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View Patent ↗User actions responsive to a plurality of web pages are tracked and included in records in a data store. A conversion score is calculated for each traffic source of a plurality of traffic sources, the conversion score based at least in part on the tracked user actions. A traffic source quality score is calculated for each of the plurality of traffic sources, and the plurality of traffic sources are ranked based at least in part on the traffic source quality scores. The traffic sources are allocated to sets based at least in part on the ranking.
1. A method, comprising:
tracking user actions responsive to a plurality of web pages;
creating a plurality of records in a data store, the records including the tracked user actions;
calculating, in a computing device, a conversion score for each of a plurality of traffic sources, each of the traffic sources including an interface for submitting search queries and thereby referring web site traffic, the conversion scores based at least in part on the tracked user actions;
calculating a traffic source quality score for each of the plurality of traffic sources;
generating a ranking of the plurality of traffic sources based at least in part on the traffic source quality scores; and
allocating the traffic sources to two or more traffic source sets based at least in part on the ranking, wherein at least one of the traffic source sets includes a plurality of traffic sources.
2. The method of claim 1 , further comprising calculating a conversion score including dividing a number of times that users viewed web pages for more than a minimum amount of time by a number of times that web pages were provided to the users.
3. The method of claim 1 , further comprising calculating a conversion score including calculating a number of web pages viewed by users per visit to a web site.
4. The method of claim 1 , further comprising calculating a conversion score including calculating an average time that users viewed a web site.
5. The method of claim 1 , further comprising calculating a conversion score including calculating a percentage of user selections, from web pages delivered to users via at least one traffic source, that resulted in the delivery of proxied web pages to the users.
6. The method of claim 1 , wherein the traffic source quality score is based in part on the conversion score.
7. The method of claim 1 , further comprising allocating the traffic sources to one or more traffic sets being based at least in part on receiving a fee from at least one traffic source.
8. The method of claim 1 , the traffic source sets being used for at least one of tracking traffic sources in a traffic source set as a unit and grouping traffic sources according to one or more common characteristics.
9. A computer readable medium, having instructions tangibly embodied thereon, the instructions executable by a processor, the instructions comprising instructions for:
tracking user actions responsive to a plurality of web pages;
creating a plurality of records in a data store, the records including the tracked user actions;
calculating a conversion score for each of a plurality of traffic sources, each of the traffic sources including an interface for submitting search queries and thereby referring web site traffic, the conversion score based at least in part on the tracked user actions;
calculating a traffic source quality score for each of the plurality of traffic sources;
generating a ranking of the plurality of traffic sources based at least in part on the traffic source quality scores; and
allocating the traffic sources to two or more traffic source sets based at least in part on the ranking, wherein at least one of the traffic source sets includes a plurality of traffic sources.
10. The computer readable medium of claim 9 , wherein calculating a conversion score includes dividing a number of times that users viewed web pages for more than a minimum amount of time by a number of times that web pages were provided to the users.
11. The computer readable medium of claim 9 , wherein calculating a conversion score includes calculating a number of web pages viewed by users per visit to a web site.
12. The computer readable medium of claim 9 , wherein calculating a conversion score includes calculating an average time that users viewed a web site.
13. The computer readable medium of claim 9 , wherein calculating a conversion score includes calculating a percentage of user selections, from web pages delivered to users via at least one traffic source, that resulted in the delivery of proxied web pages to the users.
14. The computer readable medium of claim 9 , wherein the traffic source quality score is based in part on the conversion score.
15. The computer readable medium of claim 9 , wherein allocating the traffic sources to one or more traffic sets is based at least in part on receiving a fee from at least one traffic source.
16. The computer readable medium of claim 9 , the instructions further comprising instructions to use the traffic source sets for at least one of tracking traffic sources in a traffic source set as a unit and grouping traffic sources according to one or more common characteristics.
17. A system comprising: a server that includes computer hardware configured to
track user actions responsive to a plurality of web pages;
create a plurality of records in a data store, the records including the tracked user actions;
calculate a conversion score for each of a plurality of traffic sources, each of the traffic sources including an interface for submitting search queries and thereby referring web site traffic, the conversion score based at least in part on the tracked user actions;
calculate a traffic source quality score for each of the plurality of traffic sources;
generate a ranking of the plurality of traffic sources based at least in part on the traffic source quality scores; and
allocate the traffic sources to two or more traffic source sets based at least in part on the ranking, wherein at least one of the traffic source sets includes a plurality of traffic sources.
18. The system of claim 17 , the server further configured to calculate the conversion score by dividing a number of times that users viewed web pages for more than a minimum amount of time by a number of times that web pages were provided to the users.
19. The system of claim 17 , the server further configured to calculate the conversion score by calculating a number of web pages viewed by users per visit to a web site.
20. The system of claim 17 , the server further configured to calculate the conversion score by calculating an average time that users viewed a web site.
21. The system of claim 17 , the server further configured to calculate the conversion score by calculating a percentage of user selections, from web pages delivered to users via at least one traffic source, that resulted in the delivery of proxied web pages to the users.
22. The system of claim 17 , the traffic source quality score based in part on the conversion score.
23. The system of claim 17 , the server further configured to use the traffic source sets for at least one of tracking traffic sources in a traffic source set as a unit and grouping traffic sources according to one or more common characteristics.