other location.
40. The application programming interface of claim 28 , wherein said preferred placement comprises a preferred placement within a vertical arrangement of a plurality of domains.
41. The application programming interface of claim 28 , wherein said preferred placement comprises a preferred placement within a horizontal arrangement of domains.
42. The application programming interface of claim 28 , wherein said preferred placement comprises a preferred placement within a drop-down box.
43. The application programming interface of claim 28 , wherein said preferred placement comprises a top of a list of a plurality of domains.
44. The application programming interface of claim 28 , wherein said preferred placement comprises a higher placement within a list of a plurality of domains than the placement of at least one other of said plurality of domains.
45. The application programming interface of claim 28 , wherein said domain registration website is operated by a domain registry, a domain registrar, or a domain reseller.